Grey Matter: A Podcast About Ideas is for people who love talking about creativity and exploring, simply, where the best ideas in the world come from and how dreams become reality.
Host Jason Kahner, Grey Global Chief Client Officer, is joined by agency colleagues in discussions about the challenges that sparked innovative and effective solutions. Hear first-hand stories from the founders, creators, and inventors who are shaping the world.
Listen to this episode for a special announcement about what's going on with #5Things.
11 Mar 2024
TikTok is Facing the Music
All eyes are on TikTok this week and they contend with Congress, are seeing less brand engagement, and everyone is talking about "Who TF Did I Marry?"
The 5 Things:
Congress Revisits TikTok Ban Amid National Security Concerns
Brands are seeing less engagement on TikTok
Meta Predicts the Future
Tarte’s Brand Trips: Are consumers over it?
Reesa Teesa and the Honesty Era
Sources: Reuters, SMT, NYT
Hosts: Joey Scarillo, Shylene Radinsky, Jayda Hinds
To subscribe to our newsletter, click HERE (https://forms.office.com/Pages/ResponsePage.aspx?id=6858lSmY2U2mgIyk0v5Y8LbPFkqjBdJKiOyrKxYYnXBUQlEyWVBaNEsxQUxOT0U1VjRFRVkxUUFXVS4u)
Email us: Podcasts@Grey.com (https://podcasts@grey.com/)
26 Feb 2024
Grey’s 2024 Super Bowl Trends Report
This week Grey dives into Super Bowl 58 trends! According to Nielsen the 2024 Super Bowl was the second most watched TV program of all time only behind was the 1969 moon landing broadcast. The game was watched on CBS, Paramount+, and Nickelodeon to a whopping 123 million viewers. Joey Scarillo and Mijal Buchsbaum discuss their favorite THINGS from brands who advertised during the game, and of course Taylor Swift!
The 5 Things:
Brands tapping into scarcity.
Two celebrities are better than one!
Brands and Fever Dreams.
Mascots Never Die!
The Taylor Swift of it all!
Hosts: Joey Scarillo, Mijal Buchsbaum
Sources: Brandwatch, Adweek, Sportico & iSpot.tv, Nielsen estimates from Forbes; Numerator
Special Thanks: Gabrielle Marchand, Claire Heaps, Samantha Fischer, Jean Donahue, Gabriella Mercier, Shylene Radinsky, Emily Rizzo, Montana Allen, Brianna Hunt, Will Leonard, Alix Black and Ari Santana
To subscribe to our newsletter, click HERE (https://forms.office.com/Pages/ResponsePage.aspx?id=6858lSmY2U2mgIyk0v5Y8LbPFkqjBdJKiOyrKxYYnXBUQlEyWVBaNEsxQUxOT0U1VjRFRVkxUUFXVS4u)
Email us: Podcasts@Grey.com (https://podcasts@grey.com/)
Inside a recent episode
Why is connection key for Susan McPherson?
Published 10 Aug 2021 · Transcript excerpt
[…] To that, to offer to that community. So that is what happens during the gather phase. And I do think that where we are right now in this kind of purgatory time where we know we're going to be coming out of isolation at some point, we don't know when, but we know it soon. […]
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
