The Rural Way is the podcast for those of us building businesses and leading lives in places where things aren't handed to us and and success often looks a little different.
I'm Tracy Schira-Parker, CPA and business strategist, and this podcast is where we talk real strategy, real money, and real leadership for rural entrepreneurs and small-town business owners.
I don't believe in fluff or complicating things. Just honest conversations, practical tools, and mindset shifts that helps you grow a strong, profitable business while living the lifestyle that actually feels good to live.
12: How Small Business Partnerships Can Help You Win Bigger Projects
What if growing your business didn't require hiring more employees?
In this episode of The Rural Way Podcast, Tracy Schira-Parker discusses how collaboration and strategic partnerships can help small business owners increase capacity, take on larger projects, and create new revenue opportunities. She also shares why handshake deals often create unnecessary risk and how simple written agreements protect everyone involved.
This episode explores:
Growing your business through collaboration
Increasing capacity with trusted partners
Winning larger contracts and procurement opportunities
Why competition isn't always the best strategy
Building stronger business relationships
The risks of handshake agreements
Creating simple written partnership agreements
Protecting your business while creating new opportunities
If you're looking for practical ways to grow your business without taking on unnecessary risk, this episode offers ideas you can start applying today.
Facebook: www.facebook.com/tracyschiraparker111
Instagram: www.instagram.com/tracy_schira_parker
SKOOL: https://www.skool.com/the-rural-way-7236
16 Jul 2026
11: How to Get More Customers Into Your Small Business
Why should someone stop at your business instead of buying online?
In this episode of The Rural Way Podcast, Tracy Schira-Parker explores how customer behavior has changed and why small businesses need to rethink the way they market their products and services. She shares practical ideas for creating a better customer experience, making shopping more convenient, and giving people a reason to choose local.
This episode explores:
Why today's customers think differently
Understanding attention, emotion, and convenience
Marketing ideas that attract more customers
Creating products and offers people want to share
Improving your store layout and customer experience
Using signage and pickup options effectively
Questions to help evaluate your current marketing
Creating a simple 90-day marketing plan
If you own a rural or small-town business, this episode offers practical ideas you can apply to increase customer traffic and improve your marketing without making it complicated.
Facebook: www.facebook.com/tracyschiraparker111
Instagram: www.instagram.com/tracy_schira_parker
SKOOL: https://www.skool.com/the-rural-way-7236
13 Jul 2026
10: Why Customers Can't Find Your Small Business (And How to Fix It)
How easy is it for someone to find your business when they need what you offer?
In this episode of The Rural Way Podcast, Tracy Schira-Parker discusses why visibility has become one of the biggest marketing challenges for small businesses. From social media and websites to Google Business Profiles and local listings, she shares practical ways to help customers find your business before they find someone else's.
This episode explores:
Why local businesses often struggle to get found online
Common mistakes on Facebook and Instagram
The importance of Google Business Profile
Using SEO and keywords to improve visibility
Why websites still matter
Creating a consistent marketing routine
Local directories and community listings
Why direct mail deserves another look
Practical marketing ideas for busy business owners
If you're a rural entrepreneur, small business owner, or service provider looking for simple ways to increase your visibility, this episode will give you actionable ideas you can start using today.
Facebook: www.facebook.com/tracyschiraparker111
Instagram: www.instagram.com/tracy_schira_parker
SKOOL: https://www.skool.com/the-rural-way-7236
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
2 ratings
Spotify
5.0 / 5
1 ratings
Podcast Authority Score: 35 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
43
Social presence
0
YouTube
0
Engagement
68
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