Grounded Content - content strategy, marketing, and content creation

About Grounded Content - content strategy, marketing, and content creation

Tactical & effective meets grounded & honest in content creation, marketing, and content strategy. Real, practical, no B.S. advice, along with conversation about the lines between persuasion and manipulation in strategic content and marketing. I search out insights, strategies and tactics from the most accomplished thinkers and doers in the field. My name is Marion Abrams. And for my entire 30 plus year career, I've been working behind the scenes telling stories, selling products, promoting people, and communicating ideas. I'm coming out from behind the mixer and getting on the mic to talk about something I'm really passionate about, and I truly believe in. The idea is that you can market, message, tell stories, sell brands, products, people, ideas, nonprofits and events, authentically. That's what I mean by grounded content. I've worked in production in video as a shooter, a writer, a producer, a director, and editor, as a social media manager and consultant. And as a behind the scenes Podcast Producer. I've worked on network shows, documentaries, commercials for clients like Blue Cross, the US Ski Team, the Vermont lottery, National Grid, and Land Rover and seen my work on all the major networks. In 2014, I partnered with Joe De Sena. He's the founder and CEO of Spartan, which is now the world's largest endurance brand. He came to me and said let's do a podcast. Together we designed the concept, strategy, and format for the "Spartan Up podcast." We built it from an audience of zero to more than 40 million downloads and views and over 800 episodes. We've had lots of incredible guests you've heard of, and many you haven't heard of yet. Today, I'm starting my own podcast "Grounded Content", holistic, authentic, grounded, effective content. I interview leaders in the content marketing, marketing, and messaging business, and share my own experiences to help you create content that's effective, grounded, authentic, and purposeful. Whether your goal is to sell a product or to express an idea.

Publisher

Marion Abrams

Category

business · education

Language

en

Explicit

No

First episode

3 Sept 2020

Latest episode

23 Jan 2023

Latest episodes

1 of 56 episodes have a transcript.

1. 

   23 Jan 2023

   How to Get Your Ideas and Articles Published in High Profile Publications with Erica Holthausen

   Are you an expert looking to get your work published in top magazines and journals? In this podcast episode, Erica Holthausen explains how to make it happen. We talk about: The traditional way of getting published in high-profile publications, such as relying on connections or having a good publicist, is not as necessary as it used to be. Publications like Inc, Forbes, and Entrepreneur have a large need for content to drive traffic and advertising revenue, and they often rely on experts to provide this content. But how do you become one of them? Strategies for overcoming writer's block and grabbing the reader's attention. The ineffectiveness of the traditional five-paragraph essay structure and the importance of understanding the reader's perspective. Why you need to do research on the publication you're trying to get published in Why you need a swipe file of headlines that resonate with you. Ways to overcome writer's block How to make sure that an article grabs the reader's attention. What is a “Body of Work” and why do you need one? Quotes: "The five paragraph essay is garbage, It does not encourage critical thinking, there are a whole bunch of things about it that don't work." "If you have a clickbait headline, designed to get people to click, and then you don't deliver on what you promised, in that headline, you are blacklisted." "Their time is more valuable than yours every single time." "You have to understand what they're going through and make the articles skimmable" Website: Catchline Communications: https://catchlinecommunications.com/ Book mentioned: "Save the Cat" by Blake Snyder. Connect with Marion Abrams: Instagram: https://www.instagram.com/madmotion/ Twitter: https://twitter.com/Madmotion LinkedIn: https://www.linkedin.com/in/madmotion/ Website: https://www.madmotion.com/

2. 

   5 Jan 2023

   The Creativity Productivity Connection with guest Gregg Clunis

   Are creativity and productivity at odds with one another? Today on” Grounded Content” host Marion Abrams asks Gregg Clunis, host and producer of "Tiny Leaps, Big Changes," to explore the relationship between these two seemingly conflicting forces and to share what his work in self development can teach content creators.  Discover the keys to consistently creating good work, find out how to get out of your own way and be productive as a creative, and gain insights from a veteran podcaster and independent creator on how to motivate yourself. Plus, explore the role of self development in boosting creativity, AND where those strategies fall flat. The key -  identify and work with your own creative process. There are a TON of lessons in this episode, here are just a FEW of them: It's important to take time to understand your own creative process and figure out what productivity looks like for you. As a self-employed person, it's important to remember that you have the freedom to work as much or as little as you want, as long as you can afford it. This can help you avoid burnout and maintain a healthy work-life balance. Pairing with a partner or accountability buddy can significantly increase the chances of success when building new habits or working on a project. It's important to question and examine common advice and beliefs, including those related to productivity and consistency, to see if they truly align with your own goals and values. Connect with Gregg https://tlbc.co/ Gregg’s book https://amzn.to/3ChXv4Y Connect with me: Instagram: https://www.instagram.com/madmotion/ Twitter: https://twitter.com/Madmotion LinkedIn: https://www.linkedin.com/in/madmotion/ Website: https://www.madmotion.com/

3. 

   13 Dec 2022

   Content Performance Culture and Some AI Chatter

   Listen to the episode intro and you'll see I decided to try some AI content tools out.  The tool I mention in the show that is specifically for show notes is down today, so I decided to use ChatGPT for these show notes.  Unfortunately ChatGPT only knows what I tell it about the episode ... which means I basically have to write a description of the episode in order to get it to write a description of the episode ... but here's what it came up with when I asked for a "catchy title and episode description." Title: "Unleashing the Power of Effective Content Teams with Christoph Trappe" Description: In this episode of Grounded Content, we sit down with Christoph Trappe, Director of Content Strategy at Voxpopme and author of "Content Performance Culture." We discuss the importance of creating good effective content teams and cultures and how to unleash the full potential of your team to drive results. Christoph shares his insights and expertise on building high-performing content teams and creating a culture that supports and encourages great content. Tune in to learn how to take your content to the next level. You can find Chrristoph Trappe on Linkedin https://www.linkedin.com/in/christophtrappe/ And you can fine me on Linkedin too https://www.linkedin.com/in/madmotion/ Thanks!! Marion

Inside a recent episode

The Value of Live Video with Chris Stone

Published 30 Jun 2022 · Transcript excerpt

[…] And it's great to have inspiration and great to have influence. But doing something with it and understanding when you first do it, it's not going to be just like what you're seeing. And it shouldn't. It shouldn't ever be just like what you're saying. I think it was my son who pointed out to me. […]

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

20 ratings

Contact Grounded Content - content strategy, marketing, and content creation

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.