On this show, hosts Bri Amarillas and Laura Mae Smith of Intuit provide marketers and communicators with the most cutting edge ways of thinking about and engaging in the craft of marketing and communications. They talk to internal leaders, external influencers, and challenge you, the listener, with a call to action.
Making Impact in the Increasingly Competitive World of Social Media Marketing
The social media market is more fragmented - and more sophisticated - than ever before. How do brands decide on a social strategy that fits with their broader organizational goals, while cutting out the noise?
Lauren Thomas develops social media strategies for billion dollar brands, and is currently the Head of Social Media for Intuit TurboTax. She shares her insights on knowing when there’s a growing audience on a new channel, how to keep an authentic presence for the brand, and how to handle the higher content volume and trend turnover in this fast-paced corner of the marketing and communications world.
20 Jun 2023
What Behavioral Science Means for Marketers and Communicators
Influencing behavior is at the core of what marketers and communicators must do, but many don’t keep up with the latest research around behavioral science. Working at the intersection of psychology, sociology, economics and more, Intuit’s Jaime Kornick explains how insights from the behavioral science field can improve marketers’ jobs and the impact they have - in both big and small ways.
11 Apr 2023
A Growth Mindset Leads to Meaningful Work Experiences
In this episode, we welcome new co-host Laura Mae Smith to the show, and turn the tables to put former host Mos' Okediji, director of marketing and communications for learning, growth and development at Intuit, in the hot seat. We speak with her about applying design thinking to your career, the gift of feedback, people skills as a source of power, and more.
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