In the advertising business, you never stop growing - even if you’re a seasoned strategist or aspiring to be one.
Grow Op gives strategic thinkers and creative tinkerers opportunities to grow.
Each week, Michelle Lee will talk to planners, creatives, researchers, entrepreneurs, and industry legends on everything from working with creatives, to overcoming imposter syndrome, to staying curious, to winning pitches, to being a better client whisperer, to becoming a CSO, to storytelling, to cult brands, to purpose brands and much much more.
Dunc Urquhart has billed themself as "the ultimate diversity hire," and for good reason. They have a Metis and Caribbean background, was raised in a Muslim and Christian household, studied English Lit (w/ a minor in cultural studies) and started a Masters of Divinity at UofT before graduating from Seneca's ad program.
Dunc is an outsider wherever they go and that has made them a master at talking and relating to different kinds of people, all while keeping an open mind and chameleon-like adaptability. Find out how they have turned these skills to their advantage as they moves through the advertising industry in our third episode of the series, Outsiders Get In.
You can learn more about Dunc and how they seamlessly switch between codes and cultures here (duncfm.ca). You can also listen to Dunc's own podcast, Cast Without Trace (https://open.spotify.com/show/6DI8jgB8uRv0nDWlHMSddx), where they covers another passion of theirs: Dungeons and Dragons as both a game and as a collaborative storytelling method.
13 May 2024
Seneca Outsiders Get In with Rica Cabanog
On the second episode of our Outsiders Get In series, hear how Rica Cabanog has thrived by routinely pushing herself outside her comfort zone. Prior to joining Per Se Brand Experience as a Creative Intern, she spent 15 years client side marketing at Nestle.
And since moving to Canada from the Philippines, she has thrown herself into Canadian way of life by polishing up her camping skills and making friends from all over the world.
Rica's adaptability, adventurous spirit, and resilient attitude are what makes her thrive as an outsider in the advertising industry.
7 May 2024
Seneca Outsiders Get In with Kyrie Jamir
Seneca's students come from many different countries and many different walks of life. They bring an outsider's perspective to advertising...and the industry benefits from it. Over the next few weeks, we will be exploring how the outsider status of Seneca's CAB students and recent grads, have made them better at advertising, now that they're on the inside.
Kyrie Jamir's arrival into world was heralded by AC/DC's Thunderstruck so she is definitely ain't no wall flower. Kyrie moved to Canada from the Philippines and before studying at Seneca, she was a stylist, makeup artist, photographer, model, modeling mentor, and event planner. She even launched her own business in fashion.
These experiences have allowed her to appreciate many different points of view. She has a kaleidoscope of perspectives that makes her well equipped for the ad world.
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