Home Care Recruiting Secrets: From Caregivers to C-Suite Leaders
🎙️ In this episode of the Grow Senior Care Marketing Podcast, Jeremy is joined by Michael Betsch, founder of Advantage Recruiting, to unpack what it really takes to scale your home care agency with smart hiring.
🚀 Whether you’re struggling to find quality caregivers or you’re stuck at $1M in revenue and need the right leadership team to scale, this conversation will reshape how you think about recruiting.
🔍 We discuss:
✅Common hiring mistakes that stall agency growth
✅Why Indeed and LinkedIn alone won’t cut it
✅Situational interview questions that reveal true candidate potential
✅The importance of cultural fit and predictive indexes
✅How to stop filling seats and start hiring for impact
✅Building a scalable team even at the startup stage
✅The 80/20 rule for agency owners: what to focus on and what to outsource
💼 Whether you’re a franchisee or independent home care agency, this episode is packed with value on how to build a resilient, scalable team that drives both care quality and business growth.🎧 Listen now and transform your Home Care Recruiting.
Contact Advantage Recruiting Group
🌐 Website: https://www.advantagerecruitinggroup.com
🔗 LinkedIn: Michael Betsch (https://www.linkedin.com/in/michael-betsch-983011a0/)
👉 Our Blog [https://growseniorcaremarketing.com/home-care-recruiting-secrets-from-caregivers-to-c-suite-leaders/]
👉 Listen to the full podcast episode here [https://growseniorcaremarketing.com/home-care-podcast/]
🚀 Want to grow your digital leads?
Visit: https://growseniorcaremarketing.com
🔔 Tune in for Monthly content on senior care marketing, business growth, and team building.
#HomeCareRecruiting #GrowYourHomeCareAgency #SeniorCareMarketing #HomeCareHiringTips #DigitalMarketingForHomeCare #HomeCareBusinessGrowth #RecruitingInHomeCare #HomeCareSEO #ExecutiveRecruitingHomeCare #GrowSeniorCareMarketing
1 Jul 2025
Why Culture Trumps Pay in Home Care Recruiting & Retention - David Knack
David Knack of ZenGage discusses with Jeremy how home care agencies can reduce caregiver turnover and improve morale by building a thriving company culture through recognition and automation in this interview episode.
2 Jun 2025
From Overwhelmed to Organized: SOPs & Staffing Secrets for Home Care Owners - Regina Asuncion
Regina Asuncion discusses with Jeremy how home care agency owners can use virtual assistants and standard operating procedures to scale their business and reduce stress in this interview.
13 May 2025
How to Grow a Home Care Agency Without the Pain – Sarah Barker
Build Better Home Care Systems - THE GROWTH BLUEPRINT! In this exclusive episode, Jeremy from Grow Senior Care Marketing sits down with Sarah Barker, founder of Senior Care Sales Solutions, to uncover the exact strategies that help home care agencies grow — without the stress, chaos, or burnout.
Discover:
✅ Why most home care marketers fail in their first 90 days
✅ How Sarah’s military background shaped her proven sales system
✅ Tips for organizing referral sources by territory and relationship strength
✅ The key KPIs you must track weekly
✅ How to create face-to-face referral relationships that stick
✅ Why legal & financial professionals are an untapped goldmine
Sarah also shares powerful insights about her Senior Care Sales Solutions Academy and Connect Forward Coaching Program, designed to create 6-figure marketers in home care.
👉 Our Blog [https://growseniorcaremarketing.com/h... (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVNLYVdfdEpNeXRwZjRJUFV0VEh1WG52ck4xQXxBQ3Jtc0tuWGhXRUxaZkhGcXdHVmQ4TEtlelViWW40UG5oaGZIWF93blNSWHVfYldLUnR5clpXZGRqWW5YWjNGbnhhVmN2UzRaYlhHbnhjN1dTRWlla3BxOUFQeGJDeUswMzhBSEhCanNXZFZIWnprelNVbWY1UQ&q=https%3A%2F%2Fgrowseniorcaremarketing.com%2Fhow-to-grow-a-home-care-agency-without-the-pain%2F&v=y_vMOaqTqRo)]
👉 Listen to the full podcast episode here [https://growseniorcaremarketing.com/h... (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmlCQjYzTDMtRk16dDZ4bHpzeVZPRlNvZjlHd3xBQ3Jtc0tsTEVBSmR2MENYWGRLbUdtWmlOQXBpenRIOG0xdnQ1b0t0cDIwNU1jZW5BaGx6eXNvd2ZiNWotYnJVOHpKYkRJZmtidk1NOHctbnlkQWhFdExmaVkxZHowenBOanl4MnIxOWFQbkc0OWZRYVNxMEt0WQ&q=https%3A%2F%2Fgrowseniorcaremarketing.com%2Fhome-care-podcast%2F&v=y_vMOaqTqRo)]
🚀 Want to grow your digital leads? Visit: https://growseniorcaremarketing.com (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEdfNjBpQ1BCeWMwUVhsMmN4R1BfMEpFaTBzd3xBQ3Jtc0tsMFhBMDRWaENuLTZySGdNTzQyck0xb19kYTlRazBRQmFfdnhnLXRkaUtZR3dxS2RLUGxLMEJTZUZTNUQzaHA0S1FSQ3VweU9GcE5Na2RBc09HRFE0Yk85TGlRMks3ZGhreVR3a3hyMC1jRjRxYkx3WQ&q=https%3A%2F%2Fgrowseniorcaremarketing.com%2F&v=y_vMOaqTqRo)
👉 Learn more about Sarah’s programs: https://seniorcaresales.com (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbllJcWdyRl91bXZFcVhielBfekNkc2l6ZnRKZ3xBQ3Jtc0ttamJMaEtkdlBWYjBraFZXTjVsN0M1cHVGdWUtQzhWVUNLQ29zUS1uZlhtdmF3dmJDaXV4a1pDV1IxaG9qRE16S1RpbUJ1Y2ttYW5SQ3dpSllocm0xYWFrQnJmeGRDUjZDaW44dkFISXJMa1hpUkN1Zw&q=https%3A%2F%2Fseniorcaresales.com%2F&v=y_vMOaqTqRo)
🔔 Tune in for Monthly content on senior care marketing, business growth, and team building.
#HomeCareMarketing (https://www.youtube.com/hashtag/homecaremarketing) #SeniorCareSales (https://www.youtube.com/hashtag/seniorcaresales) #GrowHomeCareAgency (https://www.youtube.com/hashtag/growhomecareagency) #SarahBarker (https://www.youtube.com/hashtag/sarahbarker) #HomeCareSEO (https://www.youtube.com/hashtag/homecareseo) #HomeCareReferrals (https://www.youtube.com/hashtag/homecarereferrals) #PrivatePayClients (https://www.youtube.com/hashtag/privatepayclients) #SeniorCareBusiness (https://www.youtube.com/hashtag/seniorcarebusiness) #HomeCareSalesTraining (https://www.youtube.com/hashtag/homecaresalestraining) #HealthcareMarketing (https://www.youtube.com/hashtag/healthcaremarketing)
21 Apr 2025
How to Hire Virtual Assistants for Home Care Agencies | Save Money & Scale Fast
In this episode, Jeremy Fuller of Grow Senior Care Marketing interviews Kat Villanueva—home care agency owner and founder of Olivia Virtual Assistance. Together, they explore how home care providers can strategically hire and train virtual assistants (VAs) to reduce admin overload, cut costs, and grow sustainably.
Whether you're building your team from scratch or struggling to manage hybrid staff, you'll hear actionable insights and tools used by over 100+ agencies Kat has supported.
What You’ll Learn:
When to hire a VA vs. doing it yourself
Key roles to outsource first (recruiting, admin, scheduling)
How to build a cohesive virtual + in-person team
Best tools for communication & task management (Slack, Notion, Discord)
Common hiring mistakes to avoid
How to train VAs effectively using SOPs and performance tracking
💼 Learn more about hiring a VA: nestandcare.com
📈 Need help marketing your agency? Visit: GrowSeniorCareMarketing.com
1 Nov 2024
How Gracepoint Homecare Grew from Local Licensing to Independent Success: Dylan Maloney's Journey
In this episode of Grow Senior Care Marketing, host Jeremy welcomes Dylan Maloney from Gracepoint Homecare, a thriving home care agency in Mobile, Alabama. Dylan dives into his journey from joining a licensing setup to eventually going independent and scaling his agency successfully. The conversation covers insights on team-building, creating efficient processes, and effectively managing growth to provide high-quality care while expanding services.
If you're a home care agency owner or manager aiming to scale from $1 million to $5 million and beyond without compromising care quality, this episode offers actionable advice on KPIs, team structuring, and leveraging digital marketing. Dylan also shares Gracepoint's strategy for caregiver training, customer relationship management, and tapping into referral sources, plus his insights on digital marketing's role in attracting both clients and caregivers. Tune in to learn practical steps for fostering a reputable, growing home care business in today’s competitive market.
Key Takeaways:
Transitioning from a licensing model to independence in home care
Lean team-building strategies for agency efficiency and growth
KPIs that matter most in tracking performance and scaling
The role of digital marketing and SEO in lead generation and caregiver attraction
How structured training and reputation management enhance client satisfaction
19 Aug 2024
Interview with Elizabeth from Care Crown
In this episode #6 the Grow Senior Care podcast, Jeremy and Svetlana chat with Elizabeth Moss from Care Crown about revolutionizing home care. Discover how the Care Crown app transforms caregiver engagement and retention—essential insights for home care leaders!
20 May 2024
Interview with Bryan Knust from Collaborative Home Care
In this episode of the Grow Senior Care podcast, Jeremy Fuller interviews Brian Nost from Collaborative Home Care, discussing his agency's impressive growth from $0 to $400,000 in annual revenue. Brian shares insights on the importance of client-centered care, effective communication, and building a strong company culture. Listen in for actionable tips on differentiating your home care business and leveraging strategic marketing to achieve success.
12 Apr 2024
How Fernando home care agency went from 1.5 million to 3 million
Discover how Fernando Reinoso's journey from $700,000 to $3 million in revenue, combining personal growth, strategic marketing, and tech innovations—a must-read blueprint for home care agency owners aiming for exponential growth.
21 Feb 2024
Scaling Home Care with Greg Mazza: Vital Strategies and Systems
Catch the latest Grow Senior Care Podcast episode featuring Greg Mazza! Discover how he overcame industry challenges and broke revenue barriers with his transformative strategies. This episode is packed with insights into the power of coaching, the role of technology, and the implementation of efficient systems to propel home care businesses to new heights. A must-listen for anyone looking to scale their business sustainably!
5 Dec 2023
Learn Home Care Trends & Strategies With Nick Bonitatibus
Discover the latest trends and effective strategies in the home care industry with Nick Bonitatibus and our host Jeremy Fuller. Gain valuable insights and stay ahead of the curve to enhance your home care agency's success.
25 Oct 2023
Reveal Secrets of Millionaires' Home Care Success with Steve Weiss
In this episode, we uncover the "Secrets of Millionaires' Home Care Success" with industry expert Steve Weiss.
Join us as we delve into the blueprint for achieving exponential growth in the home care agency sector. Steve shares invaluable insights on understanding your clientele, the power of marketing, the value of coaching and continuous learning, collaborative growth strategies, and the significance of problem-solving in management. Discover actionable strategies to scale your home care agency and unlock the path to sustained growth and success. Tune in for a wealth of knowledge and practical advice from Steve Weiss himself.
Don't miss this episode if you're looking to take your home care agency to the next level!
Reach and audience
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YouTube views
41,494
Score snapshot 15 Sept 2025
Podcast Authority Score: 33 / 100
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Quality
25
Social presence
0
YouTube
76
Engagement
27
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