Grow The Show is the podcast that grows YOUR podcast. Hosted by Kev Michael, a full-time podcaster since 2018 and growth coach to over 500 creators. Each episode delivers actionable strategies, real-world coaching, and expert interviews that help you build a bigger audience and turn your podcast into a powerful business asset. With millions of downloads and several million dollars in podcast-driven revenue under his belt, Kev brings the proven playbook for podcasters who are ready to go beyond the hobby and into growth. Subscribe now to learn how to grow your podcast — and make it work for you.
269 | 4 Metrics Every Podcaster Needs to Check in YouTube Studio
Work with me (done-for-you growth): Apply to the Grow The Show Accelerator
Are you looking at the right metrics? Downloads, completion rate — these tell you almost nothing. But there are four numbers in your YouTube Studio that tell you exactly why your show isn't growing.
This episode breaks down what these four metrics mean for your podcast and how to fix each one. You'll learn how episode topics impact reach, what you need to do in the first five minutes to keep people watching, and why chasing views is actually holding your show back.
Topics Discussed:
Introduction (00:00)
Inputs vs. outputs: the data that matters (01:34)
Metric #1 (03:44)
Metric #2 (06:41)
Metric #3 (09:42)
Metric #4 (13:28)
How to diagnose your show (15:54)
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Instagram or LinkedIn
Subscribe to Grow The Show on Youtube
This episode was produced by Podcast Boutique https://www.podcastboutique.com
28 Apr 2026TRANSCRIPT
268 | Not Every Podcast Episode Belongs on YouTube
Work with me (done-for-you growth): Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Join the Grow the Show Academy: https://academy.growtheshow.com/
There are three types of podcast content: one works everywhere, one works best on YouTube, and one should stay on audio.
In this episode, Kev breaks down why some episodes crush on audio but flop on YouTube, which episode type isn't worth your time (or money), and how to decide where to publish your next episode.
Topics Discussed:
Introduction (00:00)
The content shift on YouTube (02:00)
3 types of podcast episodes (06:36)
Where to publish each episode type (13:52)
Growing an audio-only vs. video podcast (15:02)
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Connect with Kevin on Instagram or LinkedIn
Subscribe to Grow The Show on Youtube
This episode was produced by Podcast Boutique : https://www.podcastboutique.com
21 Apr 2026TRANSCRIPT
267 | ChatGPT Doesn't Know How to Grow Your Podcast (Neither Does Claude)
Work with me (done-for-you growth): Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Join the Grow the Show Academy: https://academy.growtheshow.com/
ChatGPT, Claude, Gemini — we've all used at least one of them. But have you ever asked them how to grow your show?
Host Kev Michael put them all to the test and what they said is the exact reason so many podcasters are stuck. In this episode, hear what each chatbot got wrong (and what they got right), the common advice you should stop following right now, and what you should be doing instead.
Topics Discussed:
Introduction (00:00)
What each chatbot got wrong (02:39)
How guests can (and can’t) grow your show (08:05)
The truth about paid ads (10:01)
What the chatbots got right (11:01)
Why AI gives bad advice and what you can do about it (13:41)
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Connect with Kevin on Instagram or LinkedIn
Subscribe to Grow The Show on Youtube
This episode was produced by Podcast Boutique : https://www.podcastboutique.com
Inside a recent episode
269 | 4 Metrics Every Podcaster Needs to Check in YouTube Studio
Published 6 May 2026 · Transcript excerpt
[…] The first one is impressions. Impressions are how many times YouTube showed your thumbnail to somebody. It's not clicks. It's just eyeballs on the thumbnail. So that's when your video shows up in recommended to watch next. It's when your video shows up in the Home tab. It's when it shows up in the sidebar. It's basically when YouTube says, I think this person might be interested in this video. And it shows if your impressions are low, it means that YouTube doesn't know who to show your content to. And this is almost always a clarity problem at the show level, not at the episode level. What do I mean by that? […]
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