The leading marketing podcast for home, garden, and lifestyle brands. Join Aaron Rudman-Hawkins, Founder of The Evergreen Agency, as he speaks with the people behind the UK’s most ambitious brands, exploring what’s working, what’s not, and where marketing is heading next. Real conversations. Real insight. Real growth. Watch here: https://theevergreenagency.co.uk/hub/
Grow with Evergreen
Claim This Podcastby The Evergreen Agency
75 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇬🇧
58
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality65
Social91
YouTube82
Engagement0
Podcast Overview
The leading marketing podcast for home, garden, and lifestyle brands. Join Aaron Rudman-Hawkins, Founder of The Evergreen Agency, as he speaks with the people behind the UK’s most ambitious brands, exploring what’s working, what’s not, and where marketing is heading next. Real conversations. Real insight. Real growth. Watch here: https://theevergreenagency.co.uk/hub/
Language
🇺🇲
Publishing Since
6/4/2024
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58
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality65
Social91
YouTube82
Engagement0
7
Excellent Areas
2
Good Performance
10
Growth Opportunities
excellent
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Every 7 days
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good
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63 episodes over 1.3 years
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needs improvement
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2.0/5
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Recent Episodes
June 17, 2026
Taylors Bulbs: £19M in Wholesale Bulb Brand Growing Through Education
<p>How do you market a product that looks like a plain brown root today, requires a six-month waiting period before the customer sees the final result, and relies almost entirely on physical B2B retail channels?<br>In this episode of Grow with Evergreen, Aaron and Darren catch up with Ian and Charlotte from <strong>Taylors Bulbs, </strong>a remarkable fourth-generation, £19 million UK agricultural and horticultural legacy brand. While they run a small direct-to-consumer ecommerce operation, their bread and butter is supplying the nation's premier garden centres, high-street retailers, and supermarkets.<br>Ian and Charlotte share an exclusive look at how a traditional wholesale titan manages to bridge the gap between B2B distribution and consumer desire. We dive into the psychology of the delayed purchase payoff, the art of simplifying chaotic point-of-sale marketing, and how showing the authentic, unpolished reality of farm life can capture millions of views online. </p><p><br></p><p>***Evergreen is a growth marketing partner working exclusively with home, garden, and lifestyle brands.We support businesses at different stages of growth, from growing brands looking to build momentum through focused, well-scoped execution, to established brands that need a strategic partner to help manage complexity and scale sustainably.Rather than offering one-size-fits-all services, we tailor how we work to match a brand’s stage of growth, ambition, and requirements. This includes strategic Growth Partnerships, execution-led Growth Retainers, and our single-channel Growth Services for businesses that require standalone specialist support.Our role is to bring structure, clarity, and momentum to marketing, helping brands move forward with confidence and make better growth decisions over time.Home & garden storiesOur case studies share the full story - the thinking, the work, and the results, told alongside the brands we partner with.Watch here: https://theevergreenagency.co.uk/stories/Home & garden hubInsights, ideas, and real-world perspectives on growing home and garden brands - shared through our podcast, sessions, and behind-the-scenes content.Watch here: https://theevergreenagency.co.uk/hub/Get in touch01865 306889theevergreenagency.co.ukhello@theevergreenagency.co.ukFind us onYouTube: https://www.youtube.com/@theevergreenagencyLinkedIn: https://www.linkedin.com/company/theevergreenagency/Instagram: https://www.instagram.com/theevergreenagency/TikTok https://www.tiktok.com/@theevergreenagency</p>
June 3, 2026
How Plumbs Built a £20M Home Furnishings Family-Run Brand
<p>How a £20M Legacy Brand Scales Using AI, TV & Omni-Channel Marketing with Sarah Page, MD of Plumbs.</p><p>How do you scale a traditional £20M home service business when your core channel is shifting, your target market is aging, and new customers don’t buy the same way?</p><p>In this episode of Grow with Evergreen, Aaron and Darren sit down with Sarah, the Managing Director of Plumbs, a spectacular 75-year-old UK home interiors brand specialising in made-to-measure sofa covers, curtains, and reupholstery.</p><p>Sarah shares a behind-the-scenes look at how their legacy family business rode the waves from massive mail-order operations to modern digital dominance. </p><p>We dive deep into data-led marketing, navigating an offer-led industry, and how they are leveraging cutting-edge AI visualisation tools to convert the under-55 demographic without losing their premium appeal.</p><p>If you are an established home, garden, or lifestyle brand looking to make smarter marketing decisions as you scale, this practical, experience-led discussion is for you.</p><p><br>***</p><p>Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. </p><p>Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. </p><p>Our services include:</p><p>Digital strategy</p><p>Paid search</p><p>Paid social</p><p>Video & motion</p><p>Graphics & print</p><p>Email marketing</p><p>Data & insights</p><p>We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.</p><p>Find out more: https://theevergreenagency.co.uk/our-services/Home & garden stories</p><p>Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. </p><p>Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.</p><p>Watch here: https://theevergreenagency.co.uk/stories/Home & garden hub</p><p>Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.</p><p>Watch here: https://theevergreenagency.co.uk/hub/Get in touch01865 306889theevergreenagency.co.ukhello@theevergreenagency.co.uk</p><p>Find us onYouTube: https://www.youtube.com/@theevergreenagencyLinkedIn: https://www.linkedin.com/company/theevergreenagency/Instagram: https://www.instagram.com/theevergreenagency/TikTok https://www.tiktok.com/@theevergreenagencyHelping home and garden brands grow, season after season.</p>
May 20, 2026
How Bunches are building a £20M flower brand
<p>In this episode of Grow with Evergreen, we sit down with Dan Sinnott, Head of Marketing at <a href="http://bunches.co.uk/" target="_blank" rel="noopener">Bunches</a>, a heritage floristry brand that has blossomed from a 1989 Mansfield market stall into a £20 million turnover powerhouse.</p><p>Dan shares how Bunches is navigating the “death of traditional search” and skyrocketing acquisition costs by shifting their focus from cold automation to human-centric brand building. We dive deep into their strategy to reach £20 million in turnover, including their move toward AEO (Answer Engine Optimisation) and the importance of “customer cuddles”.</p><p>In this episode, you’ll learn about the evolution of a legacy brand, how Bunches transitioned from post office orders to a digital-first e-commerce leader. AEO vs. SEO, why the “zero-click crisis” is changing how brands must format content to be cited by AI like Gemini and ChatGPT and How Bunches balances People, Personality, and Product to avoid competing on price alone.</p><p>Darren and Aaron also talk about our newest marketing report, the Outdoor Living Report, featuring the latest buyer behaviour shifts and trends for 2026 and 2027.</p><p>Visit <a href="http://bunches.co.uk/" target="_blank" rel="noopener">bunches.co.uk</a> to see their “planet friendly and proud” approach to gifting.</p><p><br></p><p>***</p><p>Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:Digital strategyPaid searchPaid socialVideo & motionGraphics & printEmail marketingData & insightsWe have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.Find out more: https://theevergreenagency.co.uk/our-services/Home & garden storiesOur case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.Watch here: https://theevergreenagency.co.uk/stories/Home & garden hubWatch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.Watch here: https://theevergreenagency.co.uk/hub/Get in touch01865 306889theevergreenagency.co.ukhello@theevergreenagency.co.ukFind us onYouTube: https://www.youtube.com/@theevergreenagencyLinkedIn: https://www.linkedin.com/company/theevergreenagency/Instagram: https://www.instagram.com/theevergreenagency/TikTok https://www.tiktok.com/@theevergreenagencyHelping home and garden brands grow, season after season.</p>
75 total episodes available
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Frequently asked questions
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- What is Grow with Evergreen?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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No, this podcast does not typically feature guests.
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