Join filmmaker Alex Wardle as he and his guests explore the how and why of creating truly "effective" video.
This podcast will help you gain competence both behind and in front of the camera. You'll learn about the technical, hands-on side, but also the fundamental concepts that underpin truly effective video content (and great marketing in general).
It's for marketers in all industries, and owners of businesses that are any size. Because we should all be striving for a deeper, more genuine connection with our audience.
You've probably run into problems when trying to film videos for your business - maybe you ran out of storage on your smartphone, or the sound wasn't great, or you filmed so much content that your phone died halfway through an awesome take! In this episode, Alex shares his tips for how to avoid all these issues, so that next time you go to create some effective video content, you're 100% ready - armed with the equipment and knowledge necessary for a seamless, headache-free video shoot.
30 Apr 2021
How to create a "wow" experience
How do you make your new customers and clients feel like they're truly in safe hands?
In this episode, Alex and Dom Hodgson discuss onboarding - the power of delighting your clients as soon as they choose to do business with you, and how to systemise the process.
Dom has a proven track record in doing exactly this, plus he and Alex share their thoughts on being personal and "real" in your marketing (including where to set your own boundaries) - there's lots to learn in this episode!
Timestamps:
00:00 Intro, catch up with Dom
02:38 Dom’s “twin engine” onboarding method
06:01 Why onboarding is always worth it
07:38 How Dom easily makes “welcome” videos
09:13 How powerful connections with your customers are made
14:08 How personal should your marketing be?
15:20 Separating yourself from the competition
17:09 How to be personal across different social platforms
19:20 Combining self-shot and pro-shot videos
20:47 The danger of the wrong message
26:48 This all leads to a better, less stressful business!
29:06 Remember: video is just one part of the system
31:28 Set your own boundaries, but be personal in your marketing
33:00 Outro
22 Apr 2021
How and why to focus on your customers' PROBLEMS
Your customers have problems, but do you really know what they are? And more importantly, are you talking about them in your videos?
Join Alex on a stroll along the banks of my now-local river (we've moved to the countryside since the last episode!), and learn about how and why you should hone-in on the problems, desires, and aspirations of your target market.
You'll also learn about my new favourite "vlogging" setup based around my iPhone, proving that you DON'T need expensive equipment to produce highly-effective videos.
9 Jan 2021
You Pre-Production "Effective Video" Checklist
It's a very special edition of the show today because I'm giving away a freebie!
Special guest Dom Hodgson (Top Dog of the Pet Business Inner Circle) and I are running through the Artifact Media 5-Stage Pre-Production Checklist. This is a "filter" of sorts that you can pass all of your video content through, to make sure it's TRULY going to be effective and perform well.
We talk through all five stages in detail, sharing examples and anecdotes along the way, and as usual have a general catch-up on what we've been up to... despite Lockdown 3.0, we've still been very busy!
To download your own Pre-Production Checklist, fill in your details at artifactmedia.co.uk/checklist (http://artifactmedia.co.uk/checklist)
4 Jan 2021
How to kickstart your video marketing in 2021
With the new year upon us, now is the perfect time for you to build and maintain a genuine relationship with your prospects and clients using the power of video.
In this episode I’m sharing with you some tips on how to create effective, useful, meaningful content even if you’re just getting started with video marketing (or if you think you're a seasoned pro). You’ll be churning out these kinds of highly-valuable videos in no time, which will allow your audience to get to know, like and trust you.
I also share some updates and inside info from planet Artifact, including two of our favourite projects from last year.
9 Aug 2020
REC The Lockdown
It's official! We're making a documentary about how businesses in our area have adapted to, and overcome the challenges of, the UK's coronavirus lockdown.
In this episode of the Grow Your Business With Video Podcast, Naomi and Alex discuss the finer details - including why we decided to embark on this ambitious project, who we've interviewed and what we've learnt from them, what the experience as a whole has been like, and our own "lockdown story".
Stay tuned for more info on REC The Lockdown, and to see some short previews of what we've filmed so far, head to artifactmedia.co.uk/rec-the-lockdown (//artifactmedia.co.uk/rec-the-lockdown)
20 Jun 2020
How To Become A Better Performer
Do you see being on camera as a "performance"? Alex and Naomi reckon you should! They discuss ideas for increasing your confidence when in front of the lens, as well as tips on improving your presentation skills, so that you can be a better communicator whom your audience will grow to know, like and trust.
Timestamps:
00:33 - Introduction, and some lockdown-related updates
04:06 - Dutch Courage
05:20 - The benefits of being confident on camera
07:04 - Why scripts can actually make your performance worse
09:49 - Practice is the name of the game
12:50 - Why you need to adopt a "done is better than perfect" attitude
14:50 - Embracing the feedback from your audience
16:22 - How to "turn it up to 11" to get a better performance
20:22 - Why even lawyers need to "perform"
24:27 - Can you "over-perform"?
Watch our REC The Lockdown docu-series: https://artifactmedia.co.uk/rec-the-lockdown/ (https://artifactmedia.co.uk/rec-the-lockdown/)
6 Jun 2020
'Putting the "You" in YouTube' with Lee Glynn
As Digital Content Manager for the UK's largest musical instrument retailer, Lee Glynn knows a thing or two about video marketing. He and Alex take a deep dive into effective YouTube strategy in this special guest episode, which includes Lee's top 5 tips for anyone starting or looking to grow their YouTube channel.
Timestamps
01:24 Who Lee Glynn is, his career and video marketing journey
03:53 Video content without a hard sell
09:45 Connecting with your audience through video. Advice for newbies
13:42 Key characteristics of a successful YouTube channel
17:08 Vlogs vs Guides - which is better?
19:33 How to “join the conversation” on YouTube
22:45 How to properly use keywords on YouTube
26:58 Nailing your video thumbnail and description
32:32 How to get YouTube’s “Eye of Sauron” looking at you
36:07 Can you “hack” YouTube?
39:24 Lee’s top 5 tips for YouTube
Connect with Lee on LinkedIn: https://hk.linkedin.com/in/leerglynn
Check out the PMTVUK YouTube channel to see the kinds of videos we co-create:
https://www.youtube.com/user/NevadaMusicUK
16 May 2020
'Making Marketing Personal' with Dominic Hodgson
He’s grown multiple businesses completely from scratch and is never afraid to go against the grain and try things that out-of-the-norm when it comes to marketing… In this episode, Alex speaks to Dominic Hodgson - a business coach specialising in the pet industry, and a very dear friend! They discuss how to keep marketing personal, premium pricing / premier positioning, and using visual storytelling to effectively market your business - no matter what industry you’re in.
Join Dom's free Facebook group: 'Grow Your Pet Business Fast':
https://www.facebook.com/groups/470591566676377 (https://www.facebook.com/groups/470591566676377)
Check out the trailer for Dom's docu-film 'The Tour De Rescue: 2019':
https://www.facebook.com/groups/470591566676377 (https://www.facebook.com/groups/470591566676377)
2 May 2020
It's not you... (it's your audience)
Alex and Naomi chew the fat on clickbaity content which serves little-to-no purpose for the viewer - something they both (unfortunately) see business owners and marketers doing often. They offer some alternative strategies to create content which your audience will actually really enjoy, and in turn will help to solidify your positive relationship with them.
18 Apr 2020
4 Practical Tips for Beautiful Smartphone Videos
We all have access to wonderful cameras, right in our pockets. But many people aren’t getting the most out of their smartphones, and end up producing videos that look like… well, everyone else’s. In this episode, Alex and Naomi share 4 tried-and-tested fundamentals of effective smartphone filmmaking. Not only can you apply these tips quickly and easily today, but you can continue to use them in your filmmaking no matter what equipment you’re using, and consistently produce high-quality content that will help position your business as premium.
Get Alex's book "Grow Your Business With Video":
https://artifactmedia.co.uk/growyourbusinesswithvideo/ (https://artifactmedia.co.uk/growyourbusinesswithvideo/)
11 Apr 2020
'Audience First' with Katie Bulmer-Cooke
Are your audience even listening? Do they even care?! It’s easy to make videos about you and your business, but your results will suffer unless you put your viewers’ interests first. Luckily, entrepreneur and Artifact Media client Katie Bulmer-Cooke knows a thing or two about this, and kindly shares her insights and experience in this episode of the GYBWV podcast.
Connect with Katie on Instagram:
https://www.instagram.com/katiebulmercooke/ (https://www.instagram.com/katiebulmercooke/)
Watch Katie’s “Cabpool Kareoke” for Station Taxis Sunderland:
https://www.facebook.com/201467213226674/videos/2191496747557034 (https://www.facebook.com/201467213226674/videos/2191496747557034)
Book a (discounted) Video Marketing Consultation with Alex:
https://artifactmedia.co.uk/consultation-corona/ (https://artifactmedia.co.uk/consultation-corona/)
3 Apr 2020
'Relentless Consistency' with Luke John Harrison
As a creator of literally thousands of videos and live streams, Luke has put video at the forefront of his marketing and thinks that more business owners should do the same.
In this special guest episode of the Grow Your Business With Video podcast, Luke and Alex discuss:
Luke’s journey from plumber to personal trainer to motivational coach
How to connect with your audience in a genuine, personable way
Having more confidence on camera
Thinking about the benefits we provide to people, rather than simply our roles
How consistency with video can help create a reliable client base
To connect with Luke:
https://www.facebook.com/luke.j.harrison.31 (https://www.facebook.com/luke.j.harrison.31)
https://www.instagram.com/lukejohnharrison/ (https://www.instagram.com/lukejohnharrison/)
overthinkingaudio.com (overthinkingaudio.com)
To watch my live stream on Running Your Business Remotely Using Video:
https://www.facebook.com/AlexW42/videos/10159365326670410/ (https://www.facebook.com/AlexW42/videos/10159365326670410/)
17 Feb 2020
Creating videos with purpose
Most people are selfish when it comes to their marketing - they only think about themselves! In this episode, Naomi and Alex discuss why we as marketers always need to put our viewers first. We talk about the difference between ephemeral and evergreen content; how you can (and should) get more comfortable with making videos every day; and how casual, rough-and-ready, imperfect videos are actually incredibly valuable.
17 Feb 2020
Injecting Emotion
In the official first episode of the Grow Your Business With Video podcast, Naomi and Alex discuss the power of emotion in video content - and indeed in all marketing.
Even for "serious" businesses, whose owners may not believe that the use of strong emotions in their marketing is appropriate, planning your video content around what kinds of feelings your viewers will experience is a powerful way to form a deeper connection with your audience. We discuss how to do just that.
10 Feb 2020
Pilot - How to grow your business with video
In the inaugural episode of the Grow Your Business With Video podcast, Alex Wardle and Naomi Watson discuss the challenges facing anyone and everyone responsible for marketing a business, and how they intend to help out.
We talk about what makes an "effective" video, and why you should strive for it - always. We also touch upon confidence on camera, authenticity, the technical side of producing video and even psychology... All topics which will be discussed and debated in greater detail throughout future episodes of the show.
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