Explore effective tactics for growing your fitness business in this engaging series. Discover innovative marketing strategies, enhance your sales skills, and improve client relationships. Tailored for both online coaches and brick-and-mortar gym owners, hosts Josh & Jay offer expert insights into overcoming industry challenges. Whether you're starting out or already scaling your business, we'll offer guidance & discuss the most timely industry trends to help you turn your fitness business dreams into a successful reality.
In this episode, we discuss why you should absolutely not become an online fitness coach. Find out if the risk is worth the reward as we detail all the consequences of moving your fitness business online.
17 Apr 2024
How NOT to Advertise Your Fitness Business
In this episode, we dive into the most common pitfalls and mistakes most fitness coaches and gym owners make when starting with paid advertising. If you're making these mistakes, not only are you wasting precious dollars but you're spending your valuable time on the wrong actions... tune in to hear what you should be spending time on & how to grow your business effectively.
31 Jan 2024
Quality vs Quantity in Fitness Business Paid Advertising
In this episode, we walk through our Paid Advertising Quality vs. Quantity Matrix (https://drive.google.com/file/d/1SH0zRe0wKvXSJoLUiRXWiEPT2vvjWuKr/view?usp=drive_link). The matrix lays out how to market your program depending on your goals (i.e. higher volume or lower volume but higher quality).
24 Jan 2024
"I've Tried Marketing Before..." And Why It Didn't Work Before
In this episode, we go through the three main reasons why you may not have succeeded using other paid marketing strategies before. You'll learn the most common pitfalls in paid advertising and what to focus on instead.
14 Jan 2024
Why You Should Talk To Your Leads (And Not Text)
In this episode, we discuss the power of personal conversation in lead nurture. Discover why talking to your leads, rather than relying on texts or messenger platforms can significantly enhance your client relationships and boost conversion rates. Tune in for actionable tips and insights on leveraging the human touch to elevate your fitness business.
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