Hosted by Wendi McNeill, Founder of Charli Jane Speakers® since 2002
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Visit our FREE speaker community at www.SpeakingBizCommunity.com
I help Speakers who are struggling to grow their business and get booked by providing growth strategies and speaking opportunities so they can achieve a booked speaking schedule.
#202 - I Told AI I Wanted to Wear Shorts in January. Here’s Why Speakers Should Care
Wendi wanted one thing this winter: shorts and a T-shirt in January, no coat required. She didn't know the right search terms for it, so she just told ChatGPT what she wanted and let the conversation sort out the rest. Turns out, that's exactly how a lot of event planners search for speakers too, and it changes what your website needs to say.
In this episode:
Why Wendi skipped searching for "RV resorts" or "snowbird communities" and just described what she wanted instead
How event planners often describe their problem, not your topic name
The difference between your topic (the label) and their problem (the search)
Why phrases like "transformational leadership" may need translating into real, Tuesday-afternoon language
A simple exercise to hear your expertise the way your buyer actually talks about it
A small, one sentence fix you can add to your website this week
Mentioned in this episode: The Speaker Positioning Suite: https://charlijane.samcart.com/products/speaker-positioning-suite
Take the Who Books Me? Challenge: https://charlijane.samcart.com/products/who-books-me-challenge
Join our free Facebook group for speakers: https://www.facebook.com/groups/breakthroughpublicspeakers
Read the full post and the Q&A: https://charlijane.com/202
Free list of events looking for speakers today: https://charlijane.com/call-for-speakers
11 Oct 2026
#201 - I Asked AI Where to Eat. Here’s What That Has to Do With Getting Booked.
Wendi was driving through Wisconsin and asked ChatGPT where to grab food and a beer, no business name, just a description of what she wanted. That little moment got her thinking about how event planners might be doing the exact same thing when they look for speakers. In this episode, she breaks down what that shift means for how speakers get found, and what it takes to actually get chosen once you are.
In this episode:- Why Wendi asked AI for a restaurant instead of searching Google, and what happened next- How event planners may describe a need instead of searching a speaker's name- Why vague phrases like "I inspire people" leave AI and humans with nothing to work with- What "Built to Be Found" really means for your website, bio, and talk titles- Why being found is only half the job, and what helps move a planner toward a yes- A simple exercise to see if your online presence gives enough clues about you
Take the Who Books Me? Challenge: https://charlijane.samcart.com/products/who-books-me-challenge Join our free Facebook group for speakers: https://www.facebook.com/groups/breakthroughpublicspeakers Read the full post and the Q&A: https://charlijane.com/201
List of events looking for speakers: https://charlijane.com/call-for-speakers/
6 Sept 2026
#200 - Can AI and Event Planners Clearly Understand What You Speak About?
You may know exactly what you speak about, but can a planner who has never met you understand it in seconds? Wendi explains why broad topics are difficult to evaluate, the four pieces planners need to see, and a five-second test that reveals whether your speaker message is as clear as you think it is.
Show notes:
Why broad topics name a category but not necessarily a fit
The four things planners need to understand quickly
How public content helps humans and AI tools interpret your expertise
Why specificity does not trap you in one niche forever
Where your central speaker message should appear
The five-second speaker-page test
A simple sentence for clarifying audience, problem, and outcome
Explore both paths inside the Charli Jane Speakers Club at https://charlijane.com/charli-jane-speakers-club/. Begin with STAGE if your foundation needs clarity, then move into the Get Booked path when you are ready to pursue opportunities.
Our Facebook Community - https://www.facebook.com/groups/breakthroughpublicspeakers
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Apple Podcasts (US)
5.0 / 5
10 ratings
Podcast Authority Score: 48 / 100
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58
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YouTube
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Engagement
92
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Questions about Grow Your Public Speaking Business
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Charli Jane and Wendi host the show. Published by Wendi McNeill.
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