GROWERS GONNA GROW
Claim This Podcastby Rayne Gibson
Podcast Overview
<p><b>Growers Gonna Grow</b> is a business-focused conversation about the plant supply side of the green industry.</p> <p>Hosted by Rayne Gibson, the show bridges the gap between nurseries and landscape contractors by unpacking the planning, timing, systems, and operational realities behind how plants move from field to jobsite.</p> <p>This is not a plant care show. It is about the business side of plants. Why do availability issues happen? Why does timing matter? Where do install projects go sideways? And what does smarter plant planning looks like in practice?</p> <p>With decades of experience on the nursery side of production, sales, wholesale sourcing, and operations, Rayne brings an insider’s perspective to conversations that help the industry operate more efficiently and profitably.</p> <p>If you want a clearer understanding of how plant supply really works, this is the show.</p>
Language
🇺🇲
Publishing Since
2/18/2026
1 verified contact email on file for GROWERS GONNA GROW
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Recent Episodes
June 26, 2026
Native Perennial Production with Jeremy Gruszka
<p>In this episode of <b>Growers Gonna Grow</b>, Rayne Gibson sits down with <b>Jeremy Gruszka of The Perennial Farm</b> to discuss a major shifts impacting the green industry: the growing demand for native plants and the often-overlooked realities of wholesale plant fulfillment.</p> <p>Jeremy explores the continued rise of native plants, the increasing demand for specific species, and how government regulations and project specifications are shaping production decisions across the industry.</p> <p>If you've ever wondered why certain native and perennial plants are difficult to source, this episode offers a valuable look behind the scenes.</p>
June 19, 2026
Great Plants Don't Sell Themselves - Katie Elzer-Peters
<p>In this episode of <b>Growers Gonna Grow</b>, Rayne Gibson sits down with <b>Katie Elzer-Peters</b>, founder of <a href="https://thegardenofwords.com/?utm_source=chatgpt.com" target="_blank">The Garden of Words</a>, to discuss one of the most overlooked challenges in the green industry: marketing.</p> <p>Katie shares her perspective on why great products alone aren't enough, how storytelling influences customer behavior, and what growers, landscapers, and garden centers can do to stand out in an increasingly crowded market. The conversation explores digital marketing, customer loyalty, email marketing, AI, and the importance of helping customers understand not just what you sell, but why it matters. </p> <p>If you've ever wondered why some businesses become destinations while others struggle to gain attention, this episode offers practical insights into what actually drives growth.</p> <p><br /></p> <p>Want to learn more about Raynes nursery consulting?</p> <p><a href="https://linktr.ee/rayne.taproots" target="_blank">Click Here</a></p>
June 12, 2026
Will AI Change How Landscapes Are Designed? - Luis Benavides
<p>In this episode of <b>Growers Gonna Grow</b>, Rayne Gibson sits down with <b>Luis Benavides</b>, founder and CEO of Neighborbrite, to discuss how artificial intelligence is changing the way homeowners approach landscape design.</p> <p><a href="https://www.google.com/aclk?sa=L&pf=1&ai=DChsSEwiviMfvnv-UAxVecX8AHV55DzQYACICCAEQABoCb2E&co=1&ase=2&gclid=CjwKCAjwuanRBhBSEiwAY5y6VwuJI77pR0XHDxtWQfvMiOL1JhBsVxL92ljaAdIv5J5epVJyQ_iiXBoCq68QAvD_BwE&cid=CAASuwHkaK1ZA6VAWEMBGOeif1DYHvLoWq0RdR4yUAoImV7Zd348-lXQi2JrhwLS-nHaP_RwBLCFapEvaKWtWss5j3uTCVjHNSFjkNnso6Lq9c3kgmcZTPQt93LcAfrZ79t9h7ty8iyWeTMYDClrht8O4tQe46CZP9QHIIu9K_jqvE4ETYaowMugx38DcgFC94C5uPdYW6yKvFBr82B4AxXKZhuGXYQ-jPRoAwq4hfjp0WQja2BITZo4KGiUQqZE&cce=2&category=acrcp_v1_32&sig=AOD64_0UyYdrEprVdtANVLXiFmVlh5iw1Q&q&nis=4&adurl=https://neighborbrite.com/?utm_campaign%3Dg_1_na%26gad_source%3D1%26gad_campaignid%3D21284376146%26gbraid%3D0AAAAApv0mEsf4i_y1vBbAExCeQg4Tb1Xk%26gclid%3DCjwKCAjwuanRBhBSEiwAY5y6VwuJI77pR0XHDxtWQfvMiOL1JhBsVxL92ljaAdIv5J5epVJyQ_iiXBoCq68QAvD_BwE&ved=2ahUKEwjegcDvnv-UAxXBkyYFHXawILMQ0Qx6BAgMEAE" target="_blank">Neighborbrite</a> allows users to upload a photo of their yard and generate customized landscape concepts in minutes. What started as a solution to make landscape design more accessible has grown into a platform serving hundreds of thousands of users and generating millions of landscape designs. </p> <p>Rayne and Luis discuss how AI is influencing homeowner expectations, emerging landscape trends, the role of professional designers and contractors, and what these changes could mean for nurseries and the broader green industry.</p> <p>If you've wondered how technology will shape the future of landscaping, this episode offers a fascinating look at where things may be headed.</p> <p><br /></p> <p>Want to learn more about Rayne?</p> <p><a href="https://linktr.ee/rayne.taproots" target="_blank">Click here</a></p>
15 total episodes available
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Frequently asked questions
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- What is GROWERS GONNA GROW?
<p><b>Growers Gonna Grow</b> is a business-focused conversation about the plant supply side of the green industry.</p> <p>Hosted by Rayne Gibson, the show bridges the gap between nurseries and landscape contractors by unpacking the planning, timing, systems, and operational realities behind how plants move from field to jobsite.</p> <p>This is not a plant care show. It is about the business side of plants. Why do availability issues happen? Why does timing matter? Where do install projects go sideways? And what does smarter plant planning looks like in practice?</p> <p>With decades of experience on the nursery side of production, sales, wholesale sourcing, and operations, Rayne brings an insider’s perspective to conversations that help the industry operate more efficiently and profitably.</p> <p>If you want a clearer understanding of how plant supply really works, this is the show.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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