Welcome to Growing Careers and Companies, the show dedicated to helping you find and navigate your own unique career path. Whether you’re just starting out, climbing the corporate ladder, scaling your own business, or somewhere in between – we can help you gain the insight, skills, and experience to keep your professional journey moving forward, so you can create the life of your dreams. Get ready to discover your true purpose, and take your career higher, with your host Allison S Weiss.
Welcome to the Growing Careers & Companies Podcast with Allison S. Weiss. We’re back with a special solo episode, focused on one of our favorite social media platforms, LinkedIn. Today's episode is all about effectively using LinkedIn for the purposes of content marketing and positioning yourself as a thought leader. We talk about how to use hashtags efficiently, how often should you add value on social media instead of just selling, and the best ways to share content.
For more resources and news visit: https://www.growingcareersandcompanies.com/
If you're someone who knows that you should be doing more on LinkedIn, we're going to walk you through some of the different reasons why you should be active there and share with you some of our favorite best practices.
LinkedIn’s algorithm highly values original content.
However, if you’d like to share someone else’s content, there are 2 ways to do it:
Simply hit the share button but also add your original comment to the post.
A better way is to copy and paste the text of the original post and post it on your page. Always credit the original creator.
The algorithm is highly focused on relevance.
This means that the people who are seeing and engaging with your posts have to find them relevant. To help with that use hashtags.
Only use 3-5 relevant hashtags.
You can search for the topmost relevant hashtags on any topic on the Internet.
LinkedIn rewards people who are engaging on the platform.
If you are posting regularly, but you're not seeing your content grow in terms of views or interactions, it might make sense to start engaging in the comment sections of other people's posts.
You can recommend a post to someone by tagging them in the comment section.
Ask questions or share your thoughts under a post.
Use Gary V’s “Dollar Eighty strategy”. He says to give your two cents on the top 9 posts of the 10 most relevant hashtags. If this is too much, then go for the 3 most relevant hashtags and comment on posts on those a few times a week.
LinkedIn rewards its viewers for staying on the platform.
The algorithm doesn’t like external links. If you want to use them then put the link in the comments a few minutes after posting.
Add value 3 to 5 times as often as you try to sell something.
If you are posting a closing or a listing, talk about why that listing or closing is unique.
Make your post engaging from an image perspective. Instead of stock photos, use your own pictures.
Personalize your content and use an active and conversational voice.
If you are still on the fence about using LinkedIn, we want to encourage you to hop on board. It is an incredible tool and one of the platforms with the lowest barriers to entry. You can start a new profile today just by uploading your existing resume or a company bio if you already have one.
Resources for the show:
Downloadable Resource Guide for Today's Episode
https://www.growingcareersandcompanies.com/
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31 Mar 2022
Cultivating Resilience, with Melissa Wasserman
We’re back after a short break! Our guest today is Melissa Wasserman, psychologist, speaker, consultant, and trauma expert. In this wide-ranging episode, we talk about her untraditional career journey and how the pandemic has caused a lot of chaos in our personal and work lives. Melissa also shares her best piece of advice about navigating challenges, cultivating resilience, and some tools that you can use to implement in your daily life.
Learn more about Melissa and her story at: www.growingcareersandcompanies.com.
“One of my biggest values and such a big part of my identity is being relational and being human.”
03:52
Melissa grew up in a Jewish family and her parents both worked in the real estate industry. She was always very active as a child and valued meaningful relationships. She attended religious school growing up and attended religious studies in college.
During her years in college, Melissa had a class about American religion and its impact on the Vietnam War. She learned about family traumas in military families and realized that this was her calling in life. She became a licensed psychologist and a trauma expert.
“Communication is a mega resilience factor in systems to buffer the impact of mental health symptoms.”
16:47
Melissa shares some advice on how to navigate through challenges.
Reflect on previous challenges that have already passed. How did you go through those? What have you learned?
Identify some strategies that you already used successfully in the past and think about how could you use those in your current situation.
Be aware of the warning signs of burnout. Don’t wait until you feel completely burnt out, practice self-preservation and self-care continously.
Melissa is a trauma expert and specializes in generational family traumas. In her experience, family traumas are stronger in families where they don’t have good communication with each other. Communication is key and it is a huge resilience factor, so it’s important to learn how to communicate well and listen to each other.
Melissa started her business just a few months before the global pandemic. This presented a lot of challenges for her, but she loves the dynamic work environment and wearing many hats as a business owner.
The Final 3 Questions
What is the lesson that has taken you the longest to learn?
Patience - not just with others but mostly with herself. Making mistakes is part of the human experience, so we need to be kind to ourselves and learn from them.
What are the 2 principles from the Growing Careers & Companies Framework that resonate the most with you?
Purpose and Community. These two words are greatly interconnected to Melissa as she finds purpose in community and through connectivity.
What do you hope others take away from your story?
That we are all human and we are all resilient. Be gentle and kind to yourself and others.
About Our Guest, Melissa Wasserman
Dr. Melissa Wasserman (AKA Dr. Meli) is a Licensed Clinical Psychologist (PSY30983). She has specialty in traumatic stress, particularly how trauma-related challenges impact interpersonal relationships (e.g., couples, families, social, work relationships). While trauma can include a wide variety of...
15 Feb 2022
For Dealmakers in Transition
Welcome to the Growing Careers & Companies Podcast with Allison S. Weiss. We have a special episode today that is specifically tailored for brokers, leasing agents, originators, and other business development professionals who are changing jobs. We dive deep into Allison’s transition checklist that helps you be as effective as possible and point you to some great resources if you feel stuck in your transition.
For more resources and news visit: https://www.growingcareersandcompanies.com/
“The first step in making a transition is owning that it is time to go and spending some time thinking about the future.”
This winter is a big season for transition in commercial real estate. If you’re considering transitioning and need support or guidance, then reach out to us. Allison is the founder of CRE Recruiting, a commercial real estate focused national search firm. You can email her at allison@crerecruiting.com.
Here are a few useful tips to make your transition smoother and more successful.
Know your independent contractor agreement or employment agreement, and locate policy manuals or other documents you might have signed as a part of joining your company.
These legal documents govern your relationship with your current company, and can be crucial in your transition. Make sure you understand everything, especially sections that detail “termination”, and if you don’t - seek out expert help in interpreting them.
Map out the current deal pipeline.
Make sure you understand the deals that you have in progress. Compare that pipeline to any post-termination obligations that your current company might have.
Save your contact list privately if you can.
Make sure that you have your phone set up to save contacts directly to your personal phone or cloud account to avoid losing them when you leave the company. Some contact information might be subject to a technology privacy policy or non-disclosure policy so learn about that beforehand.
Plan the marketing of your transition.
Think about how to let people know that you’ve changed firms. Segment your clients into different groups based on how close your relationship is to them, and plan an appropriate approach for notifying each group.
Move your license(s) and update your social media with the new company.
Your biographical information should be updated across all platforms from your new company’s website to your social media channels.
Take your personal belongings home from the office ahead of time.
You can leave some of the bigger items in the office as they will be returned to you and would cause unnecessary attention, but you should take home important personal items home with you over time in advance of the transition.
These are just a few of the items on our brokerage transition checklist. If you want to learn more about the process or need some in-depth guidance on your transition, then reach out to Allison at allison@crerecruiting.com.
Regardless of the reason, if it is time to go and you need help and support, we are here for you!
Resources for the show:
Love, Learned, Live Behind Exercise
https://www.growingcareersandcompanies.com/
https://www.crerecruiting.com/
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