About Growing Ecommerce – The Retail Growth Podcast
Feed your growth mindset. Ecommerce is growing, and so are the challenges and opportunities for online retailers. In the Growing Ecommerce podcast, Mike Ryan and other smec experts are joined by industry leaders in ecommerce, digital marketing, and data science. By sharing business trends, practical solutions, and best practices, this podcast helps online retailers solve the challenges of tomorrow.
Prompt-Driven Campaigns: Will You Still Control Your Ads?
Prompt-driven campaigns are coming from Google, OpenAI and Meta. Google and Meta still keep a human in the loop. OpenAI’s vision goes much further. Mike Ryan and Chris Scharmueller compare three very different visions for prompting campaigns, and ask whether campaigns still have a right to exist. Google has pitched a conversational way to build campaigns since Google Marketing Live 2023. Its latest step is AI Brief, now in closed beta for AI Max. You tell the AI in your own words how you posi...
6 Oct 2026
Why Amazon Blocked Meta Muse (and Google Should Be Worried)
Amazon blocked Meta Muse within days. Here's why Meta's new AI shopping agent threatens Amazon's business, and why Google should be worried too. Mike Ryan and Chris Scharmueller break down Meta Muse, the consumer AI assistant that runs an automated browser in the cloud and became the No. 1 free app in the US App Store within a week. Meta's smartest move may be one word: shoppers don't care what an agent is, but everyone understands an assistant. Early reviews are mixed. Testers say Muse handl...
29 Sept 2026
Exact Match in Google AI Mode: What It Means for Your Ads
Google AI Mode ads now show on nearly 30% of US commercial queries, and Google is testing exact and phrase match there. Here's what it means for your account. In this episode of Growing Ecommerce, Mike Ryan and Chris Scharmueller unpack two stories that complicate Google's AI search narrative. A new study found text ads on almost a third of commercial queries in AI Mode, and 70% of those showed multiple advertisers. But Google shares no performance data, and advertisers can't opt in or out. I...
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
1 ratings
Podcast Authority Score: 46 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
45
Social presence
91
YouTube
0
Engagement
75
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