Growing My B2B Brand captures companies that are at the tipping point of progress. Going from small to mid-size, ok to awesome takes a tremendous amount of effort and a lot of planning.
Learn from B2B marketing execs in the trenches as we follow companies who are at this point in their evolution and also look at companies who successfully navigated change. We'll also talk to experts in the field who work with these B2B brands every day.
We will look at what can be learned for better or for worse. There is always a story! Interested in learning more? Visit me at https://www.artemiscmo.com.
Boring is Brutal: Changes to the Event Industry in the Age of COVID
Most people love a great event. Engaging speakers, thought-provoking sessions, networking with guests, great food, and tons of fun. A good event should create an experience that audiences will love. Now we've stepped into the age of COVID and everything has been turned upside down.
Join Sean Specie from Elevate Experiences as he and Cara discuss the risks of planning an event during COVID and what has changed. This includes the idea of doing in-person events, hybrid, and completely online. How do we still make these events engaging and memorable? Find out!
27 Jan 2021
How Business Teams Can Collaborate to Automate Their Entire Organizations
Join Growing My B2B Brand this week is Kira Tchernikovsky who specializes in collaboration across departments and employees and then what can be done to work better together. Specifically, she looks at sales and marketing within organizations. Right now she is focusing on business automation and how companies can get their businesses to think through their entire process journey just as we have done in marketing with the customer journey. Kira provides important examples and suggestions for improvements.
13 Jan 2021
How Video Will Impact Sales For Your B2B Brand in 2021 with Tyler Lessard of Vidyard
Tyler Lessard of Vidyard joins us on Growing My B2B Brand to discuss the impact of video on sales in 2021, especially for B2B companies. We'll explore important topics such as the struggle for businesses to adapt to a video-first world and some of the reasons why companies need to invest in video in order to grow. We'll also look at how content marketing has changed and why video is so important to content marketing moving forwards. You'll enjoy a lot of wisdom from Tyler who just released his book The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World with co-author Marcus Sheridan. I know you will enjoy this episode!
Be on the lookout for the video of this podcast on the Artemis CMO youtube page at https://youtu.be/YAxfQe4Fqec (https://youtu.be/YAxfQe4Fqec)
6 Jan 2021
Find Your Customers: Creating an Addressable Audience with Real People and Real Brands
Join Cara Posey as she talks with Jeff Sopko of Audience Acuity (https://audienceacuity.com/) about identifying and engaging with the correct audience, not just the first audience you find. Jeff knows that despite our efforts with SEO, SEM, Display, and more, half the traffic we engage with online is not human, and we need to find real people if we want to reduce our wasted spend. Whether we're buying coffee or SaaS software, people like buying from people. We all need to ask ourselves how we can build an audience of real people and then engage with them authentically. As Jeff says, a piece of software isn't what solves our problems, it's the people behind it and the opportunity to work with people you like and trust. Learn more on this episode of Growing My B2B Brand.
17 Dec 2020
Why Inbound Marketing Needs the MQL, ABM, and More
Join Cara Posey as she talks with Ran Mullins of Relequint (https://www.relequint.com) about the current state of inbound marketing. Ran has valuable insight on everything from the MQL (marketing qualified lead) to how companies can use tools like HubSpot to assist with ABM (account-based marketing). With unique growth strategies, this episode scratches the surface of what Relequint offers many successful B2B companies. Ran shares some information about his framework for success and how building a repeatable, scalable process can lead even large companies to success.
9 Dec 2020
Hospitality, COVID, and Technology: How Hotel Workers Are Moving On
This week on Growing My B2B Brand I am speaking with Holly Zoba of ScoutSimply.com (https://www.scoutsimply.com). Holly is an expert when it comes to hotels, training, and technology. Join us to learn how hospitality workers are adapting to technology and either falling behind or moving forward. Holly also talks about some great tools that anyone can use to improve their sales and customer success initiatives.
3 Dec 2020
Building Trust Spurs Growth in B2B Companies
Join us on Growing My B2B Brand to discuss building and maintaining trust in B2B companies. I'm joined by Ryan Squire, a talented marketing executive with a background in healthcare, technology, and media. He has specific expertise in the importance of trust in the workplace. I will ask him what he advises a business to do if they are looking to grow. We'll also discuss marketing's role in building trust in an organization. Listen in and learn more.
*One note, Tony Hseih of Zappos is mentioned in this podcast episode. This was recorded before he tragically passed away. We encourage you to read his book Delivering Happiness: A Path to Profits, Passion and Purpose (https://www.amazon.com/Delivering-Happiness-Tony-Hseih-ebook/dp/B007GATVYI/ref=sr_1_3?dchild=1&keywords=delivering+Happiness+hsieh&qid=1606943883&sr=8-3). It is a bestselling, comic book style memoir.
1 Dec 2020
Why a CEO Needs a Fractional Executive to Build Their B2B Brand
Join us as we discuss the value of a fractional CMO with Matt Shachter, Founder and Fractional CMO with StrategiCMO.com. We will explore the B2B marketing landscape and how fractional CMOs help companies be more competitive. We'll also shine a light on how fractional executives work with in-house marketing and sales teams. In the end, we'll help listeners discern whether fractional CMOs might benefit their B2B company.
12 Nov 2020
Introduction to Growing My B2B Brand Podcast from Artemis CMO
Hi, I'm Cara Posey and I am the founder and chief marketing officer of Artemis CMO. I'm launching a new podcast called Growing My B2B Brand right after Thanksgiving. It focuses on mid-sized businesses that have reached a plateau and they're looking to get to the next level. We'll also be talking with people who are working with B2B brands and helping them to grow to the next level.
So we have a lot of great guests lined up. I hope you will tune in and listen to the new podcast and give me your feedback and let me know what you think. So thank you. I look forward to engaging with you soon.
For more information on Artemis CMO, please visit artemiscmo.com (https://www.artemiscmo.com).
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