Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

Growing My B2B Brand

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by Cara Posey, Artemis CMO

9 episodes

Updated Daily

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Podcast Overview

Growing My B2B Brand captures companies that are at the tipping point of progress. Going from small to mid-size, ok to awesome takes a tremendous amount of effort and a lot of planning. Learn from B2B marketing execs in the trenches as we follow companies who are at this point in their evolution and also look at companies who successfully navigated change. We'll also talk to experts in the field who work with these B2B brands every day. We will look at what can be learned for better or for worse. There is always a story! Interested in learning more? Visit me at https://www.artemiscmo.com.

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Publishing Since

11/12/2020

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Recent Episodes

February 10, 2021

Boring is Brutal: Changes to the Event Industry in the Age of COVID

Most people love a great event. Engaging speakers, thought-provoking sessions, networking with guests, great food, and tons of fun. A good event should create an experience that audiences will love. Now we've stepped into the age of COVID and everything has been turned upside down. Join Sean Specie from Elevate Experiences as he and Cara discuss the risks of planning an event during COVID and what has changed. This includes the idea of doing in-person events, hybrid, and completely online. How do we still make these events engaging and memorable? Find out!

January 27, 2021

How Business Teams Can Collaborate to Automate Their Entire Organizations

Join Growing My B2B Brand this week is Kira Tchernikovsky who specializes in collaboration across departments and employees and then what can be done to work better together. Specifically, she looks at sales and marketing within organizations. Right now she is focusing on business automation and how companies can get their businesses to think through their entire process journey just as we have done in marketing with the customer journey. Kira provides important examples and suggestions for improvements.

January 13, 2021

How Video Will Impact Sales For Your B2B Brand in 2021 with Tyler Lessard of Vidyard

Tyler Lessard of Vidyard joins us on Growing My B2B Brand to discuss the impact of video on sales in 2021, especially for B2B companies. We'll explore important topics such as the struggle for businesses to adapt to a video-first world and some of the reasons why companies need to invest in video in order to grow. We'll also look at how content marketing has changed and why video is so important to content marketing moving forwards. You'll enjoy a lot of wisdom from Tyler who just released his book The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World with co-author Marcus Sheridan. I know you will enjoy this episode! Be on the lookout for the video of this podcast on the Artemis CMO youtube page at <a href="https://youtu.be/YAxfQe4Fqec" target="_blank">https://youtu.be/YAxfQe4Fqec</a>

9 total episodes available

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Frequently asked questions

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What is Growing My B2B Brand?: Growing My B2B Brand captures companies that are at the tipping point of progress. Going from small to mid-size, ok to awesome takes a tremendous amount of effort and a lot of planning.

Learn from B2B marketing execs in the trenches as we follow companies who are at this point in their evolution and also look at companies who successfully navigated change. We'll also talk to experts in the field who work with these B2B brands every day.

We will look at what can be learned for better or for worse. There is always a story! Interested in learning more? Visit me at https://www.artemiscmo.com.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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