Welcome to the MacRAE’S Podcast — where B2B marketing meets real-world industrial innovation. Each episode, we sit down with the minds driving manufacturing, automation, and digital transformation to unpack how they turned big challenges into growth engines.
Why you’ll love it
If you’re in manufacturing, operations or tech and want actionable insights (not just theory), this is for you. You’ll hear candid stories from industry leaders, tactical strategies that actually work, and smart conversations about what’s next. Tune in for inspiration, know-how and real results.
Why EV Battery Servicing Is the Next Big Opportunity in Automotive and How E-XTEQ Is Leading the Way
The way EV battery packs get serviced is changing. For years, the only option was to drop and replace a failing pack. Now, with the right tools and expertise, shops can diagnose, repair, and return battery packs to service safely and cost-effectively. E-XTEQ has built a complete end-to-end solution to do exactly that, backed by an engineering team with 40-plus years of experience in automotive and aerospace.Ready to stop replacing and start servicing? Discover how E-XTEQ's end-to-end battery solutions can work for your shop.
29 Dec 2025
An Engineering Leader's Path to Innovation
When I started, the goal was simple: to builda company that could make a real difference. Today, we're doing just that.We've always focused on solving the customer's problem. That's the core of whatwe do. Early on, we realized we needed to be adaptable, to shift our focus asthe market changed. That meant constant learning and a willingness to try newthings.
One of the biggest hurdles was scaling up. Wehad to learn how to manage growth without losing the qualities that made ussuccessful in the first place. We've learned that you can't be afraid to takecalculated risks, to push boundaries. We've always believed in investing in ourteam. We know that our people are our greatest asset. Building a strong cultureof collaboration and open communication has been critical.
Key insights:
🔹 Prioritize solving the customer'score problem.
🔹 Adapt to market changes bycontinually learning.
🔹 Manage growth without compromisingcore values.
🔹 Take calculated risks and pushboundaries.
🔹 Invest in your team and fostercollaboration.
Reflecting on the journey, I'm grateful forthe chance to share these experiences with MacRAE’S. Thanks to the host for theinsightful questions.
23 Dec 2025
Digital Transformation at MacRAE’S: Connecting Manufacturers with Buyers
My career started in the trades. I worked asan electrician's apprentice. Then, I decided to open my own electricalcontracting business. That was 15 years ago. The first few years were tough. Iwas doing everything: answering phones, ordering supplies, managing the crews.I learned a lot about cash flow. I think the biggest lesson was the importanceof building relationships with suppliers. They can really help you out whenyou’re starting. Now, we've got 20 employees and a steady stream of projects.It's been a rewarding journey, to say the least.
Key insights:
🔹 Start small and focus on buildingrelationships.
🔹 Manage cash flow carefully,especially in the early years.
🔹 Learn every aspect of the business.
🔹 Build a good team and empower them.
🔹 Be persistent, even when times aretough.
Looking back, I'm proud of what we've built.Thanks to MacRAE’S and the host for providing a platform to share myexperiences.
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