Tune in each week to conversations with the world’s best freelance marketers. We sit down with members of the Growth Collective network to discuss cutting-edge strategies for every marketing channel and industry. We also dive into life as a freelancer, how to leverage no code tools to automate your business and other startup-related tips.
Growth Collective
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8 episodes
Updated Daily
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Podcast Overview
Tune in each week to conversations with the world’s best freelance marketers. We sit down with members of the Growth Collective network to discuss cutting-edge strategies for every marketing channel and industry. We also dive into life as a freelancer, how to leverage no code tools to automate your business and other startup-related tips.
Language
🇺🇲
Publishing Since
8/11/2020
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Recent Episodes
December 17, 2020
D2C E-Commerce with Dan Ben-Nun
<p>D2C Expert Dan Ben-Nun has a thrilling and extensive background in e-commerce, and in this episode he will take you through how he founded his own D2C brand, sold it to celebrity Marcus Limonis, and now is consulting other e-commerce brands on how to succeed in this ever-growing market.</p><p>In this episode Max and Dan discuss:</p><ul><li>The start of Inkkas, Dan's mission focused D2C company [01:27]</li><li>The utilization of Shopify for Inkkas [03:20]</li><li>Tying a social cause to a for-profit business [06:20]</li><li>How channels change over time [09:54]</li><li>Selling your startup [12:29]</li><li>The roller coaster of startups [16:57]</li><li>Today's digital marketing strategy [20:05]</li><li>E-comm gearing up for Q4 [22:02]</li><li>E-comm email strategy [24:59]</li><li>Exponential growth of e-commerce [35:47]</li></ul><br/>
November 18, 2020
Influencer Marketing with Eduardo Morales
<p>Ever been curious how to get this biggest bang for your buck with influencers? Find out how to source and work with influencers with the highest ROI on today's episode with Influencer Expert Eduardo Morales. </p><p>Topics discussed: </p><ul><li>How Depop utilized influencers to grow [02:07]</li><li>How to measure the results of using influencer marketing [04:14]</li><li>How to operationalize the influencer process [06:25]</li><li>Engagement percentages that matter [07:44]</li><li>Economics behind influencers [09:11]</li><li>The best influencers to utilize [12:46]</li><li>Strategic approach to influencer marketing [16:50]</li><li>The art of the cold outreach [18:23]</li><li>Why influencer marketplaces aren't effective [22:03]</li></ul><br/>
November 11, 2020
Holistic Marketing with Bentzi Rubin
<p>This week join Max as he and Bentzi Rubin discuss the importance of a holistic marketing approach and how to best utilize freelancers to fill in gaps in house. They discuss topics such as: </p><ul><li>Startups v. Corporations [02:23]</li><li>Explosion in number of marketing channels [05:51]</li><li>How to build a marketing team [10:49]</li><li>Cross-functional communication [12:53]</li><li>Importance of the website element in a marketing funnel [14:55]</li><li>Importance of diversifying your ad-spend platform [32:06]</li><li>Utilizing freelance experts [35:53]</li><li>Dangers of a false negative in paid search [38:56]</li></ul><br/>
8 total episodes available
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