We break down how top companies actually grow — using real experiments, decisions, and tradeoffs. We dive deep into what drives growth across product, design, and marketing.
Choosing the Right Metrics for Your Growth Funnel | Ran Liu | Drop 5 Ep.04
In this episode, we chatted with Ran Liu, Founding Designer & Head of Design, Gable. She is also a returning guest on the podcast.Ran is an experienced growth designer and a growth leader. We discuss the importance of metrics in design, how designers can leverage data to influence business outcomes, and the evolution of metrics as companies grow. She shares insights on activation metrics, user segmentation, and the differences between sales-led and product-led growth models. The conversation also explores reclaiming influence in design roles, career signals for designers, and the significance of company culture. The episode concludes with a learning corner where Ran reflects on underrated metrics and the first project she ever designed.
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Where to find Ran
Liuhttps://www.linkedin.com/in/ranliudesign/
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Host:
Emmanuel: https://www.linkedin.com/in/omoleemmanuel IniOluwa - https://www.linkedin.com/in/inioluwa-abiodun
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Production by - https://www.linkedin.com/in/damilola-ilesanmi-720baa1b0
For inquiries about sponsoring the podcast,
email: hello@growthdesigncast.com
18 Dec 2025TRANSCRIPT
How qualitative insights drive big, measurable growth | Angie Amlani | Drop 5 Ep.03
Angie Amlani, the Executive Director of Research & Strategy at MetaLab, joins us to discuss how qualitative insights can lead to significant, measurable growth. She explores the importance of accurately defining the right problems when it comes to growth metrics and highlights the role of research in shaping strategy. Angie emphasizes the collaboration between researchers and strategists, the necessity of qualitative research, and the balance between intuition and data. Additionally, she discusses the integration of AI into research workflows and how to measure the impact of research. The conversation also touches on the importance of continuous user engagement in product development.--------------------------------------------------------------------------------------------------------------------------------------------Where to find Angiehttps://www.linkedin.com/in/angelina-amlani/--------------------------------------------------------------------------------------------------------------------------------------------Host: Emmanuel: https://www.linkedin.com/in/omoleemmanuel IniOluwa - https://www.linkedin.com/in/inioluwa-abiodun -----------------------------------------------------------------------------------------------------------------------------------------Production by - https://www.linkedin.com/in/damilola-ilesanmi-720baa1b0 For inquiries about sponsoring the podcast, email hello@growthdesigncast.com
28 Nov 2025TRANSCRIPT
How to Build an Experimentation-Driven Product Culture | Kritarth Saurabh | Drop 5 Ep.02
In this episode, we sat down with Kritarth Saurabh, VP of Product Management at Neat, where he’s leading the charge in building a truly experimentation-driven product culture.Kritarth has spent years helping large organisations like Accenture, BCG, global banks, telecoms, and insurance companies transform how they build products. In this conversation, he breaks down what it actually takes to move beyond intuition-led roadmaps and create a product organisation where experimentation, hypotheses, and outcomes drive decision-making at every level.We dive into how experimentation evolves when you’re making product bets, not UI-level tweaks — and what it takes to shift an entire team toward a hypothesis-led mindset. Kritarth shares how he’s scaling product-led practices at Neat, how to create cultural scaffolding for experimentation, and why most teams struggle to connect design, data, and product strategy in a meaningful way.This episode is packed with insight for product designers, PMs, and growth teams looking to elevate their experimentation maturity and design products that learn faster than the competition.-------------------------------------------------------------------------------------------------------------------------Where to find Kritarth:https://www.linkedin.com/in/kritarth-saurabh/-------------------------------------------------------------------------------------------------------------------------Hosts:Emmanuel Omole — https://www.linkedin.com/in/omoleemmanuel/IniOluwa Abiodun — https://www.linkedin.com/in/inioluwa-abiodun--------------------------------------------------------------------------------------------------------------------------Production by:Damilola Ilesanmi — https://www.linkedin.com/in/damilola-ilesanmi-720baa1b0--------------------------------------------------------------------------------------------------------------------------For sponsorship or partnership inquiries: hello@growthdesigncast.com
Inside a recent episode
Choosing the Right Metrics for Your Growth Funnel | Ran Liu | Drop 5 Ep.04
Published 31 Dec 2025 · Transcript excerpt
[…] And I think that's what Facebook team aligned and worked towards until their first 1 million I may use. So something small, something simple and easy to understand. It's important to me. And also it needs to be a leading indicator. You need to be able to call your direction fairly early, like in two, three weeks of time instead of three months. So avoid revenue retention, these lagging indicators. And then you need for it to be actionable. For example, uh, amplitude, we often have like, um, activated organization or activated account metrics, but you can't influence an account. That's just not something you can directly influence, but for the users in the account, you can. […]
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