Growth Driver
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Podcast Overview
<p><strong>Welcome to Growth Driver. </strong>We’re the go-to content community for B2B leaders who are ready to reshape growth at their company. Every episode delivers deep discourse, strategic insight, executable innovation, and unshielded honesty—sourced from the best minds in B2B growth. </p><br><p>If you’re ready to take a front-row seat for the B2B growth overhaul, then you're in the right place.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
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Publishing Since
12/19/2023
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Recent Episodes
August 12, 2025
Beyond the Buzz: Building an AI‑First Operating Model with Paul Gottsegen
<p>It’s time to go beyond the AI-hype and dig into what it really is: an inflection point reshaping the foundations of how we work, compete, and create value. “Inflection point” is a term that gets throw around a lot, just like AI. But today we’re here to unpack it’s current trajectory, the undeniable transformation still to come, and how AI is moving from niche academic pursuit to a force that will touch every industry, role, and operating model. </p><br><p>AI is poised to create new winners and losers faster than the digital transformation wave of the 2010s. Those who wait for “the AI cavalry” to arrive risk getting left behind, as competitors rapidly reimagine processes, customer experiences, and go-to-market strategies. The risk is clear: wait too long, and you’ll be left behind. </p><br><p>Paul Gottsegen, President and CMO of ISG, has been in AI since the early days. He’s seen hype cycles come and go, and knows how to tell what’s real from what’s noise. In this episode, he shares what today’s leaders must do to spot big shifts, act with speed, and avoid costly mistakes: </p><p><br></p><ul><li><strong>Winners vs. losers:</strong> How AI adoption is already separating forward-thinking enterprises from those clinging to outdated models.</li><li><strong>The “Berlin Wall” effect:</strong> How sudden shifts dismantle entrenched paradigms and open unexpected opportunities.</li><li><strong>Operational reinvention:</strong> Why leaders should “fire” existing processes (not people) and rebuild operating models for an AI-first world.</li><li><strong>Avoid the AI-washing trap:</strong> How to weave AI into your value proposition authentically without relying on empty buzzwords.</li><li><strong>Empower your whole team:</strong> Making AI literacy non-optional so every function can identify and exploit its highest-value use cases.</li></ul><p><br></p><p><strong>About the Guest </strong></p><p>Meet Paul Gottsegen, the rule-breaking marketing strategist who thrives when swimming against the current. As President and Chief Marketing Officer of ISG, Paul orchestrates the firm's global marketing efforts while maintaining his role as Chair of ISG Research—a division he propelled to unprecedented success from 2019 to 2023.</p><br><p>Paul isn't your typical executive. His upcoming book, "(Sort of) Do The Opposite: Unlocking Opportunity by Overruling Conventional Wisdom" (Manuscripts Press, 2025), reveals the contrarian mindset that has defined his remarkable career arc—from pioneering the first network servers to transforming global enterprises.</p><br><p>While marketing remains his "center of gravity," Paul's versatility as a leader who has commanded large sales teams and shouldered full P&L responsibility sets him apart in the corporate landscape. His marketing alchemy has revitalized industry giants, including complete branding transformations at Mindtree and Infosys. Earlier, he shaped enterprise marketing strategies at technology powerhouses HP, Dell, and Compaq.</p><br><p>Beyond the boardroom, Paul channels his leadership into meaningful causes as Board Chair of the Gastric Cancer Foundation. His unique blend of technical expertise (B.S. in Computer Science from Brandeis University) and business acumen (MBA from The Wharton School) forms the foundation of his distinctive approach to challenging business orthodoxy.</p><br><p>Growth Driver is powered by Intelligent Demand, a 2X company. Visit 2x.marketing to learn more about how they can help your organization hit its growth goals. </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
June 3, 2025
Marketing Org Transformation: How to Build a Future-Proof Operating Model with Jen Ross
Executive VP of Marketing Strategy at 2X, Jennifer Ross, informs host John Common about redesigning marketing operating models to align with modern growth strategies, which helps leaders drive agility and accountability in their revenue engine in this interview.
March 11, 2025
How to Go From RevOps Curious to RevOps Capable with Evan Liang
<p>The reality for most B2B organizations is that go-to-market teams—marketing, sales, customer success—are still operating in silos, creating inefficiencies that hurt pipeline conversion and customer experience. RevOps is the unlock. Today we’re digging into how RevOps has become the critical, behind-the-scenes growth driver for today’s B2B enterprises. When executed well, it transforms disconnected technology, data, and processes into a well-orchestrated system that ensures the right signals reach the right people at the right time.</p><br><p>But implementing RevOps isn’t just about adding a new role or department—it’s about enabling your entire revenue organization to work as one. Companies that successfully move beyond RevOps curiosity to capability build what Evan Liang calls a “coalition of the willing,” aligning leaders across departments around shared goals and a unified tech and data strategy. This approach not only reduces friction between teams but also eliminates wasted effort—whether it’s lost leads, duplicated outreach, or missed opportunities to engage key decision-makers in a buying group. And the result? A smarter, more efficient revenue engine that drives better growth outcomes with less waste.</p><br><p>To help break it all down, we’re joined by Evan Liang, CEO and co-founder of LeanData. Evan has spent over a decade helping B2B organizations master revenue orchestration, moving beyond outdated MQL-based models to a more intelligent, signal-driven approach. In this conversation, he shares the key trends shaping RevOps today, the biggest mistakes companies make when structuring their revenue teams, and why RevOps leaders are becoming the future CROs. </p><br><p><strong>About the Guest </strong></p><p>Evan Liang is the Co-founder and CEO of LeanData. Prior to launching LeanData in 2012, Evan worked in product, strategy, and business development roles at Microsoft, Ebay, Caring.com and Smart Modular Technologies as well as associate positions with venture capital firms Shasta Ventures and Battery Ventures. Evan is often credited with pioneering revenue operations.</p><br><p>Growth Driver is powered by Intelligent Demand, a 2X company. Visit <a href="http://intelligentdemand.com" rel="noopener noreferrer" target="_blank">intelligentdemand.com</a> to learn more about how they can help your organization hit its growth goals. </p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
37 total episodes available
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Jennifer Ross
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Helen Fanucci
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Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is Growth Driver?
<p><strong>Welcome to Growth Driver. </strong>We’re the go-to content community for B2B leaders who are ready to reshape growth at their company. Every episode delivers deep discourse, strategic insight, executable innovation, and unshielded honesty—sourced from the best minds in B2B growth. </p><br><p>If you’re ready to take a front-row seat for the B2B growth overhaul, then you're in the right place.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p> - How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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