MarketoApp podcast is for Growth Hackers, Digital Marketers and Product Managers. Here you'll only listen about Growth and Marketing.
We believe that only to do the right marketing is not the best way to grow, it used to work way back in early days of digital marketing era. Now every channel and your audience is mature, you also need to mature your strategy to be in industry and show the growth.
All About Brand Book | Why & How to Make it | Ep. 3
As a Growth hacker or Product Manager, it is really important to you that you should have all the idea about Brand Book. What is brand book or Brand Style book or Brand Playbook, these all are same and to run a business successfully, it is important for any brand to make a brand book or brand style book for their ever-growing team.
It keeps the team in sync and in-terms of brand identity, the whole company and subsidiaries or outsourced company use to be on the same page. For brand it is really necessary that they protect and establish their brand identity in their consumers. As a Growth Hacker and Marketing Consultant you could responsible for making the brand book for the organisation.
So, this episode for you to understand the concept of brand book, when businesses need of it and how you can avoid the mistakes at the time of making the brand book.
30 Jul 2020
Ep.2- Net Promoter Score | Basics, Implementation & Alternatives
NPS (Net Promoter Score) is the metric which is using globally, to measure the customer satisfaction and loyalty.
It is different from the general user feedback, because user feedback is only gives the data, how happy or angry any customer with the service. But NPS determines the intention of the users to recommend it to others.
The main difference between NPS and Feedback is in ‘Intention’. While feedback is only about how good or bad was your service or product, but NPS tells, how strongly users recommend it to their family or friends.
These 2 are different things and help in a lot of decisions. Feedback is kind of data, which help directly in a lot of actionable steps and decisions. But net promoter score data give you data to change something strategically and in long terms in a lot of cases.
Listen here the Growth Podcast and please do not forget to follow and on podcast there are ton of Growth knowledge and strategy. Stay tuned and Stay safe.
26 Jul 2020
Basics of Growth Hacking
Growth hacking is the new hybrid method to grow the startup or company. It is mixture of internet marketing, data analysis and study of human behavior.
In this episode 1, me Prashant Kumar on behalf of MarketoApp (https://marketoapp.com) will try to explain and make you understand
What is Growth Hacking?
What are the tools to measure and implement the Growth hacking in company?
Step-by-step method to implement the Growth hacking.
Case studies of best-in-world for growth hacking with digital marketing.
This episode is the first episode in the MarketoApp podcast and in upcoming episodes we will publish detailed guide on digital marketing operations, techniques which can help in Growth Hacking and other Product related concepts, which will help you to increase your understanding on the concepts about product or market, where you're serving.
What you are listening here, you can read it also on the MarketoApp blog, in this article:
Growth Hacking – A Secret to read minds (https://marketoapp.com/what-is-growth-hacking-secret-to-read-minds/)
If you wanna contact us, do not hesitate to write us on support@marketoapp.com and please follow us on Facebook, Instagram and Twitter.
Contact Growth Hacking with MarketoApp
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