Growth Manifesto Podcast

About Growth Manifesto Podcast

Australia's leading business, marketing, tech and entrepreneurship podcast.

Publisher

Webprofits

Category

business

Language

en

Explicit

No

First episode

6 Sept 2019

Latest episode

5 Dec 2025

Latest episodes

4 of 110 episodes have a transcript.

1. 

   5 Dec 2025TRANSCRIPT

   How Consumers Really Make Decisions with Dan Ariely

   Host [Host Name] interviews behavioral economist Dan Ariely about the psychology behind consumer decision-making and how brands can ethically leverage these insights.

2. 

   5 Dec 2025TRANSCRIPT

   How Brands Actually Grow with Byron Sharp

   Host [Host Name] interviews Byron Sharp, author of "How Brands Grow," to reveal surprising insights into how brands achieve significant growth and loyalty.

3. 

   16 Oct 2025TRANSCRIPT

   How to be a winning trader

   Host Jack Schwager, legendary market historian and trading psychology expert, shares insights from the world's best traders and his decades of research.

Inside a recent episode

How Consumers Really Make Decisions with Dan Ariely

Published 5 Dec 2025 · Transcript excerpt

[…] So they did this study with an fMRI when they imaged people's brains when they gave them Coke and Pepsi. And what you could see is that more of the frontal part of the brain, the part that has associations and higher order thinking, lit up more with Coke than with Pepsi. So when you think about what's brand equity, brand equity is what's happening in people's brains when they're thinking and consuming your product. That's really what we're going for. And I think marketers need to realize that their assets are not billboards and they're not movies on the Super Bowl. Their asset is to change people's minds So the consumption is better. […]

Who has been a guest on Growth Manifesto Podcast

Names identified in recent episode analyses. Showing up to five guests.

• Dan Ariely
• Byron Sharp
• Jack Schwager
• Patrick Gilbert
• Kevin Kelly

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

3 ratings

Contact Growth Manifesto Podcast

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Growth Manifesto Podcast