by Ryan Groth
Join us for SEASON 3 of the Growth Minded Contractor Show podcast where we discuss running a contractor business in today's marketplace, self development, and transformative topics. Hosted by Ryan Groth and David Reed. For more information, visit: www.salestransformationgroup.com
Language
🇺🇲
Publishing Since
6/2/2022
See how your podcast performs across key metrics
Recommendations available
Unlock the full report to see detailed tips
Recommendations available
Unlock the full report to see detailed tips
Unlock comprehensive insights including:
See how your show performs across every key metric
High authority scores make your podcast more attractive to industry leaders and influencers who want to appear on credible shows.
Sponsors look for podcasts with proven authority and engagement. Your score demonstrates your podcast's value to potential partners.
Understanding your strengths and weaknesses helps you make data-driven decisions to expand your listener base effectively.
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
November 13, 2025
<p>AI is transforming the home-services industry — fast. In this episode of The Growth-Minded Contractor Show, Ryan Groth sits down with Melisa Tokmak, CEO of NETIC AI, to explore how artificial intelligence is changing the way contractors generate revenue, manage leads, and serve customers.Melisa shares how NETIC became an AI revenue engine for enterprise and essential-service companies, helping them automate inbound and outbound communication, capture more leads, and deliver a better customer experience — all while keeping humans in the loop.Whether you're a roofer, HVAC pro, or service-based business owner, this conversation will help you understand where AI fits into your business and how to start leveraging it now.Timestamps:<a href="https://www.youtube.com/watch?v=2_rFkJD3hhk">00:00</a> - Intro: AI is here to stay<a href="https://www.youtube.com/watch?v=2_rFkJD3hhk&t=110s">01:50</a> - Meet Melisa Tokmak and NETIC AI<a href="https://www.youtube.com/watch?v=2_rFkJD3hhk&t=240s">04:00</a> - What NETIC does for home-service companies<a href="https://www.youtube.com/watch?v=2_rFkJD3hhk&t=390s">06:30</a> - Automating inbound and outbound revenue<a href="https://www.youtube.com/watch?v=2_rFkJD3hhk&t=560s">09:20</a> - Nurturing and reactivating old leads<a href="https://www.youtube.com/watch?v=2_rFkJD3hhk&t=720s">12:00</a> - Why customer experience is everything<a href="https://www.youtube.com/watch?v=2_rFkJD3hhk&t=960s">16:00</a> - How AI and humans work together<a href="https://www.youtube.com/watch?v=2_rFkJD3hhk&t=1230s">20:30</a> - The meaning behind "NETIC" and cybernetics<a href="https://www.youtube.com/watch?v=2_rFkJD3hhk&t=1560s">26:00</a> - Real vs fake AI products — how to tell the difference<a href="https://www.youtube.com/watch?v=2_rFkJD3hhk&t=1980s">33:00</a> - The importance of code integrity and on-shore engineering40:00 - Who NETIC serves and why43:00 - Final thoughts and where to learn morewww.netic.aiSubscribe for more great interviews and content.For Sales Training and Coaching to help you grow your business, visit sellonstg.com</p>
November 8, 2025
<p>In this episode of the Growth Minded Contractor Show, Ryan Groth sits down with McKay Daniels, CEO of the National Roofing Contractors Association (NRCA), for one of the most important conversations happening in the roofing industry today.McKay brings 25+ years of political and government experience and now leads the national advocacy efforts that impact every U.S. roofing contractor. In this episode, he breaks down the REAL issues shaping the future of roofing — from immigration enforcement and workforce shortages to insurance pressures, building codes, private equity, AI, and more.If you're a roofing contractor, sales leader, or owner who needs clarity on where the industry is headed, this is a must-watch.✅ What You’ll Learn in This EpisodeWhy immigration enforcement is about to increase dramatically — and what it means for your crewsHow ICE audits, paperwork violations, and jobsite enforcement may impact contractorsThe truth about America’s skilled labor shortage — and why roofing is at a breaking pointWhat’s happening with insurance deductibles, premiums, and state-level building code changesWhy financing is becoming essential in roofing salesThe NRCA’s role in fighting for contractors nationwideHow contractors must evolve to survive the coming shifts in the industryMcKay’s insight is grounded, practical, and essential for growth-minded contractors who want to stay ahead of the curve.✅ Chapters / Timestamps<a href="https://www.youtube.com/watch?v=Q5GwijbhnHU">00:00</a> — Welcome to the Growth Minded Contractor Show<a href="https://www.youtube.com/watch?v=Q5GwijbhnHU&t=88s">01:28</a> — Meet NRCA CEO McKay Daniels<a href="https://www.youtube.com/watch?v=Q5GwijbhnHU&t=190s">03:10</a> — From politics to roofing: McKay’s journey<a href="https://www.youtube.com/watch?v=Q5GwijbhnHU&t=285s">04:45</a> — The “Roofing Party” mindset<a href="https://www.youtube.com/watch?v=Q5GwijbhnHU&t=375s">06:15</a> — The biggest issues contractors face today<a href="https://www.youtube.com/watch?v=Q5GwijbhnHU&t=458s">07:38</a> — Immigration, workforce shortages & ICE enforcement<a href="https://www.youtube.com/watch?v=Q5GwijbhnHU&t=586s">09:46</a> — What ICE raids & audits mean for contractors<a href="https://www.youtube.com/watch?v=Q5GwijbhnHU&t=751s">12:31</a> — Paper audits, I-9 issues & potential penalties<a href="https://www.youtube.com/watch?v=Q5GwijbhnHU&t=1050s">17:30</a> — The real workforce crisis in America<a href="https://www.youtube.com/watch?v=Q5GwijbhnHU&t=1109s">18:29</a> — The missing piece in the immigration conversation<a href="https://www.youtube.com/watch?v=Q5GwijbhnHU&t=1185s">19:45</a> — How workforce shortages will impact inflation, repairs & storms<a href="https://www.youtube.com/watch?v=Q5GwijbhnHU&t=1281s">21:21</a> — What a practical workforce bill could look like<a href="https://www.youtube.com/watch?v=Q5GwijbhnHU&t=1405s">23:25</a> — Why visas are harder to obtain for roofing<a href="https://www.youtube.com/watch?v=Q5GwijbhnHU&t=1572s">26:12</a> — Political realities & what change could look like<a href="https://www.youtube.com/watch?v=Q5GwijbhnHU&t=1675s">27:55</a> — Insurance industry pressure & policy changes<a href="https://www.youtube.com/watch?v=Q5GwijbhnHU&t=1748s">29:08</a> — What’s happening in Florida, Texas & the Southeast32:30 — The shift from insurance-driven sales to financing33:47 — Reinventing as contractors35:12 — Why McKay believes in the roofing industry38:05 — Final thoughts & a call to get involved with NRCA✅ Connect With NRCABecome a member, join the advocacy efforts, and stay informed on national issues impacting the roofing industry:👉 <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEJCTUZkSW9pLTlUNnVLSG9RMUUyMEQ5UnhVd3xBQ3Jtc0trdzZvMl8xOG1XMWJXU29xTWJxOGs0NVhPV2RTWVl5OVdJZ1lrb0lFUWxiMy15emE4WGNVZU5OWEFoTnhaMXRENXBIaDlfanp2X1hTR19yRmZwZUk2eEl1MU5ObE5GcE5EVjN4QlBkSFJjQVR1bmdVSQ&q=https%3A%2F%2Fwww.nrca.net%2F&v=Q5GwijbhnHU" target="_blank" rel="nofollow">https://www.nrca.net</a></p>
October 19, 2025
<p>If you’re a growth-minded contractor looking to scale your business without wasting money on bad leads, this episode is for you. Ryan Groth sits down with Matt Tyner, Chief Marketing Officer at Bone Dry Roofing—a $200M+ regional powerhouse—to reveal the marketing and leadership moves that took their team to the next level.You’ll hear how Bone Dry:Boosted answer rates from 70% to 97%Cut lead response times to under 2 minutesMore than doubled booking rates through better follow-upUsed hyperlocal SEO to expand profitably into new marketsBuilt a trusted brand without gimmicky discountsIs using AI and automation to improve speed, service, and profitabilityMatt also shares why storytelling beats offers, how to market across multiple locations, and how culture drives marketing performance in the trades.Chapters:<a href="https://www.youtube.com/watch?v=3itYacpm13U">00:00</a> – Why marketing is mission-critical for contractors today<a href="https://www.youtube.com/watch?v=3itYacpm13U&t=200s">03:20</a> – Matt’s background and lessons from HVAC, agency, and PE growth<a href="https://www.youtube.com/watch?v=3itYacpm13U&t=410s">06:50</a> – The first 90 days as CMO: listen, learn, and diagnose bottlenecks<a href="https://www.youtube.com/watch?v=3itYacpm13U&t=585s">09:45</a> – Boosting answer and booking rates through better systems<a href="https://www.youtube.com/watch?v=3itYacpm13U&t=760s">12:40</a> – Website fixes and technical SEO that actually matter<a href="https://www.youtube.com/watch?v=3itYacpm13U&t=930s">15:30</a> – Core marketing channels before adding new ones<a href="https://www.youtube.com/watch?v=3itYacpm13U&t=1110s">18:30</a> – How to win with hyperlocal SEO and market expansion<a href="https://www.youtube.com/watch?v=3itYacpm13U&t=1290s">21:30</a> – Creating engaging, funny, brand-building social content<a href="https://www.youtube.com/watch?v=3itYacpm13U&t=1450s">24:10</a> – Using AI for after-hours calls, storms, and lead triage<a href="https://www.youtube.com/watch?v=3itYacpm13U&t=1810s">30:10</a> – Brand-first email and community-driven marketing<a href="https://www.youtube.com/watch?v=3itYacpm13U&t=2120s">35:20</a> – In-house marketing vs. agencies: what drives real results<a href="https://www.youtube.com/watch?v=3itYacpm13U&t=2400s">40:00</a> – Manufacturer relationships vs. brand storytelling44:00 – Leadership and culture as the foundation of great marketingThis episode is packed with proven, real-world insights for roofing and home service leaders who want predictable, profitable growth.Subscribe to the Growth Minded Contractor Show for more episodes like this.Join STG's Skool Community: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFJEdmV4YmJMS3ZDdlRVOUV6d3R6MFNsWTNpUXxBQ3Jtc0ttald6QThkRVN4Tm42Y01nUDdUeVFKVVFDNTRYeFVUVEtRZkd0Nkgtb3dGTzlGeGhRb1VkYjgwcWpNRTVVVTd5NGhNMUQtVGQwOHNNYkhaVUR0aXZicVRuM3djZVV4WGtERENYRzhvb3c5Q2RpTWJrSQ&q=https%3A%2F%2Fwww.skool.com%2Fsales-transformation-group-7774%2Fabout%3Fref%3D8618ed5b9c6d4d16906aff4e9afbe7b4&v=3itYacpm13U" target="_blank" rel="nofollow">https://www.skool.com/sales-transform...</a></p>
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Steve Huber
Guest
Paul Parnell
Guest
Scott Peper
Guest
Mike Benitez
Guest
Anisa Westfall
Guest
Zach Wallach
Guest
Johnny Rios
Guest
Chris Hoffman
Guest
Coach JC
Guest
Lance Bachman
Guest
Randy Hurtado
Guest
Josey Parks
Guest
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
Join us for SEASON 3 of the Growth Minded Contractor Show podcast where we discuss running a contractor business in today's marketplace, self development, and transformative topics. Hosted by Ryan Groth and David Reed.
For more information, visit: www.salestransformationgroup.com
This podcast updates weekly.
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Yes, this podcast regularly features guests.
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.