Hosted by Steve Phipps of Wayfind Marketing, The Growth-Minded Marketing Podcast simplifies marketing for B2B CEOs ready to grow with confidence. Each episode offers real-world strategies, step-by-step coaching, and inspiring CEO interviews—all designed to help you align your marketing with your business goals, stop wasting time and money, and scale without the stress. If you’re a growth-minded leader tired of vague advice and underperforming tactics, this is your next step.
Growth-Minded Marketing
Claim This Podcastby Steve Phipps
5.0(2 reviews)
25 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
68
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality91
Social90
YouTube68
Engagement0
Podcast Overview
Hosted by Steve Phipps of Wayfind Marketing, The Growth-Minded Marketing Podcast simplifies marketing for B2B CEOs ready to grow with confidence. Each episode offers real-world strategies, step-by-step coaching, and inspiring CEO interviews—all designed to help you align your marketing with your business goals, stop wasting time and money, and scale without the stress. If you’re a growth-minded leader tired of vague advice and underperforming tactics, this is your next step.
Language
🇺🇲
Publishing Since
4/13/2025
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68
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality91
Social90
YouTube68
Engagement0
10
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8
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excellent
Episode Length
32 minutes
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Every 12 days
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Recent Episodes
June 8, 2026
Ep. 24 - Beyond Profit: National Christian Foundation's Len Hardison on How High-Level Leaders Turn Wealth Into Lasting Impact
<p>Most business owners think about charitable giving the same way: write a check, take the deduction, move on. But Len Hardison, Executive Director of the Memphis office of National Christian Foundation (NCF), has spent years helping families and business owners discover a fundamentally different approach.</p><p>In this episode of the Growth Minded Marketing Podcast, Len joins hosts AnnieLaurie Walters and Steve Phipps to unpack how donor-advised funds (DAFs) work as a charitable giving vehicle, why donating appreciated assets — real estate, closely held businesses, investment portfolios — is often far more tax-efficient than writing a check, and what it really means to build a company that functions as a generosity engine.</p><p>Len’s take? “Friends don’t let friends give cash.” If you hold appreciated assets, you’re almost certainly leaving impact on the table. NCF, consistently ranked among the top 10 largest nonprofits in the U.S. and the largest Christian ministry in the country, has pioneered asset-based charitable giving since 1982. In 2025, NCF donors recommended grants to roughly 35,000 organizations and gave away over $3 billion.</p><p>The conversation goes deeper than financial strategy. Len challenges leaders to wrestle with three questions most CEOs quietly push aside: How much is enough? How much do you pass to your heirs in a way that actually helps them? And what do you do with the rest? He also introduces a reframe that lands hard for Christian business owners: many claim God owns their business, but far fewer have actually invited God in as a real shareholder. What would that look like in the books, the culture, the way employees are treated?</p><p>Whether you’re exploring strategic giving for the first time, sitting on appreciated assets you’ve never thought to leverage, or just making sure your business is building something worth leaving behind, this episode offers a practical, thought-provoking framework for turning success into lasting impact.</p><p>What You’ll Learn</p><ul><li>How donor-advised funds (DAFs) work and why they’re the best-kept secret in charitable giving</li><li>Why donating appreciated assets beats writing a check and what qualifies (real estate, closely held businesses, investment holdings, and more)</li><li>The three stewardship questions every leader should sit with: How much is enough? How much do you pass to loved ones? What do you do with the rest?</li><li>What it means to invite God into your business as a real shareholder, not just a sentiment</li><li>How a clear purpose helps attract and retain great employees in a competitive talent market</li><li>How to use your company as a generosity engine that creates impact beyond the bottom line<p></p></li></ul><p>Timestamps</p><ul><li>00:00 – Wayfind’s mission and the legacy question</li><li>04:21 – Meet Len Hardison & National Christian Foundation</li><li>07:12 – What is a donor-advised fund? The basics explained</li><li>09:22 – Giving appreciated assets instead of cash</li><li>12:19 – Len’s journey back to Memphis</li><li>15:50 – What makes NCF unique in the market</li><li>19:25 – Faith, stewardship, and the questions families wrestle with</li><li>23:54 – Leadership advice: building a generosity engine</li><li>28:30 – Post-interview key takeaways</li><li>33:09 – Next steps and closing<p></p></li></ul><p>About Len Hardison</p><p>Len Hardison serves as Executive Director of the Memphis office of National Christian Foundation (NCF), one of the largest Christian ministries in the United States. He works with families, business owners, and advisors to develop strategic, tax-efficient charitable giving plans that maximize generosity and long-term impact. With deep expertise in donor-advised funds, asset-based giving, and stewardship conversations, Len helps leaders align their resources with their values and build legacies that outlast them.</p><p>Connect with Len:<a href="https://ncfgiving.com/memphis"> </a><a href="https://www.ncfgiving.com/memphis">ncfgiving.com/memphis </a> | <a href="https://www.linkedin.com/in/len-hardison-14165b42/"> LinkedIn<br></a><br></p><p>Resources Mentioned</p><ul><li>National Christian Foundation (NCF): ncfgiving.com</li><li>Donor-Advised Funds (DAFs)</li><li>Asset-Based Giving Strategies</li><li>Values-Based Legacy Planning</li></ul><p>From Wayfind Marketing</p><ul><li><a href="https://wayfindmarketing.com/b2b-marketing-assessment/">Free B2B Marketing Assessment</a></li><li><a href="https://wayfindmarketing.com/ai-marketing-guide/">AI Marketing Guide</a></li><li><a href="https://wayfindmarketing.com/podcast/">Growth Minded Marketing Podcast Archive</a></li></ul><p>Connect with the Hosts on LinkedIn<br><a href="https://www.linkedin.com/in/stevetphipps/">Steve Phipps</a> | <a href="https://www.linkedin.com/in/annielauriewalters/"> AnnieLaurie Walters<br></a><br></p>
April 5, 2026
Ep. 23 - Stop Running Marketing Campaigns. Start Running a System.
Hosts Steve Phipps and AnnieLaurie Walters explain how to build a marketing system for compounding growth, moving beyond ineffective campaigns.
March 18, 2026
Ep. 22 - What's the Right Marketing Budget for Your B2B Company?
Wayfind Marketing CEO Steve Phipps guides B2B leaders through establishing a strategic marketing budget framework tied to growth goals, not just past spending.
25 total episodes available
Recent guests on Growth-Minded Marketing
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Steve Phipps
Guest
Mason Cosby
Guest
Carolyn Michael-Banks
Guest
Courtney Jones
Guest
Amy Bingham
Guest
Fancher Sargent
Guest
Douglas Skipworth
Guest
Jonathan Torres
Guest
Tyler Whitney
Guest
DAVID PERDUE
Guest
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Frequently asked questions
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- What is Growth-Minded Marketing?
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This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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