About Growth Signals — Lessons on Startup Marketing
What's a growth signal?
It's a sign to thrive and proliferate. For businesses, it's their reason to exist.
How's the growth signals podcast different?
It is a show to help startup founders and marketers get curious about scale. Here, we'll not talk about ideas but questions to ask yourself when struggling to grow.
This podcast is to help you think about marketing the right way.
We’ll cover strategies, learnings, and experiments that didn’t scale. Things that I learned the hard way during my time at Mettl, VWO, and Airmeet.
All that, in weekly 10-minute episodes on growth marketing.
In this episode, we’ll talk about brand stories and everything you need to build one.
By the end of this episode, you’ll:
Know the essentials of building a brand early on
Realize how top businesses curate their brand through storytelling
Learn about different story arcs to write your brand story
Music Credit:Too Cool by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4534-too-cool (https://incompetech.filmmusic.io/song/4534-too-cool)
License: https://filmmusic.io/standard-license (https://filmmusic.io/standard-license)
19 Jun 2021
How To Build a Culture of Experimentation at Work
In this episode, we’ll talk about how you can unlock growth through experimentation.
By the end of this episode, you’ll:
Understand ways to become an experimentation driven organization
Learn about which data you can refer to minimize the risk of failure
Know about the trade-offs you would need to make to prioritize better
Music credits: Too Cool by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4534-too-cool (https://incompetech.filmmusic.io/song/4534-too-cool)
License: https://filmmusic.io/standard-license (https://filmmusic.io/standard-license)
11 Jun 2021
How To Market Your Business On Social Media
In this episode, we’ll discuss where you should be building your communities and how.
By the end of this article, you’ll:
Know which social platforms are right for you and why
Learn how to get noticed by your audience
Understand how your competitors are engaging their communities
Start rationalizing your social media efforts.
Music Credits: Too Cool by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4534-too-cool (https://incompetech.filmmusic.io/song/4534-too-cool)
License: https://filmmusic.io/standard-license (https://filmmusic.io/standard-license)
4 Jun 2021
How To Ace Your Marketing Distribution Game
In this episode, we’ll cover everything you need to up your marketing distribution game. We’ll talk about how to connect with prospects and customers without any pressure.
By the end of this episode, you’ll be able to:
Know where your target audience hangs out
Learn about the things which influence your prospect’s decision making
Convert these insights into campaign ideas to connect with your audience
Music Credits: Too Cool by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4534-too-cool (https://incompetech.filmmusic.io/song/4534-too-cool)
License: https://filmmusic.io/standard-license (https://filmmusic.io/standard-license)
28 May 2021
How To Prioritize Your Marketing Initiatives With a Framework
This episode will discuss marketing mistakes that businesses make early on and fix them through a framework.
By the end of this episode, you’ll able to:
Identify what stops a sale from happening
Create a prioritization framework to make your marketing more impactful
Learn about the mistakes that marketers make and how to fix them
Music Credits: Too Cool by Kevin MacLeodLink: https://incompetech.filmmusic.io/song/4534-too-cool (https://incompetech.filmmusic.io/song/4534-too-cool)License: https://filmmusic.io/standard-license (https://filmmusic.io/standard-license)
21 May 2021
How To Manage and Outsource Your Marketing Efforts
In this episode, we’ll discuss ways to compound business growth through your marketing efforts.
We’ll cover how you can effectively manage and outsource a part of your marketing arm, especially if you have a small or no marketing unit.
Key Take-aways:
Understanding functions/activities which you can or can’t manage in-house
Hiring and building a remote marketing arm
Budgeting and measuring your external marketing efforts
Music Credits: Too Cool by Kevin MacLeodLink: https://incompetech.filmmusic.io/song/4534-too-cool (https://incompetech.filmmusic.io/song/4534-too-cool)License: https://filmmusic.io/standard-license (https://filmmusic.io/standard-license)
14 May 2021
How To Plan and Spend Your Marketing Budget
In this episode, we’ll talk about how businesses should think about their marketing budget and how to spend it judiciously.
By the end of this episode, you’ll:
Understand how to use data for optimizing your marketing spends
You’ll realize where your competitors are spending their budget
Would Know how to segment your marketing efforts for short and long term impact
Want to get featured in future episodes? Send your questions or opinion using a voice note: https://anchor.fm/growth-signals/message
Music Credits: Too Cool by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4534-too-cool (https://incompetech.filmmusic.io/song/4534-too-cool)
License: https://filmmusic.io/standard-license (https://filmmusic.io/standard-license)
Help to create this episode was provided by Sachin Vats and Deepesh Tomar.
7 May 2021
How to Create Your First Marketing Plan
In this episode, we’ll cover the critical components of a marketing plan and learn to deduce where you should be investing your time and efforts at the moment.
By the end of this episode, you’ll:
Realize what you need to build a marketing plan for your business
We’ll cover ways to shape your short and long term goals
And uncover mistakes that marketers make early on
Too Cool by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4534-too-cool (https://incompetech.filmmusic.io/song/4534-too-cool)
License: https://filmmusic.io/standard-license (https://filmmusic.io/standard-license)
Help to create this episode was provided by Sachin Vats and Deepesh Tomar.
30 Apr 2021
How To Hire Marketers For Startups
In this episode, we’ll cover how to hire your first marketer, ways to mitigate the risk of wrong hiring, and everything that goes into it.
We’ll address challenges like how to:
Source great marketing candidates organically
Set two-way expectations with your first marketer
Evaluate candidates for ownership and fitment
Music Credits: Too Cool by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4534-too-cool (https://incompetech.filmmusic.io/song/4534-too-cool)
License: https://filmmusic.io/standard-license (https://filmmusic.io/standard-license)
24 Apr 2021
How To Achieve Product Market Fit
It feels incredible to build new products or start a company, but it kind of sucks to have no audiences for it. Sure, we manage to get our friends pumped, family nervous, but let’s face it - an audience is what will make the business grow.
Now, an audience isn’t raised overnight; the hard reality is that sometimes it isn’t there at all. 50% of startups fail within their first years. In the starting days, businesses either fail to size the market or overestimates the magnitude of the problem they’re trying to solve, challenges that arise when you have a poor market fit.
In this episode, let’s discuss how you can be sure about the market you’re looking to venture into and what you need before going all in.
I will help you:
Identify who might be interested in your product or service.
Know which challenges your audience is looking to solve
Realize where your audience hangs out
Figure out ways to package your value proposition
Help to create the first episode of Growth Signal was provided by Sachin Vats and Deepesh Tomar.
This episode is dedicated to my friend Siddarth Goyal, who went away too soon. Miss you brother, always :)
Music Credits: Too Cool by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4534-too-cool (https://incompetech.filmmusic.io/song/4534-too-cool)
License: https://filmmusic.io/standard-license (https://filmmusic.io/standard-license)
20 Apr 2021
Welcome to Growth Signals with Utkarsh Rai
To help startup founders and marketers write their story of growth. Utkarsh Rai (https://www.linkedin.com/in/rutkarsh/), a marketer who has spent over 7 years scaling startups, is now coming up with curated learnings, ideas, and signals to help you scale your business on a shoestring budget.
He’ll cover core values, strategies, and all those experiments that didn’t scale but set a solid foundation for business leaders to succeed.
All that, in snackable 10-minute lessons on growth and startup marketing.
The first episode will hit your podcast directory on 24th April 2021, don't miss it.
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