Episode 6 | A Perspective on Driving Growth at Google with Oiza Sadiq
Join us on this episode as we learn Oiza's perspective on driving Google UK.
Oiza Sadiq is a Nigerian tech enthusiast currently working as a Growth Marketing Manager at Google UK.
She has a background in Computer Science & working experience spanning digital marketing, business development, product marketing, and most recently growth marketing.
She is passionate about individual and business growth in tech.
Oiza is motivated by results & impacts, exploring solutions to ambiguous & challenging problems.
In her spare time, you'll find Oiza in speaking & consulting engagement with young job seekers, students, and small businesses.
7 Apr 2023
Episode 5 | Leveraging Influencer Marketing to Grow Startups with Ellena Affah
On Growth Space Africa Episode 5; Leveraging Influencer Marketing to Grow Startups with Ellena Affah, we explore integrating influencers into marketing strategies to help drive growth.
Ellena Affah founded IMH AFRICA a data-driven influencer marketing agency for brands. With more than 5 years of experience working with influencers locally and abroad, she has assisted numerous clients in aligning their brands with the most suitable influencers and exceeding their marketing objectives.
29 Mar 2023
Episode 4 | Scaling a Fintech Startup in Africa with Olabinjo Adeniran
On Growth Space Africa Episode 4 with Olabinjo Adeniran, we take a deep dive into the secrets of turning a startup into a successful business in the ever-evolving fintech industry.
With over a decade of experience leading and managing marketing campaigns for African startups, Olabinjo co-founded and led growth at Future Africa, a venture capital fund that has invested $6 million in over 60 startups. As the author of "The Growth Handbook - Scaling Fintech in Nigeria," a compilation of lessons and advice from seasoned professionals in the industry, Olabinjo is ready to lead this conversation with us.
Listen as we explore the challenges and opportunities of scaling a fintech startup in Africa.
27 Feb 2023
Episode 3 | Organic Customer Acquisition for Startups in Africa with Orahachi Onubedo
Growth Space Africa episode 3 with Orahachi Onubedo discussing Organic Customer Acquisition for Startups in Africa.
Organic customer acquisition is crucial for startups in Africa. By focusing on quality, exceptional customer service, and a strong online presence, startups can attract customers without relying solely on paid advertising. This article explores effective strategies for achieving organic customer acquisition and establishing a trusted brand in Africa's markets.
Hachi is a Comms and Marketing consultant working with African startups to drive growth across acquisition and retention channels. He has worked with companies across different sectors including eCommerce, Fintech, B2B SaaS, HealthTech, and more.
His expertise is in helping startups launch and optimize organic acquisition/lead gen channels.
15 Feb 2023
Episode 2 | Growth Marketing for the creator economy in Africa with Milton Tutu
Milton Tutu is a digital and growth consultant that works with fast growing startups in the fintech & ecommerce space to scale their growth and build a highly functional growth funnel that moves the needle.
He currently is the growth and marketing manager of Selar.co @tryselar - an ecommerce platform for digital products creators with over 50,000 creators across Africa.
10 Feb 2023
Episode 1 | Growth Marketing Foundations in Africa with Charles Isidi
Charles Isidi is a growth marketer, brand storyteller, and marketing communications professional with 6 years of experience and a proven track record of finding innovative solutions to complex brand marketing problems, executing integrated marketing plans, and telling stories for brands in ways that elevate brand image, build trust, and reinforce reputation.
Listen to him share unique insights into growth marketing foundations within the African startup market. How we got here, where are now and where we are headed.
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