What is the most exciting aspect of a marketer's work? Turning a boring piece of content into a clickbait? OR Keeping pace with the changing algorithms? We know a marketer's life is not easy. It's an interesting mix of data, stories, failed experiments, as much as it is about the "Aha Moments" or the success of a viral piece of content.
We, at CustomFit.ai, wanted to hear the most interesting stories of transformations and growth from leading marketers across the world and that's how GrowthFit happened. GrowthFit is a series of podcasts where marketers share their interesting stories.
Business development touches many aspects of a company like sales, marketing and revenue generation. It’s all about identifying opportunities on how to pivot or open new lines of businesses. We discussed the various aspects of business development with Javier Ortiz, BD & Partnership consultant.
Highlights of the talk-
The growing potential of digitization and business development
Working with various businesses, teams and cultures
Must have qualities for a business development manager
Catch the full interview here- https://bit.ly/3wibrtm
18 Apr 2022
Creating a Distraction-free User Journey with CRO Experimentation and Prioritization
In CRO, prioritizing ideas for experimentation is as crucial as generating them. However, it’s not an easy process. But putting a structure to it can make the job easy.
Iqbal Ali from Turing Labs shared valuable insights about best practices in CRO on our #growthfit interview series.
Highlights of the talk-
Journey from designing and developing to CRO
Eliminating distraction on the website
The process of experimenting and idea generation
The concept of PIE for CRO
Read the full blog here-
https://bit.ly/3uRt2aC
18 Apr 2022
Prioritize Goals, Solve One Problem at a Time — a Mantra for Product Marketing
As a b2b marketer, are you often troubled by the high number of leads bouncing off your campaigns? It could be because of a weak lead nurturing strategy. In fact, it’s observed that many marketing plans don’t give as much importance to lead nurturing as they give to lead generation.
This is what happens when marketers have too many problems to solve at once. As a marketer, prioritizing these problems and picking up one at a time to solve is a great idea.
We had an insightful discussion with Rony Vexelman, VP of marketing at Optimove and we delved deep into many topics around website conversions, lead nurturing and more.
Highlight of the interview-
A mantra for SaaS marketing- solve one problem at a time
Prioritize lead nurturing as much as you prioritize lead generation
Create an engagement that makes your audience comfortable buying your product
Be available to your team members by managing time effectively
Read the full blog here- https://bit.ly/3vqh7zQ
Contact GrowthFit by CustomFit.ai
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of GrowthFit by CustomFit.ai?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
