The GrowthLoop Podcast is your go-to resource for strategies, insights, and stories to help you fuel sustainable growth for your business and personal career. Whether you're a startup looking to scale or an established company seeking new avenues for expansion, our mission is to provide you with actionable tips and inspiration to propel your growth journey forward. We will dive into the GrowthLoop framework and feature expert interviews, case studies, and actionable advice to help you unlock the full potential of organic growth.
Build It Now: AI, Value, and the Power of Showing Your Work
Send us a text In this special restart episode of The GrowthLoop Podcast, Corey Tomlinson and Tish Looper catch up after a short break between episode with a candid, unscripted conversation about innovation, AI, and the value of moving fast. Inspired by Liza Adams’ recent article on AI-driven content creation and "vibe coding," Corey and Tish unpack how the speed of execution has changed the game—from pitching ideas to building prototypes. They explore the shift from asking for permission to ...
16 May 2025
From Rejection to Redirection: Sam Lancashire on Mindset, Resilience, and Imperfect Action
Send us a text In this empowering episode of GrowthLoop, hosts Tish Looper and Corey Tomlinson and welcome Sam Lancashire—award-winning trainer, bestselling author, and Chief Everything Officer at Creating Lightbulb Moments—for a candid conversation about overcoming adversity and transforming your mindset. Sam shares her personal journey of launching a business, only to face a serious injury that forced her to rethink everything. Through it all, she embraced what she calls “rejection as redir...
5 Apr 2025
Building a Business That Lasts: Sustainable Growth in Cybersecurity
Send us a text In this episode of the GrowthLoop Podcast, Corey and Tish welcome Scott Kuffer, co-founder and COO of Nucleus Security, for an honest and energizing conversation about what it really takes to build a company designed to last. Scott shares the story of Nucleus’s accidental origin—how a solution born out of personal frustration became a fast-growing cybersecurity platform by popular demand. Scott explains why Nucleus has always rejected the “blitzscaling” mindset in favor of inte...
26 Feb 2025
Selling AI: Understanding the Four Key Buyer Personas
Send us a text Selling AI solutions and other innovative technologies isn’t just about showcasing a groundbreaking product—it’s about aligning with the right stakeholders and addressing their distinct motivations. In this episode of GrowthLoop, hosts Corey and Tish sit down with Harry Powell, SVP of Data & AI at Endava, to break down the four essential buyer personas influencing AI adoption: Business Executives – Focused on outcomes and ROIAnalysts – Driven by meaning and insightsEngineer...
24 Jan 2025
AI for Scalable Growth and Sustainable Success
Send us a textIn the Season 2 premiere of Growth Loop, hosts Corey and Tish dive into the transformative role of AI in driving business and career growth. Joined by guest Andy Nester, a seasoned marketing leader, the episode explores how AI and automation are reshaping traditional growth strategies. Andy shares insights from his two decades in B2B SaaS, emphasizing how tools like AI can enhance efficiency, streamline workflows, and unlock team creativity.Key discussion points include:The Grow...
20 Dec 2024
2024 GrowthLoop Year-End Recap
Send us a textIn this special year-end episode, co-hosts Corey Tomlinson and Tish Looper reflect on their inaugural year of the Growth Loop podcast. They revisit highlights from 2024, including valuable insights from guest contributors like Sandor Kovacs and Sarah Hartland, who discussed themes such as accountability, growth through failure, and humanizing business with AI-driven transformation.The duo also candidly share their personal growth, from overcoming fears to embracing new tools lik...
20 Nov 2024
Unlocking Leadership: Following Up with Sandor Kovacs
GrowthLoop hosts Corey and Tish explore accountability in leadership with Sandor Kovacs, discovering the power of owning outcomes and taking sole responsibility for professional and personal growth.
24 Oct 2024
Unlocking Leadership: Integrity, Accountability, and Growth with Sandor Kovacs
In this episode of Growth Loop, hosts Corey and Tish welcome back Sandor Kovacs, the founder of Run Rhino, to dive deeper into the topics of leadership, accountability, and integrity. Sandor shares insights from his 28 years of business experience, including a personal transformation where he realized he was not fully stepping into his potential as a leader. He discusses the importance of staying true to one’s values and commitments, revealing how his renewed focus on integrity led to the cre...
7 Oct 2024
Creating Customer Advocates and Your Addressable Market - Part 2
In this episode of Growth Loop, hosts Tish and Corey dive into the crucial second part of their discussion on the customer lifecycle, with a special focus on managing feature requests and fostering long-term customer advocacy. Tish shares her insights on why companies must carefully assess customer feature requests through the lens of strategic alignment, urgency, and feasibility. They explore how saying “no” to a customer can be just as important as saying “yes” in maintaining focus on corpo...
1 Oct 2024
Creating Customer Advocates and Your Addressable Market - Part 1
In this episode of The Growth Loop, Corey and Tish dive into the first of three pillars of the Growth Loop model: lifecycle management and the buyer's journey. They break down essential strategies for understanding the buyer's mindset, from shaping customer experiences to driving long-term loyalty and retention. Corey and Tish explore the key distinctions between the Total Addressable Market (TAM) and the Sellable Addressable Market (SAM), and discuss how identifying the right subset of custo...
15 Jul 2024
Exploring Generative AI and Its Impact on Demand Generation
The explosion in use of generative AI tools has had a tremendous effect on business operations across many disciplines. Marketing and go-to-market functions have arguably been touched the most.
In this episode of Growth Loop, Sarah Hartland (https://www.linkedin.com/in/sarahhartland/), Director of Demand Generation at Endor Labs (https://www.endorlabs.com/), joins the conversation. We cover a wide range of topics, including the distinction between demand generation vs. lead generation, how generative AI is changing the field, and some cautionary discussion about what AI is and isn't.
19 Jun 2024
Introduction to the GrowthLoop
GrowthLoop is your go-to resource for strategies, insights, and stories to help you fuel sustainable growth for your business and personal career. Whether you're a startup looking to scale or an established company seeking new avenues for expansion, our mission is to provide you with actionable tips and inspiration to propel your growth journey forward.
Show hosts Tish Looper and Corey Tomlinson share how they met, their experience working together, and introduce the concept of the GrowthLoop model.
19 Jun 2024
The Value of Executive Leadership Alignment and Coaching
It's an all-too-common scenario, a promising company hampered by disconnects and dysfunction between its leaders and even between employees and the C-suite. While seemingly insurmountable, the dysfunction is correctable, often leading to even greater levels of success when approached head-on.
Learn more about how dysfunction can hamper organizations, the value of executive leadership alignment, and how coaching can help narrow the gap between different groups within the company.
Special guest Sandor Kovacs, CEO and President of Run Rhino Inc (https://runrhino.com/).
19 Jun 2024
Building a Foundation of Success
Just like anything else worth the effort, building sustainable growth and success starts with creating a solid foundation. Creating such a foundation requires unfailingly paying attention to the little details, establishing clear goals, fostering team alignment, and embracing change.
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