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Growthnotes

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by inBeat Agency

5.0(1 reviews)
5 episodes
Updated Weekly
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Podcast Overview

Welcome to "Growthnotes" the premier podcast for marketing leaders driven to excel in the digital economy. Hosted by inBeat Agency, this series dives deep into D2C marketing, paid growth strategies and influencer marketing, uncovering the secrets behind successful digital advertising and e-commerce branding. Each episode features industry experts discussing actionable insights on enhancing brand visibility and accelerating revenue growth. Whether you're a CMO, VP of Marketing or e-commerce expert, "Growthnotes" offers valuable strategies to transform your online presence. Join us to explore innovative solutions in paid social advertising and consumer engagement.

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Publishing Since

8/15/2024

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Recent Episodes

Episode thumbnail for Demand Gen Through Creative Storytelling with Christelle Flahaux of fabric

December 5, 2024

Demand Gen Through Creative Storytelling with Christelle Flahaux of fabric

Christelle Flahaux, Chief Marketing Officer of fabric, shares her creative storytelling strategy to drive demand generation and brand differentiation through effective communication and content marketing.

Episode thumbnail for How Data Science Is Transforming Fashion Resale with Ankur Uttam of Poshmark

November 14, 2024

How Data Science Is Transforming Fashion Resale with Ankur Uttam of Poshmark

<p><a href="https://www.linkedin.com/in/ankuruttam/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Ankur Uttam</a><span style="background-color: transparent; color: rgb(51, 51, 51);">, VP, Data Science and Analytics at </span><a href="https://www.linkedin.com/company/poshmark/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Poshmark</a><span style="background-color: transparent; color: rgb(51, 51, 51);">, discusses how the company uses data to innovate new e-commerce experiences. He explains how live shopping features like “Posh Party LIVE” and “Share Shows” create interactive, community-centered experiences, allowing users to buy and sell through real-time auctions and shared closets. Poshmark also integrates AI to personalize experiences, tailoring notifications and communications to user habits to enhance satisfaction and streamline engagement.</span></p><p><br></p><p><strong style="background-color: transparent; color: rgb(55, 46, 69);">Key Takeaways:</strong></p><p><br></p><p><span style="background-color: transparent; color: rgb(51, 51, 51);">(02:24) Poshmark’s strategic focus is on live shopping.</span></p><p><span style="background-color: transparent; color: rgb(51, 51, 51);">(03:22) “Posh Party LIVE” fosters community-driven selling.</span></p><p><span style="background-color: transparent; color: rgb(51, 51, 51);">(04:09) Poshmark’s "Share Shows" enable collaborative selling.</span></p><p><span style="background-color: transparent; color: rgb(51, 51, 51);">(10:09) Poshmark’s “prioritized last touch” approach to channel attribution.</span></p><p><span style="background-color: transparent; color: rgb(51, 51, 51);">(12:00) Successful attribution models are validated by results that align with predicted outcomes.</span></p><p><span style="background-color: transparent; color: rgb(51, 51, 51);">(16:30) Cohort analysis shapes geo-specific marketing insights.</span></p><p><span style="background-color: transparent; color: rgb(51, 51, 51);">(24:33) AI supports user engagement through personalized recommendations.</span></p><p><span style="background-color: transparent; color: rgb(51, 51, 51);">(25:33) AI customizes the timing of notifications, tailoring communication to user habits.</span></p><p><span style="background-color: transparent; color: rgb(51, 51, 51);">(27:15) Strategic thinking and curiosity are vital skills that AI tools can’t replace.</span></p><p><br></p><p><br></p><p><strong style="background-color: transparent; color: rgb(55, 46, 69);">Resources Mentioned:</strong></p><p><br></p><p><a href="https://www.linkedin.com/in/ankuruttam/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Ankur Uttam</a> -</p><p>https://www.linkedin.com/in/ankuruttam/</p><p><br></p><p><a href="https://www.linkedin.com/company/poshmark/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Poshmark</a> -</p><p>https://www.linkedin.com/company/poshmark/</p><p><br></p><p><a href="https://blog.poshmark.com/your-guide-to-posh-party-live/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Posh Party LIVE</a> -</p><p>https://blog.poshmark.com/your-guide-to-posh-party-live/</p><p><br></p><p><a href="https://blog.poshmark.com/posh-party-live-how-do-i-shop-and-share/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Share Shows</a> -</p><p>https://blog.poshmark.com/posh-party-live-how-do-i-shop-and-share/</p><p><br></p><p><br></p><p><br></p><p><br></p><p><span style="background-color: transparent; color: rgb(55, 46, 69);">If you enjoyed our discussion, subscribe to growthnotes.news for our newsletter and future episodes.&nbsp;</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(55, 46, 69);">Looking for an agency to scale your brand? inBeat is trusted by the world's fastest-growing brands including Nestlé, 7-Eleven, Disney, YouTube, Square, New Balance and many more.&nbsp;</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(55, 46, 69);">Say hello at inBeat.Agency. </span></p><p><br></p><p><br></p><p><br></p><p><span style="background-color: transparent; color: rgb(55, 46, 69);">#influencermarketing #DTCmarketing #ecommerce #growth #advertising</span></p>

Episode thumbnail for How MANSCAPED Rewrote the D2C Playbook — Exclusive with Marcelo Kertész

September 27, 2024

How MANSCAPED Rewrote the D2C Playbook — Exclusive with Marcelo Kertész

<p><span style="background-color: transparent; color: rgb(55, 46, 69);">In this episode, </span><a href="https://www.linkedin.com/in/marcelo-kertesz-9a1b4a/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Marcelo Kertesz</a><span style="background-color: transparent; color: rgb(55, 46, 69);">, Chief Marketing Officer of </span><a href="https://www.linkedin.com/company/manscaped/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">MANSCAPED</a><span style="background-color: transparent; color: rgb(55, 46, 69);">, reveals how navigating the high-stakes world of political campaigns shaped his creative and marketing strategies. His strategic approach, which won six presidential campaigns, is now being used to transition MANSCAPED from a D2C-first company to an omnichannel powerhouse.</span></p><p><span style="background-color: transparent; color: rgb(55, 46, 69);">Marcelo discusses the key lessons he took from direct-to-consumer (D2C) marketing, particularly how it fast-tracks challenger brands like MANSCAPED to market. He shares the benefits and challenges of D2C, noting how it allows brands to scale quickly while exposing inefficiencies at higher growth levels. Marcelo explains how balancing performance marketing with long-term brand building is crucial to MANSCAPED’s continued success in digital and retail environments.</span></p><p><br></p><p><strong style="background-color: transparent; color: rgb(55, 46, 69);">Key Takeaways:</strong></p><p><br></p><p><span style="background-color: transparent; color: rgb(55, 46, 69);">(02:20) Marcelo’s background in Brazilian advertising and political campaigns.</span></p><p><span style="background-color: transparent; color: rgb(55, 46, 69);">(02:52) Transitioning to life in the U.S. and launching new brands.</span></p><p><span style="background-color: transparent; color: rgb(55, 46, 69);">(03:50) Joining MANSCAPED and Marcelo’s vision for the brand.</span></p><p><span style="background-color: transparent; color: rgb(55, 46, 69);">(06:03) The evolution from a D2C-first model to an omnichannel approach.</span></p><p><span style="background-color: transparent; color: rgb(55, 46, 69);">(09:30) The strengths of D2C.</span></p><p><span style="background-color: transparent; color: rgb(55, 46, 69);">(11:39) D2C and performance marketing vs. mass scale.</span></p><p><span style="background-color: transparent; color: rgb(55, 46, 69);">(16:22) Fast ROI with D2C vs. longer retail cycles.</span></p><p><span style="background-color: transparent; color: rgb(55, 46, 69);">(18:53) Advice on transitioning from D2C to omnichannel strategies.</span></p><p><span style="background-color: transparent; color: rgb(55, 46, 69);">(20:23) Leadership skills: clear, constant communication and openness to challenges.</span></p><p><span style="background-color: transparent; color: rgb(55, 46, 69);">(36:17) Black Friday and holiday season campaign planning.</span></p><p><br></p><p><br></p><p><strong style="background-color: transparent; color: rgb(55, 46, 69);">Resources Mentioned:</strong></p><p><br></p><p><a href="https://www.linkedin.com/in/marcelo-kertesz-9a1b4a/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Marcelo Kertesz</a> - https://www.linkedin.com/in/marcelo-kertesz-9a1b4a/</p><p><a href="https://www.linkedin.com/company/manscaped/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">MANSCAPED</a> | LinkedIn - https://www.linkedin.com/company/manscaped/</p><p><a href="https://www.manscaped.com/?srsltid=AfmBOoodzvuocYujbUgMsANa7d7yM5Cw8MhT8qidkCIJRaIOVzrTF_1X" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">MANSCAPED</a> | Website - https://www.manscaped.com/?srsltid=AfmBOoodzvuocYujbUgMsANa7d7yM5Cw8MhT8qidkCIJRaIOVzrTF_1X</p><p><br></p><p><br></p><p><br></p><p><br></p><p><span style="background-color: transparent; color: rgb(55, 46, 69);">If you enjoyed our discussion, subscribe to growthnotes.news for our newsletter and future episodes.&nbsp;</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(55, 46, 69);">Looking for an agency to scale your brand? inBeat is trusted by the world's fastest-growing brands including Nestlé, 7-Eleven, Disney, YouTube, Square, New Balance and many more.&nbsp;</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(55, 46, 69);">Say hello at inBeat.Agency. </span></p><p><br></p><p><br></p><p><br></p><p><span style="background-color: transparent; color: rgb(55, 46, 69);">#influencermarketing #DTCmarketing #ecommerce #growth #advertising</span></p>

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Frequently asked questions

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What is Growthnotes?

Welcome to "Growthnotes" the premier podcast for marketing leaders driven to excel in the digital economy.

Hosted by inBeat Agency, this series dives deep into D2C marketing, paid growth strategies and influencer marketing, uncovering the secrets behind successful digital advertising and e-commerce branding.

Each episode features industry experts discussing actionable insights on enhancing brand visibility and accelerating revenue growth. Whether you're a CMO, VP of Marketing or e-commerce expert, "Growthnotes" offers valuable strategies to transform your online presence.

Join us to explore innovative solutions in paid social advertising and consumer engagement.

How often does this podcast release new episodes?

This podcast updates weekly.

Where can I listen to this podcast?

This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Information about guest appearances is not available.

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