Welcome to "Growthnotes" the premier podcast for marketing leaders driven to excel in the digital economy.
Hosted by inBeat Agency, this series dives deep into D2C marketing, paid growth strategies and influencer marketing, uncovering the secrets behind successful digital advertising and e-commerce branding.
Each episode features industry experts discussing actionable insights on enhancing brand visibility and accelerating revenue growth. Whether you're a CMO, VP of Marketing or e-commerce expert, "Growthnotes" offers valuable strategies to transform your online presence.
Join us to explore innovative solutions in paid social advertising and consumer engagement.
Demand Gen Through Creative Storytelling with Christelle Flahaux of fabric
Christelle Flahaux, Chief Marketing Officer of fabric, shares her creative storytelling strategy to drive demand generation and brand differentiation through effective communication and content marketing.
14 Nov 2024
How Data Science Is Transforming Fashion Resale with Ankur Uttam of Poshmark
Ankur Uttam (https://www.linkedin.com/in/ankuruttam/), VP, Data Science and Analytics at Poshmark (https://www.linkedin.com/company/poshmark/), discusses how the company uses data to innovate new e-commerce experiences. He explains how live shopping features like “Posh Party LIVE” and “Share Shows” create interactive, community-centered experiences, allowing users to buy and sell through real-time auctions and shared closets. Poshmark also integrates AI to personalize experiences, tailoring notifications and communications to user habits to enhance satisfaction and streamline engagement.
Key Takeaways:
(02:24) Poshmark’s strategic focus is on live shopping.
(03:22) “Posh Party LIVE” fosters community-driven selling.
(04:09) Poshmark’s "Share Shows" enable collaborative selling.
(10:09) Poshmark’s “prioritized last touch” approach to channel attribution.
(12:00) Successful attribution models are validated by results that align with predicted outcomes.
(16:30) Cohort analysis shapes geo-specific marketing insights.
(24:33) AI supports user engagement through personalized recommendations.
(25:33) AI customizes the timing of notifications, tailoring communication to user habits.
(27:15) Strategic thinking and curiosity are vital skills that AI tools can’t replace.
Resources Mentioned:
Ankur Uttam (https://www.linkedin.com/in/ankuruttam/) -
https://www.linkedin.com/in/ankuruttam/
Poshmark (https://www.linkedin.com/company/poshmark/) -
https://www.linkedin.com/company/poshmark/
Posh Party LIVE (https://blog.poshmark.com/your-guide-to-posh-party-live/) -
https://blog.poshmark.com/your-guide-to-posh-party-live/
Share Shows (https://blog.poshmark.com/posh-party-live-how-do-i-shop-and-share/) -
https://blog.poshmark.com/posh-party-live-how-do-i-shop-and-share/
If you enjoyed our discussion, subscribe to growthnotes.news for our newsletter and future episodes.
Looking for an agency to scale your brand? inBeat is trusted by the world's fastest-growing brands including Nestlé, 7-Eleven, Disney, YouTube, Square, New Balance and many more.
Say hello at inBeat.Agency.
#influencermarketing #DTCmarketing #ecommerce #growth #advertising
27 Sept 2024
How MANSCAPED Rewrote the D2C Playbook — Exclusive with Marcelo Kertész
In this episode, Marcelo Kertesz (https://www.linkedin.com/in/marcelo-kertesz-9a1b4a/), Chief Marketing Officer of MANSCAPED (https://www.linkedin.com/company/manscaped/), reveals how navigating the high-stakes world of political campaigns shaped his creative and marketing strategies. His strategic approach, which won six presidential campaigns, is now being used to transition MANSCAPED from a D2C-first company to an omnichannel powerhouse.
Marcelo discusses the key lessons he took from direct-to-consumer (D2C) marketing, particularly how it fast-tracks challenger brands like MANSCAPED to market. He shares the benefits and challenges of D2C, noting how it allows brands to scale quickly while exposing inefficiencies at higher growth levels. Marcelo explains how balancing performance marketing with long-term brand building is crucial to MANSCAPED’s continued success in digital and retail environments.
Key Takeaways:
(02:20) Marcelo’s background in Brazilian advertising and political campaigns.
(02:52) Transitioning to life in the U.S. and launching new brands.
(03:50) Joining MANSCAPED and Marcelo’s vision for the brand.
(06:03) The evolution from a D2C-first model to an omnichannel approach.
(09:30) The strengths of D2C.
(11:39) D2C and performance marketing vs. mass scale.
(16:22) Fast ROI with D2C vs. longer retail cycles.
(18:53) Advice on transitioning from D2C to omnichannel strategies.
(20:23) Leadership skills: clear, constant communication and openness to challenges.
(36:17) Black Friday and holiday season campaign planning.
Resources Mentioned:
Marcelo Kertesz (https://www.linkedin.com/in/marcelo-kertesz-9a1b4a/) - https://www.linkedin.com/in/marcelo-kertesz-9a1b4a/
MANSCAPED (https://www.linkedin.com/company/manscaped/) | LinkedIn - https://www.linkedin.com/company/manscaped/
MANSCAPED (https://www.manscaped.com/?srsltid=AfmBOoodzvuocYujbUgMsANa7d7yM5Cw8MhT8qidkCIJRaIOVzrTF_1X) | Website - https://www.manscaped.com/?srsltid=AfmBOoodzvuocYujbUgMsANa7d7yM5Cw8MhT8qidkCIJRaIOVzrTF_1X
If you enjoyed our discussion, subscribe to growthnotes.news for our newsletter and future episodes.
Looking for an agency to scale your brand? inBeat is trusted by the world's fastest-growing brands including Nestlé, 7-Eleven, Disney, YouTube, Square, New Balance and many more.
Say hello at inBeat.Agency.
#influencermarketing #DTCmarketing #ecommerce #growth #advertising
5 Sept 2024
Harnessing the Power of Community To Drive Business Results with Jane Stecyk
In this episode, Jane Stecyk (https://www.linkedin.com/in/janestecyk/), VP of Lifecycle Marketing at Mighty Networks (https://www.linkedin.com/company/mightynetworks/), reveals why communities are the ultimate business game-changer. Jane explains how the right community not only connects people but also drives unstoppable growth. She shares her insights into the mechanics of building successful communities, highlighting their power to generate recurring revenue and foster deep member engagement.
Key Takeaways:
(02:01) Communities provide stability and connection during chaotic times.
(02:51) Word-of-mouth drives community success.
(04:26) Nurture a community, and it becomes your most loyal customer base.
(07:53) Move from hero to host: facilitate, don’t dictate, in a thriving community.
(12:55) Communities give customers a reason to engage before they buy.
(16:40) Focus on transitions. People join communities to navigate change.
(20:22) Paid communities thrive because people value what they invest in.
(40:14) Don’t just build a community; promise members their best year ever.
(41:09) Leverage your community to drive customer acquisition and retention.
Resources Mentioned:
Jane Stecyk (https://www.linkedin.com/in/janestecyk/) - https://www.linkedin.com/in/janestecyk/
People Magic Profit (https://www.mightynetworks.com/peoplemagic) - https://www.mightynetworks.com/peoplemagic
Mighty Networks (https://www.mightynetworks.com) - https://www.mightynetworks.com
ConvertKit (https://convertkit.com/) - https://convertkit.com/
Facebook Ads Library (https://www.facebook.com/ads/library/) - https://www.facebook.com/ads/library/
If you enjoyed our discussion, subscribe to growthnotes.news for our newsletter and future episodes.
Looking for an agency to scale your brand? inBeat is trusted by the world's fastest-growing brands, including Nestlé, 7-Eleven, Disney, YouTube, Square, New Balance and many more.
Say hello at inBeat.Agency.
#influencermarketing #DTCmarketing #ecommerce #growth #advertising
15 Aug 2024
Transform Your Marketing Strategies To Fit New Cultures. Instantly. with Brian Crandall of Hurom America
On today’s episode, we welcome Brian Crandall (https://www.linkedin.com/in/brianacrandall/), Director of Marketing of Hurom America (https://www.linkedin.com/company/huromamerica/).
Brian highlights the cultural and marketing contrasts between Korea and North America, drawing from his extensive experience living in Korea. He sheds light on the unique consumer behaviors, media consumption patterns and the evolution of digital services that set Korea apart.
Key Takeaways:
(01:35) Koreans excel at reading social cues, unlike the more expressive Americans.
(04:10) Offline shopping thrives in Korea, with department stores offering exceptional service.
(06:34) Live shopping is popular in Asia but hasn’t caught on in North America.
(07:51) Exposure to diverse cultures shifts perspectives on marketing and consumer behavior.
(12:04) Korean media consumption includes traditional TV and advanced mobile usage.
(15:05) Korea’s unique digital landscape features platforms like Naver and Kakao.
(18:12) Korean brands, especially in the beauty and automotive sectors, are gaining global recognition.
Resources Mentioned:
Brian Crandall LinkedIn: https://www.linkedin.com/in/brianacrandall/
Hurom America | LinkedIn: https://www.linkedin.com/company/huromamerica/
Hurom America | Website (https://www.hurom.com/): https://www.hurom.com/
If you enjoyed our discussion, subscribe to growthnotes.news for our newsletter and future episodes.
Looking for an agency to scale your brand? inBeat is trusted by the world’s fastest-growing brands, including Nestlé, 7-Eleven, Disney, YouTube, Square, New Balance and many more.
Say hello at inBeat.Agency.
#influencermarketing #DTCmarketing #ecommerce #growth #advertising
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