GTM by the Numbers
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Podcast Overview
<p>Dive into the world of Go-To-Market (GTM) strategies with "GTM by the Numbers," where we decode the metrics that make markets move and revenues rise. Each episode, join us as we uncover the most effective tactics and strategies that top GTM leaders are using to shape the future of sales, marketing, and customer success. From detailed discussions with industry experts to tactical insights that you can implement today, this podcast is your essential guide to mastering the numbers that drive revenue success. This is brought to you by the Benchmarkit.ai podcast network.</p>
Language
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Publishing Since
6/12/2025
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Recent Episodes
January 13, 2026
Ep 12: AI in GTM: What Works, What Doesn’t, and How to Win in 2026
In this special two-guest episode of GTM by the Numbers, host Brandon Redlinger sits down with David Knight, Co-Founder and CEO of Avarra, and Neil Weitzman, Fractional CRO, GTM advisor and Founder of PORCH, for a nuanced and tactical discussion on the role of AI in go-to-market execution. Together, they unpack the often-overlooked challenges of AI adoption, from the misuse of AI-generated outbound to the strategic need to scale a company’s unique “play.” Drawing on their deep experience in both enterprise and startup environments, David and Neil offer fresh takes on what’s actually working, why so many teams are missing the mark, and how to bridge the gap between AI tools and real GTM outcomes. What you'll hear in this episode: – Why adding AI to a broken play only scales failure – How great coaching is being redefined through AI avatars – Why late-stage losses are the most expensive metric you're ignoring – The myth of AI-generated productivity without process redesign – What good AI-human collaboration looks like in real-world GTM teams – How leaders should think about ROI from AI initiatives (and what not to do) – Why internal willingness to change is the real AI unlock If you're tired of the hype and ready for a grounded conversation on AI’s real role in GTM, this episode is your roadmap. Connect with David Knight on LinkedIn at https://www.linkedin.com/in/davidrknight/ Learn more about Avarra at https://www.avarra.ai/ Connect with Neil Weitzman on LinkedIn at https://www.linkedin.com/in/neilweitzman/. Learn more about Weitzman GTM at https://weitzmangtm.com/ Connect with Brandon Redlinger on LinkedIn at https://www.linkedin.com/in/brandonredlinger/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
November 4, 2025
Ep 11: The New Rules of Pricing, Packaging and Monetizing in the Age of AI with Marcos Rivera
In this episode of GTM By the Numbers, host Brandon Redlinger sits down with Marcos Rivera, Founder of Pricing I/O and author of Street Pricing, to unpack the radically shifting world of SaaS and AI pricing models. Marcos has helped hundreds of tech companies—from startups to scaled platforms—navigate monetization strategy, and in this conversation, he shares practical insights on how to stay profitable in the new AI economy. Marcos breaks down why SaaS pricing playbooks no longer work for AI-native products, and why leaders must rethink how they measure value, define margins, and build customer trust. He introduces new frameworks like BAM (Base, Allowance, Meter) and REAL (Revenue, Expense, Avoidance, and Lift), and outlines exactly how to price and package AI tools in ways that drive real adoption and protect long-term revenue. What you’ll hear in this episode:The biggest mistakes leaders make when monetizing AIWhy “wishful ARR” is screwing up GTM forecastingHow to structure hybrid pricing models using BAMWhy value attribution is a team sport (not just marketing’s job)The new risk-adjusted ROI mindset investors are demandingWhen to underscore, upgrade, or unlock your AI productWhat most people misunderstand about usage-based pricingWhy lazy SaaS is dead—and how AI is forcing teams to up their gameIf you're navigating GTM strategy in an AI-influenced world, this episode is essential listening. Connect with Marcos on LinkedIn at linkedin.com/in/marcoslrivera/ Connect with Brandon on LinkedIn at linkedin.com/in/brandonredlinger See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
October 21, 2025
Ep 10: The State of AI in Go-To-Market: What’s Working, What’s Not & What To Do About It with Kristina McMillan
In this episode of GTM by the Numbers, host Brandon Redlinger sits down with Kristina McMillan, EIR at Scale Venture Partners and former VP of Research at TOPO and Gartner. Kristina is a pioneer in go-to-market benchmarks and an early voice in how AI is reshaping the GTM landscape. They dig into brand-new research from Scale Ventures and Benchmarkit.ai on the state of AI in GTM, breaking down what's actually working, which functions are seeing the biggest gains, and why so many AI initiatives fall flat. You’ll learn:Why marketing and sales development are leading in AI adoption, and why CS lags behindHow great teams move from “level 1” AI use cases to strategic quality gainsWhy the smartest teams are hiring go-to-market engineers right nowHow to measure real AI impact: new benchmarks for ARR per GTM dollar and per employeeThe big mistake AI-native companies are making in sales Plus, Kristina shares what separates good GTM leaders from great ones, how teams are rethinking enablement and change management, and where she sees AI going next. If you're a CMO, CRO, or RevOps leader thinking about how to stay competitive in the AI era, this episode is for you. Connect with Kristina on LinkedIn at linkedin.com/in/kristinamcmillan Connect with Brandon on LinkedIn at linkedin.com/in/brandonredlinger See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
12 total episodes available
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Frequently asked questions
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- What is GTM by the Numbers?
<p>Dive into the world of Go-To-Market (GTM) strategies with "GTM by the Numbers," where we decode the metrics that make markets move and revenues rise. Each episode, join us as we uncover the most effective tactics and strategies that top GTM leaders are using to shape the future of sales, marketing, and customer success. From detailed discussions with industry experts to tactical insights that you can implement today, this podcast is your essential guide to mastering the numbers that drive revenue success. This is brought to you by the Benchmarkit.ai podcast network.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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