Telling the truth about GTM, outbound & B2B sales
GTM Coalition
Claim This Podcastby Joe Petruzzi & Kellen Casebeer
7 episodes
Updated Daily
Accepts GuestsHas Sponsors
7
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality14
Social0
YouTube0
Engagement0
Podcast Overview
Telling the truth about GTM, outbound & B2B sales
Language
🇺🇲
Publishing Since
4/26/2025
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7
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality14
Social0
YouTube0
Engagement0
5
Excellent Areas
2
Good Performance
12
Growth Opportunities
excellent
Episode Length
30 minutes
Performing excellently!
good
Publishing Consistency
Every 12 days
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Recent Episodes
July 21, 2025
The New Arms Race, Spam Filters, and Higher Standards for Cold Emails
<p><strong>Takeaways</strong></p><ul><li>SmartLead has evolved significantly in three years, focusing on cold email strategies.</li><li>The importance of copywriting has increased in cold email outreach.</li><li>Agencies have been key clients for SmartLead, but internal sales teams are now adopting it.</li><li>Cold email strategies are shifting towards more personalized and variable content.</li><li>Operational efficiency in email outreach can significantly reduce costs per lead.</li><li>AI tools are changing the landscape of email categorization and outreach.</li><li>The future of sales will focus more on insights and less on technicalities.</li><li>SmartLead is developing features to automate and streamline email workflows.</li><li>The integration of AI in sales processes is becoming more accepted.</li><li>Sales teams need to adapt their strategies to remain effective in a changing environment.</li></ul><p><br><strong>Chapters</strong><br>00:00 Introduction to Smarly and Cold Email Evolution<br>02:21 The Journey of SmartLead: From Product to Business<br>05:20 Shifts in Outreach Strategy and Performance<br>12:27 The Importance of Copy in Cold Emailing<br>17:11 The Future of Cold Calling and Email Strategies<br>18:38 The Evolving Landscape of Cold Calling and Lead Generation<br>20:47 AI Tools and Email Deliverability Challenges<br>23:49 Skepticism Towards AI in Sales Workflows<br>25:28 The Inefficiencies of Traditional Cold Email Workflows<br>28:52 Future Innovations in SmartLead and Sales Technology</p><p>Want to know where you stand? Book a Free GTM Audit with Kellen and I and let's see where the fire is burning in your outbound motion<br>https://tally.so/r/n0AgqB</p>
July 21, 2025
140 Demos/Month with 2 BDRs ft. Henry Bell
<p><strong>Takeaways</strong></p><ul><li>Starbridge booked 140 meetings in one month through cold emailing.</li><li>Deliverability is crucial for successful email outreach.</li><li>Understanding intent signals helps in targeting the right prospects.</li><li>Using lead magnets can increase positive replies and conversions.</li><li>The BDR workflow should be optimized for efficiency and effectiveness.</li><li>Cold outreach strategies are evolving towards providing value first.</li><li>Scaling efforts should focus on unlocking the full total addressable market (TAM).</li><li>Investing in better data can improve conversion rates significantly.</li><li>Automation tools can streamline the outreach process.</li><li>Engaging with customers provides valuable insights for refining strategies.</li></ul><p><br><strong>Chapters</strong><br>00:00 Introduction to Starbridge's Success<br>02:44 The Journey to Effective Cold Emailing<br>05:58 Understanding Intent Signals for Targeting<br>08:51 Optimizing the BDR Workflow<br>11:49 The Shift in Cold Outreach Strategies<br>14:55 Scaling and Future Growth Strategies<br>17:54 Tech Stack for Growth and Automation<br>20:58 Final Thoughts and Key Takeaways</p><p><br>Want to know where you stand? Book a Free GTM Audit with Kellen and I and let's see where the fire is burning in your outbound motion<br>https://tally.so/r/n0AgqB</p>
June 30, 2025
From PDFs to Pipeline, AI Voice Agents & Talking to Computers
Brannon Santos discusses how AI voice agents streamline market research and enhance content engagement, ultimately reducing friction in the sales process; this is an interview episode.
7 total episodes available
Recent guests on GTM Coalition
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Brannon Santos
Guest
Harry Sims
Guest
Joey Gilkey
Guest
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Frequently asked questions
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- What is GTM Coalition?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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