GTM Innovators
Claim This Podcastby with Mike Weir
Podcast Overview
<p>As a former CRO and marketer who spent time at G2, LinkedIn, & CDW, Mike Weir has always been passionate about Marketing & Sales alignment. With so many advancements in technology, he wants to determine: how can B2B organizations finally create a unified GTM? What challenges need to be overcome to close the gaps that still exist? On GTM Innovators, Mike will be sitting down with leading B2B revenue & marketing executives and experts to answer these questions, cutting through to reveal real solutions businesses can apply.<br><br>Interested in being a GTM Innovators guest? Reach out to press@g2.com to get in touch.</p>
Language
🇺🇲
Publishing Since
3/7/2023
1 verified contact email on file for GTM Innovators
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Recent Episodes
December 19, 2023
Prioritizing Trust & Clarity for Better Alignment with Amber Armstrong
Sales and Marketing misalignment can lead to confusion, wasted effort, and missed chances to make a significant impact. On this episode of GTM Innovators, Amber Armstrong, SVP and CMO of Salesforce Sales Cloud, joins Mike Weir to discuss the strategies and tactics that make shared sales and marketing priorities a reality and the three key ways her team works toward effective alignment.G2 Blog RecapCheck out these resources from Amber:🔗 Read about Salesforce’s acquisition of Spiff🔗 Connect wit...
December 4, 2023
Increasing Productivity Across Sales & Marketing Teams with Ryan Longfield
What does it take to improve sales performance and maximize results? According to GTM Innovators guest, Gong Chief Innovation Officer Ryan Longfield, technology is not the whole answer, but it’s a key part of driving the marketing & sales team’s productivity. Tune in to learn how innovative tech can simplify processes and give sellers and marketers time to focus on what truly matters: building relationships & making sales happen. G2 Blog Recap🔗 Connect with Ryan on LinkedInConnec...
November 1, 2023
Tips on Effective Contextual Marketing Strategies with Michael Brenner
In the latest episode of GTM Innovators, CEO & Founder of the Marketing Insider Group, Michael Brenner, sat down with Mike Weir to discuss methods for breaking through conventional B2B marketing by emphasizing the power of contextual content, audience-centric messaging, and the need for a human touch in marketing.G2 Blog RecapCheck out these resources from Michael:🔗 Subscribe to Michael’s Content for Growth Newsletter🔗 https://marketinginsidergroup.com/ 🔗 Connect with Michael on LinkedInC...
14 total episodes available
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Frequently asked questions
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- What is GTM Innovators?
<p>As a former CRO and marketer who spent time at G2, LinkedIn, & CDW, Mike Weir has always been passionate about Marketing & Sales alignment. With so many advancements in technology, he wants to determine: how can B2B organizations finally create a unified GTM? What challenges need to be overcome to close the gaps that still exist? On GTM Innovators, Mike will be sitting down with leading B2B revenue & marketing executives and experts to answer these questions, cutting through to reveal real solutions businesses can apply.<br><br>Interested in being a GTM Innovators guest? Reach out to press@g2.com to get in touch.</p> - How often does this podcast release new episodes?
This podcast updates inactive.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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