GTM Innovators: Why AI Is Making Average Marketing Easier and Great Marketing Rarer
Joey Lai, B2B Marketing Director at Mastercard, discusses with Kyle James how AI tools impact marketing, eroding critical thinking and originality while accelerating output, in this interview.
27 Oct 2025
GTM Innovators: The GEO Playbook - How Partner Marketing Fuels AI Discoverability with Michael Cole
Michael Cole, SVP of Marketing at Everflow, discusses Generative Engine Optimization and how brands adapt to AI-powered ecosystems by building relationships and creating human-led content, in an interview with Kyle James.
11 Aug 2025
Building GTM Trust Through Analyst Relations with Chris Manfredi
Host Kyle James interviews Chris Manfredi, Global Director of Analyst Relations at Sprout Social, about building go-to-market trust through strategic analyst relations.
21 Jul 2025
Texting with Intent - Phil Portman on Smarter SMS for Modern GTM Teams
Phil Portman, CEO of Textdrip, discusses the evolution of SMS into an intent-based automation channel for go-to-market teams, highlighting AI integration and deliverability in this interview.
2 Jun 2025
GTM Innovators: Creating Demand Through Community - A GTM Chat with Mark Kilens
Mark Kilens, VP of Marketing at EasyLlama, discusses building go-to-market strategies rooted in community, education, and trust to foster authentic engagement and create demand through human connection in this interview.
4 May 2025
GTM Innovators: Vetting the Future with John Baldino: Trust, AI, and the Human Touch
In this episode of GTM Innovators, host Kyle James sits down with John Baldino, President of Humareso and co-host of the But First Coffee Podcast, for a candid conversation on the future of AI in the workplace. This discussion explores how organizations must balance innovation with responsibility when adopting AI technologies. John shares his insights on building trust, maintaining ethical standards, and preserving the human element as AI continues to reshape the way we work. From recruitment to performance management, this episode offers practical advice for leaders navigating the rapidly evolving landscape of technology and talent.
28 Apr 2025
GTM Innovators: Reimagining BPO with AI - Innovation and Insights from OneSource CSO Scott Newman
In this episode of GTM Innovators, we sit down with Scott Newman, Chief Strategy Officer at OneSource, to explore how AI is fundamentally transforming the BPO industry. Scott shares how OneSource is leveraging its platform, CalibrAIte, to move beyond traditional contact center operations—empowering frontline agents, automating coaching and QA processes, and generating the structured data companies need to truly adopt AI. From real-time feedback loops to global scalability, Scott offers actionable insights and hard-won lessons on what it really takes to innovate in one of the most human-centric corners of the business world.
14 Apr 2025
GTM Innovators: AI, Babelfish & the Future of Translation: A GTM Deep Dive with Sara Rosso
In this episode of GTM Innovators, host Kyle James sits down with Sara Rosso, Senior Director of Product Marketing at Smartcat, for a wide-ranging conversation on the evolving role of AI in global go-to-market strategies. From her roots in engineering to her marketing leadership across companies like HubSpot, Automattic, and now Smartcat, Sara shares how AI is transforming content localization, translation workflows, and the very nature of cross-border collaboration. Tune in as we explore why AI might just be the new Babelfish—and what that means for product marketers, enterprise teams, and the future of global communication.
7 Apr 2025
GTM Innovators: AI + Competitive Intelligence - A Smarter Way to Compete, with Jon White from Crayon
In this episode of GTM Innovators, host Kyle James sits down with Jon White, SVP of Product at Crayon, to explore how AI is reshaping the world of competitive intelligence. Jon shares how Crayon is helping go-to-market teams move beyond manual research and outdated battle cards by harnessing AI to surface real-time insights, identify emerging competitors, and enable sales teams with smarter, more strategic content. From parsing call transcripts to tracking digital footprints, Jon walks us through the evolving tech stack for modern competitive enablement—and what’s coming next. Whether you're in sales, product, or marketing, this is a conversation you won’t want to miss.
31 Mar 2025
GTM Innovators: Why Thought Leaders Win - Finn Thormeier on Content, Clarity, and Controversy
In this episode of GTM Innovators, Kyle James chats with Finn Thormeier, founder of Project 33, about how B2B founders and execs can unlock growth by building authentic, strategic personal brands. Finn breaks down what separates real thought leaders from content noise, how to turn subject-matter expertise into consistent demand, and why controversial takes (when done right) drive results. If you're leading a GTM motion and want your voice to cut through, this episode is your playbook.
24 Mar 2025
GTM Innovators: Rethinking B2B Partnerships: Jenn Steele’s Approach to Modern GTM
In this episode of GTM Innovators, we sit down with Jenn Steele, founder and CEO of SoundGTM, to explore how B2B partnerships are evolving as a powerful growth strategy. Jenn shares her journey from IT leadership to marketing powerhouse—spanning roles at HubSpot, Amazon, and beyond—and why she believes traditional partner marketing is broken. We dive deep into the challenges of scaling B2B partnerships, the role of AI in optimizing demand generation, and how companies can leverage their ecosystems for smarter growth. Whether you’re a GTM leader, startup founder, or marketing strategist, this conversation is packed with insights on modernizing your partnership approach and driving real revenue impact.
10 Mar 2025
Ditching Buyer Personas - Mastering Hyper-Personalization in Modern GTM
In this episode of “Ditching Buyer Personas: Mastering Hyper-Personalization in Modern GTM,” host Kyle James sits down with serial entrepreneur and content aficionado Nick Zeckets the CEO at Air Traffic Control to explore the evolving landscape of AI-driven marketing.
From delivering the right content at precisely the right time to automating relevance at scale, Nick shares why traditional buyer personas are losing their power—and how organizations can embrace hyper-personalization for more meaningful engagement.
Tune in for a deep dive on leveraging real-time data, refining your content strategy, and empowering teams across sales, marketing, and customer success to create truly individualized experiences.
3 Mar 2025
GTM Innovators: Unlocking GTM Success - AI, Behavioral Science & Demand Gen with Sheri Otto
In this episode of GTM Innovators, host Kyle James sits down with Sheri Otto, founder and CEO of Growth Lane Strategies, to explore the evolving role of AI, behavioral science, and demand generation in modern go-to-market (GTM) strategies.
As businesses struggle to connect content to revenue, Sheri shares her expert insights on how AI can go beyond just content creation to drive real engagement, improve segmentation, and optimize the customer journey.
From identifying high-intent buyers to leveraging AI for strategic decision-making, this conversation is packed with actionable takeaways for marketers, sales teams, and product leaders looking to elevate their GTM motions.
Tune in to discover how AI is reshaping demand generation and why the best-performing companies are embracing it as a strategic growth partner—not just an automation tool.
24 Feb 2025
GTM Innovators: Building Smarter with AI - Tim Macchi on Automation, Research & Product Strategy
In this episode of GTM Innovators, we sit down with Tim Macchi, Growth Product Manager at TeamGantt, to explore how AI is reshaping the way we build and optimize products.
From using AI agents for QA testing to accelerating market research and streamlining product analytics, Tim shares his hands-on experience with automation and AI-powered workflows. We dive into how product managers can leverage AI to work smarter, reduce inefficiencies, and unlock new growth opportunities.
Whether you're a product leader, marketer, or innovator looking to stay ahead of the AI revolution, this conversation is packed with insights you won’t want to miss!
16 Feb 2025
GTM Innovators: The Future of Demand Gen - AI, Data, and Personalization with Prashant Kaw
Demand generation is undergoing a major transformation, and AI is at the center of it all.
In this episode of GTM Innovators, host Kyle James sits down with Prashant Kaw to explore how AI is reshaping demand gen workflows, disrupting traditional attribution models, and redefining go-to-market strategies. From hyper-personalization to the rise of dark social, we dive deep into the biggest challenges and opportunities for marketers in an AI-driven world.
Tune in for insights that will help you stay ahead in the evolving landscape of B2B marketing.
9 Feb 2025
AIQL, Bespoke Data, and the Future of Sales - A Conversation with John Marcus III
In this episode of the GTM Innovators Podcast, host Kyle James sits down with John Marcus III, founder of Fractional Ventures, to explore the cutting-edge intersection of AI and sales. John introduces the transformative concept of AI Qualified Leads (AIQL), dives into the power of bespoke data for uncovering non-obvious customer insights, and shares why context is the cornerstone of successful AI implementations. Packed with actionable advice and forward-thinking perspectives, this conversation is a must-listen for anyone looking to elevate their sales strategy and embrace the future of go-to-market innovation.
3 Feb 2025
GTM Innovators: AI in Customer Success – Insights from Mike Redbord
In this episode of GTM Innovators, I sit down with Mike Redbord to explore how AI is transforming customer success and support. From leveraging automation to streamline operations to the evolving role of CS professionals, Mike shares insights on balancing technology and human connection in modern B2B SaaS.
15 Jan 2025
GTM Innovators Introduction
Hosted by Kyle James, this podcast dives deep into the world of B2B SaaS, featuring conversations with experts in go-to-market strategies. With over 15 years of experience across customer success, sales, marketing, and more, Kyle brings a wealth of knowledge and a passion for storytelling to every episode.
In Season 1, we tackle five key questions shaping the future of B2B SaaS:
How are AI and automation transforming teams?
What’s the impact of AI-powered personalization on the customer journey?
How are companies leveraging big data to enhance decision-making and experiences?
What roles do integrations and cloud platforms play in scalability?
How critical is omnichannel communication for retention and CX?
Each week, we’ll learn from innovators who share their successes, challenges, and lessons learned. Tune in, share, and join us as we explore the strategies driving B2B SaaS forward!
Who has been a guest on GTM Innovators
Names identified in recent episode analyses. Showing up to five guests.
Joey Lai
Michael Cole
Chris Manfredi
Phil Portman
Mark Kilens
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
78,143
Score snapshot 15 Sept 2025
Podcast Authority Score: 44 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
57
Social presence
0
YouTube
76
Engagement
0
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