GTM Roulette is a fun and informative podcast for marketing, sales, and customer success leaders to learn about the latest trends across the top go-to-market channels. Each episode, the host, Kris Rudeegraap, the Co-CEO of Sendoso "spins the wheel" to pick a random go-to-market channel and then discuss thought provoking channel performance insights and future predictions with the guests.
Scott Nedwick and Steve Sanchez Discuss the Role of [Redacted] in a Holistic Sales and Marketing Strategy
In this episode of the GTM Roulette podcast, Kris Rudeegraap is joined by Scott Nedwick and Steve Sanchez, both seasoned experts in customer success, for an engaging conversation on an unexpected topic. Tune in to hear them share valuable insights on how to cut through the noise, strike the right balance in marketing outreach, and leverage data to create more personalized, effective campaigns. They dive into the challenges of attribution, the power of AI, and examples of what makes certain ma...
22 Oct 2024
Mario Martinez Jr. and Ronen Pessar Share Hot Takes on [Redacted] in B2B Marketing Strategy
In this GTM Roulette episode, Kris Rudeegraap is joined by Mario Martinez Jr. and Ronen Pessar as they dive into an unexpected topic transforming B2B strategy. They discuss the rise of influencers, impact of AI, and share tips on staying ahead in this evolving space. Tune in to hear their insights and predictions on why this channel is becoming essential for building relationships and engagement.
17 Oct 2024
Oscar Torres and Sara Richter Chat the Power of [Redacted] in B2B
In this episode of the GTM Roulette podcast, host Kris Rudeegraap, co-founder and CEO of Sendoso, is joined by Oscar Torres from Desosystems and Sarah Richter from Amarsys for an insightful discussion on innovative strategies for breaking through the noise in B2B marketing. They delve into the importance of data in creating personalized, high-impact campaigns, how AI is changing the game, and the role of automation in streamlining efforts. The guests also tackle common misconceptions and...
20 Sept 2024
Keri Brooke and Wendy White Discuss [Redacted] in B2B Marketing
In this episode of the GTM Roulette podcast, Sendoso’s Co-CEO Kris Rudeegraap sits down with CMOs Keri Brooke and Wendy White to explore how an underutilized channel is reshaping B2B marketing.
2 Jul 2024
Pradeepa Kolli and Martin Garvey on the Role of [Redacted] in Sales and Marketing
Join Kris Rudeegraap, CEO and Co-Founder of Sendoso, as he spins the wheel and dives into a surprise topic with his guests on this episode of the GTM Roulette Podcast.
Featuring Pradeepa Kolli from Edeco Group and Martin Garvey from Gong, this engaging conversation will explore an unexpected yet crucial aspect of sales and marketing. As they share their insights and experiences, listeners will uncover valuable strategies, challenges, and trends that can transform their approach to go-to-market tactics.
Tune in to discover what topic the wheel lands on and gain fresh perspectives from industry experts!
31 May 2024
Sid Mistry and Andy Mowat Chat [Redacted] Marketing
In this episode of the GTM Roulette Podcast, host Kris Rudeegraap (Co-CEO at Sendoso) explores a dynamic and timely topic chosen at random, putting our expert guests on the spot.
Guests Sid Midstry (VP of Demand Marketing at Illumio) and Andy Mowat (VP of GTM Ops at Carta) spin the wheel and dive deep into a particular channel that’s top of mind for every marker.
From building a beloved brand to balancing targeted content and multi-touch attribution, they share their experiences, challenges, and successful tactics.
Tune in to find out which channel Kris, Sid, and Andy drilled into.
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