Welcome to the wild waters of Go-To-Market Strategy! This podcast is a compass on your quest to make decisions with confidence. Maja Voje talks with best-in-class experts on how they navigate their companies through the GTM stage.
It is increasingly hard to win the minds and hearts in an increasingly competitive SaaS arena. People now use so many different SaaS apps they won't tolerate bad UX and learn each in detail.
This is why it is more mission-critical than ever to activate the users we acquired and lead them toward their optimal user experience.
There is no one-size-fits-all solution.
Standard popups, emails, and push notifications get ignored.
Best-in-class SaaS companies use personalized onboarding experiences.
However, not everyone has Amazon or Netflix machine learning capacities for mass personalization.
How can you build meaningful, personalized product activation experiences for users that will make their day instead of annoy them?
James Evans, co-founder and CEO of CommandBar, an AI-powered User Assistance platform used by Clearbit, AngelList, Convertkit, Hashicorp, Gusto, 6sense, Netlify, Launchdarkly and many others. The team served 20M end users in merely four years, supported by $24M capital from Insight, Itai Tsiddon, Thrive, and YC.
James and I discussed the future of activation and how to craft Go-to-market strategies for AI-first products.
Links:
https://www.commandbar.com/ (https://www.commandbar.com/)
https://www.linkedin.com/in/james-evans-7086b3126/ (https://www.linkedin.com/in/james-evans-7086b3126/)
James shared his thoughts on positioning and category creation on Kyle Poyar’s Substack Growth Unhinged: https://www.growthunhinged.com/p/category-creation (https://www.growthunhinged.com/p/category-creation)
CommandBar’s pitch deck (also featured by TechCrunch): https://www.commandbar.com/blog/commandbars-seed-deck/ (https://www.commandbar.com/blog/commandbars-seed-deck/)
How James thinks about pricing for SaaS AI products: https://www.commandbar.com/blog/ai-saas-pricing/ (https://www.commandbar.com/blog/ai-saas-pricing/)
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GTM Strategist:
https://gtmstrategist.com/ (https://gtmstrategist.com/)
https://www.linkedin.com/in/majavoje/ (https://www.linkedin.com/in/majavoje/)
https://gtmstrategist.substack.com/ (https://gtmstrategist.substack.com/)
27 Jun 2024TRANSCRIPT
Adam Robinson: Founder-Led Growth on LinkedIn
Adam Robinson, CEO, discusses strategies for achieving founder-led growth on LinkedIn, sharing insights on audience building and organic growth for B2B solutions in an interview with Maja Vujinovic.
11 Jun 2024TRANSCRIPT
Ivana Todorovic: How LinkedIn's algorithm works
Ivana Todorovic, founder of AuthoredUp, discusses how to organize a LinkedIn content creation process to resonate with your target audience in this interview with Maja Vujinovic.
Inside a recent episode
Adam Robinson: Founder-Led Growth on LinkedIn
Published 27 Jun 2024 · Transcript excerpt
[…] Yeah, like I think that if I had a hundred million dollars and I couldn't post on my profile in like I started writing for B2B in September. If you were like, you're not allowed to post, but you have a hundred million dollars to spend on creating awareness for RB2B. […]
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