Welcome to the wild waters of Go-To-Market Strategy! This podcast is a compass on your quest to make decisions with confidence. Maja Voje talks with best-in-class experts on how they navigate their companies through the GTM stage.
GTM Strategist Podcast
Claim This Podcastby Maja Voje
4.3(9 reviews)
23 episodes
Updated Weekly
Accepts GuestsHas Sponsors
6
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality0
Social0
YouTube0
Engagement27
Podcast Overview
Welcome to the wild waters of Go-To-Market Strategy! This podcast is a compass on your quest to make decisions with confidence. Maja Voje talks with best-in-class experts on how they navigate their companies through the GTM stage.
Language
🇺🇲
Publishing Since
9/29/2023
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6
Podcast Authority
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Engagement27
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Recent Episodes
July 18, 2024
James Evans: The Future of User Activation
<p>It is increasingly hard to win the minds and hearts in an increasingly competitive SaaS arena. People now use so many different SaaS apps they won't tolerate bad UX and learn each in detail.</p> <p>This is why it is more mission-critical than ever to activate the users we acquired and lead them toward their optimal user experience. </p> <p>There is no one-size-fits-all solution. </p> <p>Standard popups, emails, and push notifications get ignored. </p> <p>Best-in-class SaaS companies use personalized onboarding experiences. </p> <p>However, not everyone has Amazon or Netflix machine learning capacities for mass personalization. </p> <p>How can you build meaningful, personalized product activation experiences for users that will make their day instead of annoy them? </p> <p><strong>James Evans</strong>, co-founder and CEO of CommandBar, an AI-powered User Assistance platform used by Clearbit, AngelList, Convertkit, Hashicorp, Gusto, 6sense, Netlify, Launchdarkly and many others. The team served 20M end users in merely four years, supported by $24M capital from Insight, Itai Tsiddon, Thrive, and YC. </p> <p>James and I discussed the future of activation and how to craft Go-to-market strategies for AI-first products. </p> <p><br></p> <p><strong>Links:</strong></p> <p><a href="https://www.commandbar.com/" target="_blank" rel="noopener noreferer">https://www.commandbar.com/</a> </p> <p><a href="https://www.linkedin.com/in/james-evans-7086b3126/" target="_blank" rel="noopener noreferer">https://www.linkedin.com/in/james-evans-7086b3126/</a> </p> <p>James shared his thoughts on positioning and category creation on Kyle Poyar’s Substack Growth Unhinged: <a href="https://www.growthunhinged.com/p/category-creation" target="_blank" rel="noopener noreferer">https://www.growthunhinged.com/p/category-creation</a> </p> <p>CommandBar’s pitch deck (also featured by TechCrunch): <a href="https://www.commandbar.com/blog/commandbars-seed-deck/" target="_blank" rel="noopener noreferer">https://www.commandbar.com/blog/commandbars-seed-deck/</a></p> <p>How James thinks about pricing for SaaS AI products: <a href="https://www.commandbar.com/blog/ai-saas-pricing/" target="_blank" rel="noopener noreferer">https://www.commandbar.com/blog/ai-saas-pricing/</a></p> <p>--</p> <p><strong>GTM Strategist: </strong></p> <p><a href="https://gtmstrategist.com/" target="_blank" rel="noopener noreferer">https://gtmstrategist.com/</a></p> <p><a href="https://www.linkedin.com/in/majavoje/" target="_blank" rel="noopener noreferer">https://www.linkedin.com/in/majavoje/</a></p> <p><a href="https://gtmstrategist.substack.com/" target="_blank" rel="noopener noreferer">https://gtmstrategist.substack.com/</a></p>
June 27, 2024
Adam Robinson: Founder-Led Growth on LinkedIn
Adam Robinson, CEO, discusses strategies for achieving founder-led growth on LinkedIn, sharing insights on audience building and organic growth for B2B solutions in an interview with Maja Vujinovic.
June 11, 2024
Ivana Todorovic: How LinkedIn's algorithm works
Ivana Todorovic, founder of AuthoredUp, discusses how to organize a LinkedIn content creation process to resonate with your target audience in this interview with Maja Vujinovic.
23 total episodes available with 16 transcripts
Recent guests on GTM Strategist Podcast
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Adam Robinson
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Frequently asked questions
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- What is GTM Strategist Podcast?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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