GTM Talk aims to demystify the process of taking a new product or service to market - How do you get your first 10 customers? We know that the journey from idea to successful launch can be overwhelming, which is why we focus on providing actionable insights that you can apply to your own business.
Whether you're an entrepreneur, a marketing professional, or just interested in learning more about go-to-market strategies, this podcast is for you. Our goal is to make complex concepts approachable and relatable, so you can confidently navigate the launch process and bring your ideas to life.
The New SEO Playbook: Metrics, Team & AI with Usman Akram
SEO isn't dead, but the way you measure it and staff it has completely changed. Usman Akram, who runs SEO, AEO, and paid search at Modash, breaks down what actually works right now.
Usman has been in SEO since 2019, across agencies and in-house, and now leads what Modash calls "Discoverability" instead of just SEO. In this conversation we cover why traffic stopped being the metric that matters, what to track instead (visibility, share of voice, citations, self-reported attribution), why prompt tracking tools are still half-broken, and how he's restructured his team around one strategist plus a handful of AI agents instead of a bigger headcount.
We also get into the three specific agents he'd build first if starting from scratch, and his honest take on whether SEO can ever run on autopilot.
If you work in SEO, AEO, or GTM at a B2B company, this one is worth the full listen.
A couple of notes: I dropped the chapter timestamps from the Spotify version since Spotify doesn't render text-based chapter links the way YouTube does, it uses its own chapter metadata field if you're uploading through a host like Spotify for Podcasters. If you want, I can pull the same sixteen chapter markers into a format ready to paste into that chapter tool instead.
2 May 2026
The Art of Storytelling in B2B ft. Ben Hillman
What does it actually take to build a video culture inside a B2B company — and why does great storytelling still win, no matter how much the tools change?
In this episode of GTM Talk, Aashish sits down with Ben Hillman — the person behind the video machine at ProfitWell and Paddle Studios — alongside co-host Adhithya, to unpack the first principles of B2B content.
From building a $200M brand through video, to why B2B and B2C aren't that different, to why shipping imperfect work will always beat waiting for perfect — this conversation is as relevant today as the day it was recorded.
If you're a founder, marketer, or creative thinking about video — this one's for you.
9 Jul 2025
Why Most ABM Programs Fail (And How to Build One That Generates $10.50 Per Dollar Spent)
Spotify Podcast Description:
Emilia Korczynska, VP of Marketing at UserPilot, breaks down how she generated over $2M in pipeline from ABM in just 9 months—without expensive tools or complex setups.
In this deep dive episode, you'll learn:
• Why most ABM programs fail (hint: they start with tools, not strategy)• Her exact 6-step framework for identifying and targeting the right accounts• How to move beyond MQLs and track accounts through meaningful progression stages• The "surround sound" approach that targets entire buying committees, not just contacts• Why she moved BDRs from sales to marketing (and the results it delivered)• Her account scoring system combining CRM data, ad engagement, and third-party signals• LinkedIn ads + ZenABM setup that generates $10.50 in pipeline per dollar spent• One-to-many vs. one-to-few vs. one-to-one segmentation strategies• Real tactics for 400+ closed deals and sustainable ABM growth
This isn't theory—it's a practical playbook from someone who's actually built and scaled ABM programs that work.
Perfect for B2B marketers, growth leaders, and anyone looking to move upmarket with account-based strategies that deliver real results.
11 Jun 2025
Outbound Masterclass in 2025 | GTM Talk with Aashish Krishna Kumar
Debdutta Saha shares a complete sales development representative playbook, including cold calling, LinkedIn outreach, and AI-powered prospecting, in an interview with Aashish Krishna Kumar.
18 Feb 2025
The Startup Hustle with Adam Robinson | GTM Talk
In this episode, I chat with Adam Robinson about his transition from finance to SaaS, and the real challenges of entrepreneurship, like self-doubt and imposter syndrome. We dive into how to identify startup ideas that actually work, why customer discovery is a game-changer, and how to stand out in crowded markets. Adam shares actionable advice on go-to-market strategies and building credibility for those “boring” SaaS products.
We also explore the future of sales and marketing, including a shift toward more in-person connections as the digital world gets saturated. The conversation touches on important topics like brand marketing, privacy laws, and the future of RB2B. We talk startup funding, cash flow struggles, and how to navigate unrealistic valuation expectations in today's ecosystem.
Plus, Adam offers his thoughts on raising funds at the right time, the power of personal branding, and how to balance business growth with personal goals. If you’re a founder or aspiring entrepreneur, this episode is packed with valuable insights for your journey.
11 Apr 2024
0 to $30M in Revenue - SaaS Labs | The Dark Horse of the Indian Startup Ecosystem
Gaurav Sharma, founder and CEO of SaaS Labs, a multi-product company with $30M ARR, shares his founder-led sales journey on this insightful episode. From starting in 2016 to hitting $2M in revenue without a full-time sales team, Gaurav's story highlights the power of hustle, persistence, and customer-centricity.
He dives into validating problems through customer interactions instead of textbook approaches, the importance of distribution channels over outbound sales, building real relationships to delight customers from day one, embracing a multi-product strategy, and the impact of founders cultivating a personal brand.
Gaurav's experiences offer valuable lessons, reminding listeners that success often stems from unconventional paths and a relentless focus on solving customer problems. Whether you're a founder, go-to-market professional, or just looking for inspiration, this episode is a must-listen.
24 Feb 2024
Zero to Acquisition wiuth Shruthi Kapoor (Founder of Wingman) | GTM Talk by Aashish Krishna Kumar
In this episode - We have someone super special - The Co-Founder and CEO of Wingman. Wingman is one of the early startups in the conversational intelligence space. Clari announced its acquisition of Wingman in 2022.
In this episode - we go back to the days when Wingman just started and discuss everything from content creation, distribution, paid ads etc.
You should get an overview of everything GTM in this episode.
24 Aug 2023
Unveiling B2B Marketing Insights with Sri Krishna from Factors.ai | GTM Talk
🎧 Tune in to the latest episode of GTM Talk for an engaging conversation with Sri Krishna, the visionary mind behind Factors.ai. Join us as we explore the dynamic world of B2B marketing and entrepreneurship through Sri's expert lens.
In this episode:
🚀 Crafting Community Before Startup: Discover the power of building a pre-startup community aligned with your Ideal Customer Profile (ICP). (12:18 - 15:39)
🌟 Navigating Product-Led Growth: Gain insights into Factors.ai's journey with Product-Led Growth strategies. (23:03 - 25:43)
📈 Mastering Advertising Platforms: Learn the art of selecting the perfect advertising platform for your business. (30:39 - 34:30)
👔 Inspiration from Influential CEOs: Explore the CEOs who inspire Sri Krishna's entrepreneurial journey. (40:35 - 41:59)
🔥 Ready to dive into B2B marketing wisdom? Listen to the full episode now! [Insert Spotify Link]
🗨️ Got questions for Sri? Share them in the comments. Let's keep the insights flowing! #GTMInsights #B2BMarketing #Entrepreneurship
1 Aug 2023
An Honest chat with Suumit of Dukaan - Importance of trying different things at different points of time | GTM Talk
In this insightful episode of GTM Talk, Suumit openly shares the story behind Dukaan's rise to success. From the initial struggles to get the first customers to making Dukaan trend on the App Store, Suumit unveils the go-to-market strategies that fueled their growth. Explore the honest conversations about scaling, hiring, pricing, partnerships, and more. Whether you're an entrepreneur, a startup enthusiast, or curious about tech innovation, this episode offers valuable lessons and behind-the-scenes glimpses into building a successful product.
16 Jul 2023
Jen Able's Masterclass: Navigating Startup Launch and Growth in the US
Welcome to a new episode of GTM Talk! In this enlightening conversation with Jen Able from Jjellyfish, we cut through the noise and get straight to the point - sharing honest, in-depth insights that every startup needs to thrive.
In this no-fluff discussion, Jen gives us an introduction to Jellyfish and her journey towards its inception. We navigate the fascinating waters of GTM Motions, discussing the differences and implications of Sales Led and Product Led Growth. We also delve into pivotal questions: Who exactly are we building for? How long should a founder sell their product? When is it time to bring a sales team onboard?
We explore the nuances of selling when the decision maker and the product user are different individuals, and we discuss how to attract your first ten customers. Furthermore, we examine the role of marketing in this early stage and discuss whether repeatability matters in the initial phase of your startup journey.
Jen also offers three crucial tips for Indian startups aspiring to expand into the US market and recommends a must-read book for founders.
Don't miss out on this essential guide for anyone in the startup space. Tune in and learn - not one, but many things - that will add great value to your entrepreneurial journey!
Connect with me on LinkedIn: https://www.linkedin.com/in/aashishkrishnakumar/ (https://www.linkedin.com/in/aashishkrishnakumar/)
25 May 2023
Mastering Startup Growth: Insights from Sri Krishnan, Founder & CEO of Rocketlane | GTM Talk by Aashish Krishna Kumar
Welcome to GTM Talk! In this episode, we are joined by Sri Krishnan, the Founder & CEO of Rocketlane. Join us as Sri shares his invaluable insights and experiences on mastering startup growth. From validating startup ideas to acquiring customers and building a thriving community, Sri reveals proven strategies for success. Discover the power of effective GTM (Go-To-Market) strategies, including SEO, events, podcasts, and PR, as Sri shares practical tips and lessons learned from his entrepreneurial journey. Learn how to reduce churn and gain insights into the key factors that contribute to startup success. Don't miss this opportunity to gain actionable knowledge and inspiration from a seasoned 2x founder. Tune in now to unlock the secrets of mastering startup growth!
22 Mar 2023
Starting your SaaS startup in 2023? This is the playbook for you to follow | Udit Goenka | Pitchground | Firstsales.io
Welcome to Episode 3 of GTM Talk! In this episode, we have a special guest, Udit Goenka, the founder of PitchGround and FirstSales.io. Udit is a successful entrepreneur and has extensive experience in the startup ecosystem.
In this episode, Udit shares his insights and expertise on what it takes to start a successful startup in 2023. He discusses the playbook one needs to follow and the critical factors to consider when launching a new venture.
Udit shares his personal journey and the challenges he faced while starting PitchGround and FirstSales.io. He also talks about the lessons he learned from his failures and how he applied them to his subsequent ventures.
Throughout the episode, Udit provides valuable tips and strategies for aspiring entrepreneurs, including how to validate a business idea, how to build a strong team, and how to develop a go-to-market strategy.
Whether you're a first-time entrepreneur or an experienced startup founder, this episode has something for everyone. So, tune in to GTM Talk Episode 3 to learn from the best and get inspired to take your startup to the next level.
15 Feb 2023
Here's what your Zero to One playbook for any B2B company must be - Laxman, Founder & CEO of Outplay
Introductions: 0:00 - 1:29
How did Outplay Originate - 1:50 - 4:15
How did you validate your idea - 4:30 - 6:20
Creation of a new category vs Building in an existing category - 6:12 - 7:32
Is it demotivating that a Unicorn in your category exists - 7:35 - 8:20
How did you get your first 10 customers - 8:31 - 11:18
First Sequence that worked - 11:19 - 12:15
When did you make your first sales hire - 12: 16 - 12:40
When do you think its the right time to hire the first sales person -12:41
What are the other channels that worked for the first 30 customers -13:50 - 14:59
Channels of acquisition while starting out - 15:00 - 17:12
PR as an acquisition channel - 17:13 - 18:17
First 1000 to 5000 visitors on your website - 18:18 - 19:21
Community building as a channel - 19:41 - 20:47
Part of other communities - 21:23
Partnership as a channel - 21:57
Unfair advantage as a second-time founder - 22:25
Pricing as a growth lever - 23:37
How did you finalize the pricing for Outplay - 24:28
Product Led Growth - 25:28
Events as an acquisition channel - 26:27 - 29:16
Press Releases as an acquisition channel - 29:17 - 29:58
Closing out
---------
Here's where you can find me on Linkedin - https://www.linkedin.com/in/aashishkrishnakumar/
Here's where you can find Laxman on Linkedin - https://www.linkedin.com/in/laxmanpapineni/
Here's the link to Laxman's podcast - https://outplayhq.com/the-hype-is-real-podcast
----
Write to me at: aashish@togai.com
24 Jan 2023
GTM Strategy of a payment gateway company that scaled from 0 to $5M ARR in less than 2 years | GTM Talk with Aashish Krishna Kumar
In this episode - we breakdown the GTM strategy of Hypto - a VC-backed startup from India that processed over $30B in payments in less than two years. Hypto was the second-largest payment processor in the country!
Background of the Aravind:
If you're looking forward to getting into the mind of a genius! Someone who has a very first-principled approach of thinking, Someone who gets into the "Whys" more than the "Hows" - You must listen to Aravind.
Reach and audience
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YouTube views
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Score snapshot 15 Sept 2025
Podcast Authority Score: 31 / 100
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Quality
18
Social presence
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YouTube
85
Engagement
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