Connor Jeffers, CEO of Aptitude 8, interviews marketing, sales, and customer success leaders about how they are using artificial intelligence to innovate, optimize, and scale their go-to-market operations.
GTM with AI
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Podcast Overview
Connor Jeffers, CEO of Aptitude 8, interviews marketing, sales, and customer success leaders about how they are using artificial intelligence to innovate, optimize, and scale their go-to-market operations.
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Publishing Since
12/20/2023
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Recent Episodes
July 16, 2024
Insights from Zapier's Lindsay Rothlisberger: A Masterclass in Leveraging AI for RevOps
<p>In this episode of "Go to Market with AI," Conor Jeffers interviews Lindsay Rothlisberger, Director of Revenue Operations at Zapier. With 16 years of experience, Lindsay shares her insights on:</p><ul><li>Implementing AI in RevOps to boost sales efficiency</li><li>Creating seamless customer experiences</li><li>Using AI for lead routing and call preparation</li><li>Enhancing product feedback loops with AI</li></ul><p>Key highlights from the interview:</p><ul><li>How AI tools like Zapier and OpenAI are integrated into workflows.</li><li>Real-world use cases demonstrating increased efficiency and improved customer experiences.</li><li>The importance of RevOps in modern business structures and how AI can amplify its impact.</li><li>Tips for organizations starting their AI journey in RevOps.</li></ul><p>0:00 - Introduction </p><p>0:35 - Welcome and guest introduction </p><p>1:20 - Lindsay's background and career journey </p><p>2:15 - Transition from marketing automation to RevOps </p><p>3:00 - Importance of RevOps in organizations </p><p>4:05 - AI's role in transforming RevOps </p><p>5:10 - Real-world AI use cases at Zapier </p><p>6:30 - Lead routing with AI </p><p>8:00 - Enhancing customer experience with AI </p><p>9:20 - AI in product feedback loops </p><p>10:30 - Sales efficiency improvements using AI </p><p>12:15 - Coaching and feedback automation with AI </p><p>14:00 - Challenges and learnings from AI implementation </p><p>16:00 - Future of AI in RevOps and final thoughts</p><p>#AI #RevOps #RevenueOperations #Zapier #AIinBusiness #SalesEfficiency #CustomerSuccess #MarketingAutomation #TechInnovation #Aptitude8</p><p><a href="https://aptitude8.com/">https://aptitude8.com/</a></p><p><a href="https://www.linkedin.com/company/aptitude-8/">https://www.linkedin.com/company/aptitude-8/</a></p><p><a href="https://www.linkedin.com/in/connor-jeffers/">https://www.linkedin.com/in/connor-jeffers/</a></p>
May 21, 2024
AI-Powered Sales: Nate Roybal's Approach to Innovation at Syncari
<p>Nate Roybal, an experienced leader in B2B sales and partnerships, sits down with Connor Jeffers to talk about steering the GTM strategy at Syncari. </p><p>Learn how Nate leverages prompt engineering and AI to improve sales processes and promote innovation within Syncari's operations. Understanding his approach to integrating AI in everyday business, increasing productivity, and creating custom GPTs can change partner relationships and sales strategies.</p><p>#AI #SalesStrategy #PromptEngineering #B2BSales #Syncari #TechInnovation #CustomGPTs #SalesTech</p><p>🔗 LINKS:</p><p><a href="https://aptitude8.com/">https://aptitude8.com/</a></p><p><a href="https://www.linkedin.com/company/aptitude-8/">https://www.linkedin.com/company/aptitude-8/</a></p><p><a href="https://www.linkedin.com/in/connor-jeffers/">https://www.linkedin.com/in/connor-jeffers/</a></p><p><a href="https://www.linkedin.com/in/nathan-roybal/">https://www.linkedin.com/in/nathan-roybal/</a></p><p>✅ Subscribe to our channel for more videos on optimizing business strategies and leveraging powerful tools within HubSpot!</p>
April 30, 2024
Sales Success with AI: Regie.ai's Nina Butler
<p>Join Aptitude 8's Connor Jeffers as he talks AI in the sales industry with Nina Butler, head of marketing at <a href="http://Regie.ai">Regie.ai</a>. Learn how generative AI platforms like <a href="http://Regie.ai">Regie.ai</a> are changing enterprise sales by personalizing content and improving engagement strategies. From hospitality to high-tech, the growth of sales templates to AI-driven prompts, and how <a href="http://Regie.ai">Regie.ai</a>'s technology is shaping future sales processes.</p><p>#SalesTechnology #GenerativeAI #ArtificialIntelligence</p><p>🔗 LINKS:</p><p><a href="https://aptitude8.com/">https://aptitude8.com/</a></p><p><a href="https://www.linkedin.com/company/aptitude-8/">https://www.linkedin.com/company/aptitude-8/</a></p><p><a href="https://www.linkedin.com/in/connor-jeffers/">https://www.linkedin.com/in/connor-jeffers/</a></p><p><a href="https://www.linkedin.com/in/nina-pascal-butler/">https://www.linkedin.com/in/nina-pascal-butler/</a></p><p><a href="https://www.linkedin.com/company/regie-ai/">https://www.linkedin.com/company/regie-ai/</a></p><p>✅ Subscribe to our channel for more videos on optimizing business strategies and leveraging powerful tools within HubSpot!</p>
11 total episodes available
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