広報中級者向け、キホンのホについて毎回質問や事例を中心にお届けする皆さんで作っていく番組です。 ご質問・ご意見など、Twitter DMからお寄せください。@PRChat2021
広報PRの実践ノウハウ_PR Chat
Claim This Podcastby 広報PRの実践ノウハウ〜prchat〜
5.0(2 reviews)
180 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇯🇵
Podcast Overview
広報中級者向け、キホンのホについて毎回質問や事例を中心にお届けする皆さんで作っていく番組です。 ご質問・ご意見など、Twitter DMからお寄せください。@PRChat2021
Language
🇯🇵
Publishing Since
10/5/2021
1 verified contact email on file for 広報PRの実践ノウハウ_PR Chat
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
Recent Episodes
February 3, 2026
Vol.184 キャスティングは話題づくりではない ―「誰を立てるか」という広報の意思決定
<p>タレントキャスティングは話題づくりではなく、「誰を立てるか」という企業の意思決定です。本回では、広告的キャスティングとPR視点の違いを整理し、人物を通じて企業の判断軸や価値観がどう伝わるのかを考えます。キャスティングを編集行為として捉え直す回です。</p>
January 27, 2026
Vol.183 評判を回復させるPRは「説明」ではない。マイナスをプラスに転じる判断軸
<p>前回は、炎上していなくても信頼は落ちる、という構造についてお話ししました。今日はその続きとして、一度マイナスに振れてしまった企業評価を、どうやって立て直していくのかというテーマを扱います。</p>
January 20, 2026
Vol.182 炎上しなくても信頼は落ちる。企業評価が静かに悪化する構造
<p>炎上だけが企業評価を下げるわけではありません。誤解されたまま、説明されないまま、沈黙が続くことで、信頼は静かに削られていきます。本シリーズでは、炎上・不信・沈黙といった「マイナスの局面」で、企業がどのような判断をしているかが、評価を左右する構造を整理します。<br>重要なのは説明の量ではなく、判断軸が見えるかどうか。広告では補えないレピュテーション領域を、PR視点で捉え直します。</p>
180 total episodes available
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Frequently asked questions
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- What is 広報PRの実践ノウハウ_PR Chat?
- How often does this podcast release new episodes?
This podcast updates daily.
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Yes, this podcast regularly features guests.
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