Learn how to build a business that gets you closer to what you want. <br/><br/><a href="https://guardianmarketing.substack.com?utm_medium=podcast">guardianmarketing.substack.com</a>
Guardian Marketing and Advertising Podcast
Claim This Podcastby It's not sexy. Until it is.
18 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇬🇧
42
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality74
Social0
YouTube0
Engagement27
Podcast Overview
Learn how to build a business that gets you closer to what you want. <br/><br/><a href="https://guardianmarketing.substack.com?utm_medium=podcast">guardianmarketing.substack.com</a>
Language
🇺🇲
Publishing Since
3/29/2024
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42
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality74
Social0
YouTube0
Engagement27
7
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2
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10
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excellent
Episode Length
46 seconds
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good
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18 episodes over 1.2 years
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Recent Episodes
June 1, 2025
F*ck Your Calculator? (Laurel is on FIRE)
Laurel discusses chapter four of her new book, R3OAS, sharing her sharp and hilarious insights, which listeners can apply to their own work.
July 14, 2024
Cash Now Strategies - “From the Tail”
<p></p><p>Cash Now - “From the Tail” </p><p>There are three primary Cash Now Strategies I deploy to 1) create more cash now and 2) systematically and methodically improve return on ads and/or organic efforts. </p><p>* The Oasis of Stability in a Sea on Uncertainty</p><p>* The 9 word email </p><p>* The “Voss”</p><p>This video/audio breaks down the concept of “From the Tail” and the first of the three; The Oasis. </p><p>Please be sure to watch the video above when you get a chance so you can see how and why it’s deployed the way it is.</p><p>The Oasis</p><p>Use this when the acquisition process is has been validated & the prospects problem has shifted from the initial problem to frustration with the process of getting help solving it. </p><p>The frame:</p><p><em>“Hey, I get it. I’m here to help whether you do business with us or not”</em></p><p>Start at the end of the existing process and move it forward strategically and methodically. </p><p>Here’s What You Can Do Now</p><p>Make a short “Oasis” video, audio or text and send it to everyone that’s already been through your validated process. </p><p>If you get any lift in sales, add it to the end of the automations.</p><p>If you want to optimize the entire funnel or flow move it “up” to replace the communication preceding it. If it performs worse, move it back to the end of the sequence. If it performs better, move it up again. Rinse and repeat.</p><p><strong>Case Study:</strong></p><p>(Watch or listen to the video or audio above for complete context)</p><p>The Oasis</p><p><strong>Before</strong></p><p>Adspend: $15,297</p><p>New clients: 44</p><p>Collected: $47,286</p><p>Average collected per client: $1,074</p><p>ROAS: 3.09</p><p><strong>After</strong></p><p>+ $7,518</p><p>Adspend: $15,297</p><p>New clients: 51</p><p>Collected: $54,774</p><p>Average collected per client: $1,074</p><p>ROAS: 3.58</p><p>This is an intermediate R3 Strategy. </p><p><a target="_blank" href="https://guardianmarketing.substack.com/p/r3-retention-referrals-and-raving-86d?utm_source=publication-search">You can learn about R3 here.</a></p><p>And if you found if useful, please share it someone else that might also get value from it. </p><p>If you give it a try, let me know how it works for you in the comments below. </p><p>Keep a eye out for the next two cash now “from the tail” strategies. </p><p><a target="_blank" href="https://guardianmarketing.substack.com/p/cash-now-strategies-and-ace-cards?utm_source=publication-search">See the Cash Now & Ace Cards directory here.</a></p><p>Resources:</p><p>* Chris Voss</p><p>* <a target="_blank" href="https://thegoldenswanalliance.com">The Golden Swan Alliance</a></p><p>* <a target="_blank" href="https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805">Never Split The Difference </a>(Book)</p><p></p><p>Live to learn. Give to earn. </p><p>Nic </p><p><p>Was this forwarded to or shared with you? Enter your best email below to get the good direct to you inbox. </p></p><p></p> <br/><br/>This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://guardianmarketing.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2">guardianmarketing.substack.com/subscribe</a>
June 29, 2024
#16 3 Strategies That Increase Goodwill & Sales
<p>Resources:</p><p>* <a target="_blank" href="https://guardianmarketing.substack.com/p/how-we-consistently-get-over-75-open">R3 Email Accelerator</a></p><p>* The set up </p><p>* The confirmation page trick to increase open rates dramatically </p><p>* Two Plow Horses</p><p>* <a target="_blank" href="https://experiencer3.com/book">The Full R3 Book</a></p><p>(Examples below)</p><p><strong>The Letter x Man Bites Dog</strong></p><p>When you see a V3 logo like the one above, it’s collaboration with the V3 Letter. The V3 Letter is a direct mail Letter (that’s really so much more, ITKYK). There are no digital copies of the monthly Letter - it’s an exclusive club. Man Bites Dog hosts the digital components of the Letter or Letter products. (The R3 book is a V3 Letter product). You can learn more about the Letter…</p><p>→ <a target="_blank" href="https://v3letter.com">V3Letter.com</a><em>(Note:</em><em> Letter subscribers get hefty discount on Letter products and invites to exclusive opportunities like field passes for NFL games, wine tasting events, and more)</em></p><p>Examples:</p><p><strong>The Preeminent Drip</strong></p><p>* <a target="_blank" href="https://2024withlaurel.com/">5 Day with Nic and Laurel training.</a> Note: This works better if there are between 7-30 days been dripped communications. 1 day is typically not enough for them to upgrade to expedite. </p><p><strong>The Treasure Hunt</strong></p><p>* <a target="_blank" href="https://www.youtube.com/hashtag/laurelportie">Laurel Portie’s Youtube.</a> Everything you need is there, just have to take the time to organize it. Or… pay to have it organized for you.</p><p><strong>The Third Pig</strong></p><p>* <a target="_blank" href="https://knowledge.guardianacademy.io/p/1-engaging-the-field-handbook?utm_source=publication-search">The digital version of Engaging The Field handbook.</a> It’s the entire handbook with chapters missing in the digital version. About 80% of handbook sales come from it.</p><p>Live to learn. Give to earn. </p><p>Nic & Man Bites Dog</p><p><p>Was this forwarded to or share with you? Subscribe below to get the good directly into your inbox</p></p><p></p> <br/><br/>This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://guardianmarketing.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2">guardianmarketing.substack.com/subscribe</a>
18 total episodes available
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Laurel
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Frequently asked questions
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