About Guerrillapreneur: The Art of Waging Small Business Podcast
The Guerrillapreneur Podcast is a show about and for Entrepreneurs and Business Mavericks who use the Sharing, Gig and Circular Loop economies to defeat corporate Goliaths. If you are not a Maverick, you don't have to go home, but you gotta get up out of this podcast.
#startup #startupstrategy #bootstrapping #levelingup #guerrillapreneur
Become a supporter of this podcast: https://www.spreaker.com/podcast/guerrillapreneur-the-art-of-waging-small-business-podcast--2859921/support (https://www.spreaker.com/podcast/guerrillapreneur-the-art-of-waging-small-business-podcast--2859921/support?utm_source=rss&utm_medium=rss&utm_campaign=rss).
Ep 69 - We Almost Cremated Him: Heir Tight, the Startup Born from a Family’s Wake-Up Call
Ep 69 - We Almost Cremated Him: Heir Tight, the Startup Born from a Family’s Wake-Up Call
In this powerful episode of Guerrillapreneur: The Art of Waging Small Business Warfare, host Mark Anthony Peterson sits down with Nicole Michon Alexander, Founder and CEO of Heir Tight, to explore how one family tragedy sparked a revolutionary startup.
Nicole shares the heartbreaking story of her uncle’s passing—how her family nearly buried him without knowing he had a will, burial policy, and life insurance. The emotional chaos that followed became the catalyst for Heir Tight, a digital legacy vault designed to ensure that no family ever faces such uncertainty again.
Together, Mark and Nicole unpack the importance of estate planning, the cultural taboos around death and documentation, and how Heir Tight is empowering families to preserve generational wealth with clarity and dignity. This episode is a must-listen for anyone who believes that preparation is a form of love—and that entrepreneurship can be a healing force.
GUEST CONTACT INFORMATION:
Guest Name: Dr. Natalie Michon, Co-Founder & CEO
Company Name: Heir Tight
Website: https://getheirtight.com/
Email: natalie.alexander@getheirtight.com
Tel: (833) 852-1773
Facebook: https://www.facebok.com/getheirtight
LinkedIn: https://www.linkedin.com/company/getheirtight
Guest Book: I knowww You Didn't Just Die On Me - https://books.by/nataliemichon
FOLLOW MY OTHER PODCASTS
Career Coaching Xs and Os – https://www.spreaker.com/show/careercoaching-xs-and-os
Gigging:Everything & The Sharing Economy - https://www.spreaker.com/show/gigging-everything-sharing-economy
Mark Peterson Show - Spreaker https://www.spreaker.com/show/the_mark_peterson_show
Movie Reviews from the Edge - https://www.spreaker.com/show/movie-reviews-from-the-edge
Event Horizon - https://www.spreaker.com/podcast/event-horizon--2860481
FOLLOW ME ON SOCIAL MEDIA:
Facebook - https://www.facebook.com/Guerrillapreneur
Twitter - https://twitter.com/Guerillapreneur
LinkedIn - https://www.linkedin.com/showcase/13991093/admin/
Email - info@ceyero.com
Website - www.ceyero.com
SUPPORT THE SHOW
Did you know you can support the podcast by joining the Spreaker Supporter Club? For as little as $2.00 per month, you can help me grow the show and produce more episodes. Use this link to join the Supporter Club - https://www.spreaker.com/cms/shows/2860481/supporters-club/dashboard. You can also make a one-time donation via CashApp or PayPal. Your support is appreciated.
CashApp - $mpeter1896
PayPal - mpeter1896@gmail.com
BuyMeACoffee - https://buymeacoffee.com/guerrillapreneur
BUY MY NEW BOOKS
I have a new book! It is called Career Coaching Xs and Os: How To Master the Game of Career Development. Transform your career trajectory with insider knowledge and actionable advice, all packed into one game-changing guide. Get your copy on Amazon at https://a.co/d/f7irTML
I have an old book! It is called Guerrillapreneur: Small Business Strategy For Davids Wanting To Defeat Goliaths. If you're a fan of the Gig and Sharing Economy, you'll love how I applied this thinking to outsmart corporate giants. Get your copy on Amazon.
SUPPORT MY SPONSORS
Patroix: Liquid Oxygen – Water For Freedom Fighters
Website - https://patriox.us/
Instagram - https://www.instagram.com/patrioxwater/
Facebook - https://www.facebook.com/profile.php?id=61566364583116
Discount Code – Enter “STARTUP” at checkout & receive a 10% discount – or just use this link...
25 Oct 2025
Ep 68 - The Currency of Knowledge: Tommy Stapleton’s Financial Literacy Revolution
Episode 68 - The Currency of Knowledge: Tommy Stapleton’s Financial Literacy Revolution
In this episode of Guerrillapreneur: The Art of Waging Small Business Warfare, host Mark Anthony Peterson sits down with Tommy Stapleton, CEO of The Power of Your Money, to explore how financial literacy can become a weapon of empowerment for young minds. From high school classrooms to college campuses, Tommy shares the origin story of his mission to equip the next generation with the tools to navigate money, credit, and wealth-building with confidence and clarity. Together, Mark and Tommy unpack the systemic barriers that keep financial knowledge out of reach—and how The Power of Your Money is flipping the script. This episode is a rallying cry for educators, entrepreneurs, and community leaders who believe that prosperity begins with education.
Whether you're a parent, a mentor, or a visionary looking to spark change, this conversation will leave you inspired to invest in the minds that will shape tomorrow’s economy.
GUEST CONTACT INFORMATION:
Guest Name: Tommy Stapleton, Founder & CEO
Company Name: Power of Your Money
Website: https://powerofbrownmoney.com/
Email: tstapleton@powerofbrownmoney.com
Instagram: https://www.instagram.com/the_pobmy/
Facebook: https://www.facebook.com/thepobmy/
YouTube: https://www.youtube.com/@The_POBMY (https://www.youtube.com/@The_POBMY)
FOLLOW MY OTHER PODCASTS
Career Coaching Xs and Os – https://www.spreaker.com/show/careercoaching-xs-and-osGigging:
Everything & The Sharing Economy - https://www.spreaker.com/show/gigging-everything-sharing-economy (https://www.spreaker.com/show/gigging-everything-sharing-economy)
Mark Peterson Show - Spreaker https://www.spreaker.com/show/the_mark_peterson_show (https://www.spreaker.com/show/the_mark_peterson_show)
Movie Reviews from the Edge - https://www.spreaker.com/show/movie-reviews-from-the-edge (https://www.spreaker.com/show/movie-reviews-from-the-edge)
Event Horizon - https://www.spreaker.com/podcast/event-horizon--2860481
FOLLOW ME ON SOCIAL MEDIA:
Facebook - https://www.facebook.com/Guerrillapreneur (https://www.facebook.com/Guerrillapreneur)
Twitter - https://twitter.com/Guerillapreneur (https://twitter.com/Guerillapreneur)
LinkedIn - https://www.linkedin.com/showcase/13991093/admin/
Email - info@ceyero.com (https://gmail.com)
Website - www.ceyero.com
SUPPORT THE SHOW
Did you know you can support the podcast by joining the Spreaker Supporter Club? For as little as $2.00 per month, you can help me grow the show and produce more episodes. Use this link to join the Supporter Club - https://www.spreaker.com/cms/shows/2860481/supporters-club/dashboard (https://www.spreaker.com/cms/shows/2860481/supporters-club/dashboard). You can also make a one-time donation via CashApp or PayPal. Your support is appreciated.
CashApp - $mpeter1896
PayPal - mpeter1896@gmail.com
BuyMeACoffee - https://buymeacoffee.com/guerrillapreneur
BUY MY NEW BOOKS
I have a new book! It is called Career Coaching Xs and Os: How To Master the Game of Career Development (https://a.co/d/f7irTML). Transform your career trajectory with...
20 Aug 2025
Episode 67 - The Guerrillapreneur Mindset
Episode 67 - The Guerrillapreneur Mindset
In this episode, host Mark Anthony Peterson breaks down the core philosophy behind the Guerrillapreneur Mindset—a strategic framework for resourceful, disruptive entrepreneurship that thrives without deep pockets or traditional infrastructure. Mark outlines three foundational pillars:
Leverage Existing Market Capacity - Guerrillapreneurs build businesses that tap into underutilized assets already in the market. Think Uber using idle cars or Airbnb monetizing spare bedrooms—innovation without ownership.
Collaborate to Scale - Instead of going it alone, Guerrillapreneurs embrace partnerships to share costs and amplify reach. Mark highlights the Google–Samsung alliance that helped Android dominate the mobile ecosystem as a prime example of strategic collaboration.
Sell the Solution Early - True Guerrillapreneurs don’t wait for perfection—they sell the concept before the product is built. Whether through pre-orders or crowdfunding, they validate demand and fund development simultaneously.
This episode is a must-listen for entrepreneurs looking to disrupt without debt, innovate without inventory, and scale without solo sacrifice.
FOLLOW MY OTHER PODCASTS
Career Coaching Xs and Os – https://www.spreaker.com/show/careercoaching-xs-and-osGigging: Everything & The Sharing Economy - https://www.spreaker.com/show/gigging-everything-sharing-economy (https://www.spreaker.com/show/gigging-everything-sharing-economy)
Mark Peterson Show - Spreaker https://www.spreaker.com/show/the_mark_peterson_show (https://www.spreaker.com/show/the_mark_peterson_show)
Movie Reviews from the Edge - https://www.spreaker.com/show/movie-reviews-from-the-edge (https://www.spreaker.com/show/movie-reviews-from-the-edge)
Event Horizon - https://www.spreaker.com/podcast/event-horizon--2860481
FOLLOW ME ON SOCIAL MEDIA:
Facebook - https://www.facebook.com/Guerrillapreneur (https://www.facebook.com/Guerrillapreneur)
Twitter - https://twitter.com/Guerillapreneur (https://twitter.com/Guerillapreneur)
LinkedIn - https://www.linkedin.com/showcase/13991093/admin/
Email - info@ceyero.com (https://gmail.com)
CashApp - $mpeter1896
PayPal - mpeter1896@gmail.com
Website - www.ceyero.com
SUPPORT THE SHOW
Did you know you can support the podcast by joining the Spreaker Supporter Club? For as little as $2.00 per month, you can help me grow the show and produce more episodes. Use this link to join the Supporter Club - https://www.spreaker.com/cms/shows/2860481/supporters-club/dashboard (https://www.spreaker.com/cms/shows/2860481/supporters-club/dashboard). You can also make a one-time donation via CashApp or PayPal. Your support is appreciated.
Buy My New Books
I have a new book! It is called Career Coaching Xs and Os: How To Master the Game of Career Development. Transform your career trajectory with insider knowledge and actionable advice, all packed into one game-changing guide. Get your copy on Amazon at https://a.co/d/f7irTML
I have an old book! It is called <a...
Who has been a guest on Guerrillapreneur: The Art of Waging Small Business Podcast
Names identified in recent episode analyses. Showing up to five guests.
Dr Haley Medved Kendrick
members of the Summer 2021 cohort
Niru Mallavarupu
David Selinger
Bronwyn Morgan
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Apple Podcasts (US)
5.0 / 5
35 ratings
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