A dialogue on brand storytelling and marketing within the world of running. <br/><br/><a href="https://amatterofbrand.substack.com?utm_medium=podcast">amatterofbrand.substack.com</a>
Guest Pace with Matt Trappe
Claim This Podcastby A Matter of Brand
5.0(2 reviews)
7 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
9
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality6
Social0
YouTube0
Engagement32
Podcast Overview
A dialogue on brand storytelling and marketing within the world of running. <br/><br/><a href="https://amatterofbrand.substack.com?utm_medium=podcast">amatterofbrand.substack.com</a>
Language
🇺🇲
Publishing Since
1/13/2025
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9
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality6
Social0
YouTube0
Engagement32
5
Excellent Areas
2
Good Performance
12
Growth Opportunities
excellent
Episode Length
58 minutes
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good
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Every 11 days
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Recent Episodes
April 3, 2025
Guest Pace: Francisco Fonseca
<p>Community is a massive buzzword these days but the hype is warranted. The impact a community has on defining your brand can’t be understated. Francisco and I discuss community in trail running specifically. This was a wildly insightful conversation. Here’s the summary with just some of the interesting points discussed.</p><p>* <strong>Community Building in Trail Running:</strong></p><p>* Challenges of building a global trail running community due to its scattered and local nature.</p><p>* Importance of brands going beyond product sales to create a lifestyle and mindset.</p><p>* The difference between building community and marketing to an audience is the shift from a one-way (brand to audience) to a two-way (brand and community) communication model.</p><p>* The role of brands is enabling community interaction rather than controlling it.</p><p>* The change in business mindset needed to value community beyond a marketing tool.</p><p>* <strong>Brand-Led vs. Endemic Communities:</strong></p><p>* The effectiveness and authenticity of brand-led run clubs and crews.</p><p>* The differences in feedback loops between brand-led and community-based run crews.</p><p>* The role of partnerships between brands, and existing run crews.</p><p>* The difference between media led communities, and product led communities.</p><p>* <strong>Regional Community Dynamics:</strong></p><p>* The nuances of community interactions in different European countries.</p><p>* The importance of language and cultural sensitivity in community management.</p><p>* The use of tools like ChatGPT to facilitate communication across language barriers.</p><p>* <strong>Future of Community:</strong></p><p>* The increasing value of in-person interactions in a digital world.</p><p>* The potential of creator-led brands.</p><p>* The "keep it real" strategy in an AI-driven world.</p><p>* Community becomes a business strategy, not just a marketing tool.</p><p>* The idea of a commitment curve, and the onboarding process.</p><p></p><p></p> <br/><br/>This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://amatterofbrand.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2">amatterofbrand.substack.com/subscribe</a>
March 13, 2025
Guest Pace: Gareth Nettleton and Pete Cooper from Coopah
<p>Scroll down for the info to win a subscription to the run coaching app Coopah.</p><p>Pete joins me and picks back up from his previous episode before Gareth takes it from there. We chat about his background at Strava and why he is excited for the opportunity at Coopah. These guys are both so excited and knowledgable about the running industry, we could have talked for days. Enjoy!</p><p>Here’s a summary:</p><p><strong>Coopah's Beginnings:</strong></p><p>* <strong>Pete Cooper</strong> started the run coaching app, Coopah, to solve for a lack of personalized and engaging run training. He noticed people needed more accountability than just entering events.</p><p>* Early on they tried to get businesses to pay for run clubs and the app, but found organic B2C growth was strongest.</p><p><strong>Key Growth Factors:</strong></p><p>* A pivotal moment was Pete's connection with <strong>Gareth Nettleton</strong>, a marketing expert with a background at Strava. Gareth's validation and expertise were instrumental.</p><p>* Word-of-mouth and organic growth were crucial.</p><p>* The ability to provide personalized training and make running more enjoyable through gamification and varied workouts resonated with users.</p><p>* The focus on community and the "medicine of running" created a strong brand connection.</p><p><strong>Strategic Partnerships:</strong></p><p>* Partnerships with event organizers, like the London Marathon, and charities have been highly successful.</p><p>* Charities found that runners using Coopah raised 16% more funds, demonstrating the app's ability to increase confidence and commitment.</p><p>* Coopah helps event organizers improve the participant experience.</p><p><strong>Key Insights:</strong></p><p>* The distinction between a "feature" and a "product" is crucial. Coopah proved to be a valuable stand-alone product.</p><p>* The app addresses the need for structured training beyond simply running races to make running a habit.</p><p>* The mental health benefit of running is a key element of the Coopah brand.</p><p><strong>Challenges:</strong></p><p>* Early on, when Pete was featured on the BBC, the app was a minimum viable product, and they were caught off guard by the large influx of users.</p><p>* Creating a subscription based product, in a very specific niche.</p><p>PRIZE GIVEAWAY</p><p>Enter for a chance to win a one year subscription to Coopah and a pair of the new Hoka Bondi 9. To enter, subscribe to MoB and comment COOPAH on Substack or on Instagram before the end of March 2025. The giveaway is open from the time this post drops until Monday 3/31 at 11:59pm MST. One winner will be chosen at random and contacted through DMs on Tuesday April 1. Please have your Substack and Instagram DMs open! No purchase necessary.</p><p>Guest Pace is a new series on MoB that explores a brand, business or topic in the running industry with a special guest.</p><p>This post is a paid partnership with Coopah.Learn more about Coopah at coopah.com</p> <br/><br/>This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://amatterofbrand.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2">amatterofbrand.substack.com/subscribe</a>
March 6, 2025
Guest Pace: Brent James, Footwear Designer
<p>As a designer Brent has an emphasis on storytelling and wants products to contribute to the whole brand experience - something I greatly identify with. We chat about:</p><p>* Balancing an attention to product details with a broader strategic view.</p><p>* The concept of "hitting crescendos" in product launches, similar to creating a film or musical piece.</p><p>* The importance of building community and connecting with customers.</p><p>* The value of pushing boundaries in design while understanding best practices.</p><p>* The challenges and rewards of transitioning from design to product management.</p><p>* The complexities of developing sustainable footwear.</p><p>* The importance of creating a relationship with the consumer beyond a transaction.</p> <br/><br/>This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://amatterofbrand.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2">amatterofbrand.substack.com/subscribe</a>
7 total episodes available
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