Welcome to GVGL Brand Talks, where we discover the art of bringing brand promises to life. Join us as we explore the stories behind iconic brands and the strategies that drive their success. We will have fun playing game with our positivity cards, and get to know my guests better with their perspectives on personal brands, what brand would they create and their definition of good vibes, good life. Get ready to uncover the secrets of brand authenticity, and growth tips in this inspirational podcast series.
GVGL Brand Talks
Claim This Podcastby Ebru Tuygun
9 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇹🇷
Podcast Overview
Welcome to GVGL Brand Talks, where we discover the art of bringing brand promises to life. Join us as we explore the stories behind iconic brands and the strategies that drive their success. We will have fun playing game with our positivity cards, and get to know my guests better with their perspectives on personal brands, what brand would they create and their definition of good vibes, good life. Get ready to uncover the secrets of brand authenticity, and growth tips in this inspirational podcast series.
Language
🇺🇲
Publishing Since
3/25/2024
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Recent Episodes
December 16, 2024
Why Growing Women Leaders Matter and How to Achieve Equal Pay
Ebru Tuygun and Zakia By, VP at Novo Nordisk, explore the transformative power of empowering women in leadership, driving innovation, profitability, and equal pay for businesses.
November 25, 2024
Transforming Brand Promises From Marketing Statements Into Authentic Customer Experiences
<p>Get ready for another episode of GVGL Brand Talks podcast by Ebru Tuygun. This time, Ebru welcomes Sevgi Gür, Chief Marketing Officer at Property Finder, to explore how brands can turn promises into authentic customer experiences. Drawing on her career at Property Finder, Sevgi shares insights into their "Open Doors" campaign, the power of impactful storytelling, and aligning brand promises with customer needs.</p> <p><br /></p> <p>Ebru and Sevgi also discuss:</p> <ul> <li><p>Transforming brand promises into impactful experiences.</p> </li> <li><p>The role of employee engagement in delivering brand value.</p> </li> <li><p>Adapting brand promises to stay relevant while maintaining core values.</p> </li> <li><p>Sevgi’s personal views on building a brand promise.</p> </li> </ul> <p>Don't miss this conversation filled with practical advice and inspiration! Tune in now to learn how to bring your brand promise to life.</p> <p><br /></p> <p><br /></p> <p><br /></p> <p>Connect with Us:</p> <p>- Instagram: <a href="https://www.instagram.com/gvglmarketing?igsh=a280bGhvbjlpajJ3&utm_source=qr" rel="ugc noopener noreferrer" target="_blank">https://www.instagram.com/gvglmarketing</a>/</p> <p>- LinkedIn: <a href="https://www.linkedin.com/company/gvgl-marketing-management/" rel="ugc noopener noreferrer" target="_blank">https://www.linkedin.com/company/gvgl-marketing-management/</a> </p> <p>- TikTok: <a href="https://www.tiktok.com/@gvgl.marketing?_t=8l3Po4zNmi6&_r=1" rel="ugc noopener noreferrer" target="_blank">https://www.tiktok.com/@gvgl.marketing</a>/</p> <p><br /></p> <p><br /></p> <p>Timestamps: </p> <p>00:00- Introduction</p> <p>00:52- Who is Sevgi Gur</p> <p>01:36- About today’s session</p> <p>02:54 - How can companies ensure that brand promise is not just a marketing statement, but a lived experience for customers?</p> <p>09:56- Is brand promise a living term or is it like a firm stone for companies and they shouldn't be changing? </p> <p>12:45 - The role of employees in the brand promise</p> <p>15:54 - Improvisation, Playing with Positivity Cards</p> <p>18:58- If you were a brand which brand would you be</p> <p>21:00- What brand would you create and what would be your brand promise</p> <p>22:35 - Your type of good vibe, and definition of good life</p> <p>24:16 - Wrap up, Summary of Key messages</p> <p><br /></p>
October 31, 2024
Creating AI Impact In Marketing Growth Strategy
<p>Welcome back to the GVGL Brand Talks Podcast! After a short break, we’re back with Season 2 of insightful conversations featuring some of the biggest names in marketing across the MENA region. </p> <p>Joining us this week is Terry Kane, Managing Director at The Trade Desk for the Middle East and Africa. With over two decades of leadership experience, including roles at META and a blockchain certification from Oxford, Terry offers unparalleled insights into the transformative power of AI in marketing.</p> <p><br /></p> <p>Today, Terry and Ebru cover:</p> <p>🌐 The Impact of AI in Marketing </p> <p>🌐 Real-World Scenarios and Practical Advice </p> <p>🌐 The Future of AI in Marketing </p> <p>🌐 Terry’s Ideal Brand Identity and His Definition of Good Vibes, Good Life </p> <p>Tune in for this engaging episode and stay ahead of the curve as we uncover the future of AI in marketing!</p> <p><br /></p> <p><br /></p> <p>Connect with Us:</p> <p>- Instagram: <a href="https://www.instagram.com/gvglmarketing?igsh=a280bGhvbjlpajJ3&utm_source=qr" rel="ugc noopener noreferrer" target="_blank">https://www.instagram.com/gvglmarketing</a>/</p> <p>- LinkedIn: <a href="https://www.linkedin.com/company/gvgl-marketing-management/" rel="ugc noopener noreferrer" target="_blank">https://www.linkedin.com/company/gvgl-marketing-management/</a> </p> <p>- TikTok: <a href="https://www.tiktok.com/@gvgl.marketing?_t=8l3Po4zNmi6&_r=1" rel="ugc noopener noreferrer" target="_blank">https://www.tiktok.com/@gvgl.marketing</a>/</p> <p><br /></p> <p><br /></p> <p>Chapters: </p> <p>00:00- Introduction</p> <p>00:42- Who is Terry Kane</p> <p>01:42- About today’s session</p> <p>03:59 - How is AI changing the landscape of marketing and what are the biggest opportunities it presents? </p> <p>12:44- What are the key areas in marketing where AI can create the most impact for growth?</p> <p>14:53 - Example of a marketing strategy where AI played a crucial role in driving growth?</p> <p>18:00 - Improvisation, Playing with Positivity Cards</p> <p>19:24- If you were a brand which brand would you be</p> <p>20:10- What brand would you create and what would be your brand promise</p> <p>22:29 - Your type of good vibe, and definition of good life</p> <p>23:25 - Wrap up, Summary of Key messages</p> <p><br /></p>
9 total episodes available
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- What is GVGL Brand Talks?
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This podcast updates weekly.
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Yes, this podcast regularly features guests.
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