GVGL Brand Talks

About GVGL Brand Talks

Welcome to GVGL Brand Talks, where we discover the art of bringing brand promises to life. Join us as we explore the stories behind iconic brands and the strategies that drive their success. We will have fun playing game with our positivity cards, and get to know my guests better with their perspectives on personal brands, what brand would they create and their definition of good vibes, good life. Get ready to uncover the secrets of brand authenticity, and growth tips in this inspirational podcast series.

Publisher

Ebru Tuygun

Category

business

Language

en

Explicit

No

First episode

25 Mar 2024

Latest episode

16 Dec 2024

Latest episodes

9 episodes in the feed.

1. 

   16 Dec 2024

   Why Growing Women Leaders Matter and How to Achieve Equal Pay

   Ebru Tuygun and Zakia By, VP at Novo Nordisk, explore the transformative power of empowering women in leadership, driving innovation, profitability, and equal pay for businesses.

2. 

   25 Nov 2024

   Transforming Brand Promises From Marketing Statements Into Authentic Customer Experiences

   Get ready for another episode of GVGL Brand Talks podcast by Ebru Tuygun. This time, Ebru welcomes Sevgi Gür, Chief Marketing Officer at Property Finder, to explore how brands can turn promises into authentic customer experiences. Drawing on her career at Property Finder, Sevgi shares insights into their "Open Doors" campaign, the power of impactful storytelling, and aligning brand promises with customer needs. Ebru and Sevgi also discuss: Transforming brand promises into impactful experiences. The role of employee engagement in delivering brand value. Adapting brand promises to stay relevant while maintaining core values. Sevgi’s personal views on building a brand promise. Don't miss this conversation filled with practical advice and inspiration! Tune in now to learn how to bring your brand promise to life. Connect with Us: - Instagram: https://www.instagram.com/gvglmarketing (https://www.instagram.com/gvglmarketing?igsh=a280bGhvbjlpajJ3&utm_source=qr)/ - LinkedIn: https://www.linkedin.com/company/gvgl-marketing-management/ (https://www.linkedin.com/company/gvgl-marketing-management/) - TikTok: https://www.tiktok.com/@gvgl.marketing (https://www.tiktok.com/@gvgl.marketing?_t=8l3Po4zNmi6&_r=1)/ Timestamps: 00:00- Introduction 00:52- Who is Sevgi Gur 01:36- About today’s session 02:54 - How can companies ensure that brand promise is not just a marketing statement, but a lived experience for customers? 09:56-  Is brand promise a living term or is it like a firm stone for companies and they shouldn't be changing? 12:45 - The role of employees in the brand promise 15:54 - Improvisation, Playing with Positivity Cards 18:58- If you were a brand which brand would you be 21:00- What brand would you create and what would be your brand promise 22:35 - Your type of good vibe, and definition of good life 24:16 - Wrap up, Summary of Key messages

3. 

   31 Oct 2024

   Creating AI Impact In Marketing Growth Strategy

   Welcome back to the GVGL Brand Talks Podcast! After a short break, we’re back with Season 2 of insightful conversations featuring some of the biggest names in marketing across the MENA region. Joining us this week is Terry Kane, Managing Director at The Trade Desk for the Middle East and Africa. With over two decades of leadership experience, including roles at META and a blockchain certification from Oxford, Terry offers unparalleled insights into the transformative power of AI in marketing. Today, Terry and Ebru cover: 🌐 The Impact of AI in Marketing 🌐 Real-World Scenarios and Practical Advice 🌐 The Future of AI in Marketing 🌐 Terry’s Ideal Brand Identity and His Definition of Good Vibes, Good Life Tune in for this engaging episode and stay ahead of the curve as we uncover the future of AI in marketing! Connect with Us: - Instagram: https://www.instagram.com/gvglmarketing (https://www.instagram.com/gvglmarketing?igsh=a280bGhvbjlpajJ3&utm_source=qr)/ - LinkedIn: https://www.linkedin.com/company/gvgl-marketing-management/ (https://www.linkedin.com/company/gvgl-marketing-management/) - TikTok: https://www.tiktok.com/@gvgl.marketing (https://www.tiktok.com/@gvgl.marketing?_t=8l3Po4zNmi6&_r=1)/ Chapters: 00:00- Introduction 00:42- Who is Terry Kane 01:42- About today’s session 03:59 - How is AI changing the landscape of marketing and what are the biggest opportunities it presents? 12:44- What are the key areas in marketing where AI can create the most impact for growth? 14:53 -  Example of a marketing strategy where AI played a crucial role in driving growth? 18:00 - Improvisation, Playing with Positivity Cards 19:24- If you were a brand which brand would you be 20:10- What brand would you create and what would be your brand promise 22:29 - Your type of good vibe, and definition of good life 23:25 - Wrap up, Summary of Key messages

4. 

   6 Jun 2024

   Mastering Employer Brand Ambassadorship

   Join us in this insightful episode of GVGL Brand Talks as host Ebru Tuygun welcomes Özden Yiğit, Head of Human Resources at Bayer Middle East. With over 22 years of HR experience, Özden shares her expertise on the importance of employee branding in shaping a company's reputation and attracting top talent. Here’s what you’ll learn in this episode: 💠 Employee Branding: Discover why empowering employees to become brand ambassadors is essential in today’s competitive landscape. 💠 DEI Initiatives: Learn how Diversity, Equity, and Inclusion (DEI) initiatives play a critical role in enhancing employee branding and fostering a culture of belonging. 💠 Creating Brand Ambassadors: Understand the strategies for engaging employees and turning them into authentic brand advocates. 💠 Personal Insights: Özden shares her thoughts on maintaining positivity, her favorite brands, and how she defines a good vibe and a good life. Tune in to gain valuable insights into mastering employee brand ambassadorship and creating a thriving, inclusive workplace culture. #EmployeeBranding #HRLeadership #DiversityEquityInclusion #WorkplaceCulture #BrandAmbassadors #Inclusion #HRStrategies #GVGLBrandTalks #BayerMiddleEast #PodcastEpisode Connect with Us: - Instagram: https://www.instagram.com/gvglmarketing (https://www.instagram.com/gvglmarketing?igsh=a280bGhvbjlpajJ3&utm_source=qr)/ - LinkedIn: https://www.linkedin.com/company/gvgl-marketing-management/ - TikTok: https://www.tiktok.com/@gvgl.marketing (https://www.tiktok.com/@gvgl.marketing?_t=8l3Po4zNmi6&_r=1)/ Timestamps: 00:00- Introduction 00:26- Who is Ozden Yigit 01:32- About today’s session 02:22- Why is employer branding important for companies and how does a strong employee brand impact talent acquisition and retention? 04:04- What is DEI’s role in employee branding? 06:37 - Why do your employees need to become brand ambassadors? 10:43- Improvisation, Playing with Positivity Cards 13:55- If you were a brand which brand would you be 15:20- What brand would you create and what would be your brand promise 16:24- Your type of good vibe, and definition of good life 19:04- Wrap up, Summary of Key messages

5. 

   23 May 2024

   Designing Authentic Brand Storytelling | GVGL Brand Talks

   Welcome back to another GVGL Brand Talks episode! In this episode of GVGL Brand Talks, host Ebru Tuygun sits down with Anja Petrovski, Marketing & PR Director at Audi Volkswagen Middle East and a seasoned marketer with over 19 years of experience in the advertising industry. Anja shares her insights on the power of storytelling in shaping brand identity and creating emotional connections with consumers. Join us as we delve into the art of storytelling, defining brand narratives, and leveraging storytelling across marketing channels. Here’s what’s waiting for you in this episode: ☀️ Importance of Storytelling in Brand Communication ☀️ Role of Authenticity in Brand Storytelling ☀️ Examples of Successful Brand Storytelling Stay tuned for more episodes of GVGL Brand Talks, where we continue to explore the art of bringing brand promises to life. For more insights and inspiration, subscribe to our channel! #BrandTalks #marketingstrategy #purpose #dei #diversity #inclusion #equity #brandvalues #branding #leadership #podcast #newepisode Connect with Us: - Instagram: https://www.instagram.com/gvglmarketing (https://www.instagram.com/gvglmarketing?igsh=a280bGhvbjlpajJ3&utm_source=qr)/ - LinkedIn: https://www.linkedin.com/company/gvgl-marketing-management/ - TikTok: https://www.tiktok.com/@gvgl.marketing (https://www.tiktok.com/@gvgl.marketing?_t=8l3Po4zNmi6&_r=1)/ Timestamps: 00:00- Introduction 00:29- Who is Anja Petrovski 01:33- About today’s session 02:07- Why is storytelling an essential component of effective brand communication 04:20- What role does authenticity play in brand storytelling 08:19 - Examples of brands that have successfully leveraged storytelling to connect with their audience 11:16- Improvisation, Playing with Positivity Cards 12:45- If you were a brand which brand would you be 13:55- What brand would you create and what would be your brand promise 15:20- Your type of good vibe, and definition of good life 16:43- Wrap up, Summary of Key messages

6. 

   9 May 2024

   Leading Your Brand With Purpose: Championing DEI - Diversity, Equity, Inclusion

   A new GVGL Brand Talks episode is here! This week, Ebru Tuygun hosts a special guest, Patrick van der Loo, Pfizer's Regional President for the Middle East, Russia, China, and Africa region. Join their conversation as they explore purpose-driven leadership and its impact on diversity, equity, and inclusion (DEI) initiatives. Here’s what’s waiting for you in this episode: ☀️ Understand the significance of purpose-driven leadership in promoting DEI. ☀️ Learn actionable strategies for integrating DEI into brand purpose and values. ☀️ Discover how Pfizer is successfully running DEI initiatives including educating men on this topic. Stay tuned and play the Positivity Cards Game, where we’ll share personal stories and reflections that'll leave you feeling inspired. Find out Patrick's answers to what brand he would create and why he chose Twix and Vespa as brands that best describe him. Don't miss out! Hit play and subscribe for the full episode. Let's unlock your brand's untapped potential together! #BrandTalks #marketingstrategy #purpose #dei #diversity #inclusion #equity #brandvalues #branding #leadership #podcast #newepisode Connect with Us: - Instagram: https://www.instagram.com/gvglmarketing (https://www.instagram.com/gvglmarketing?igsh=a280bGhvbjlpajJ3&utm_source=qr)/ - LinkedIn: https://www.linkedin.com/company/gvgl-marketing-management/ - TikTok: https://www.tiktok.com/@gvgl.marketing (https://www.tiktok.com/@gvgl.marketing?_t=8l3Po4zNmi6&_r=1)/ Timestamps: 00:00- Introduction 00:30- Who is Patrick van der Loo 01:17- About today’s session 02:17- How can leaders ensure that their brand's purpose authentically supports DEI 07:38- initiatives or programs where Patrick successfully integrated DEI into the brand's purpose 09:24 - what Patrick recommends for Executives to make DEI part of their company DNA 11:28- Empowering women 15:10- Improvisation, Playing with Positivity Cards 17:44- If you were a brand which brand would you be 19:11- What brand would you create and what would be your brand promise 20:48- Your type of good vibe, and definition of good life 22:03- Wrap up, Summary of Key messages

7. 

   18 Apr 2024

   The Role Of Leadership In Building A ‘lovework’ Culture

   Welcome back to GVGL Brand Talks! In this episode, Ebru Tuygun hosts the inspirational Sophie Devonshire, Global CEO of Marketing Society and author. Sophie shares her expertise in impactful leadership and fostering brand-aligned cultures where employees love their work. ☀️ Here’s what you can expect from this episode: - Discover the transformative power of leadership in shaping a culture that embodies brand values and promotes employee happiness. - Explore the seven steps to thrive at work from Sophie's book "Love Work" and understand the leadership's role in creating environments where employees flourish. - Sophie emphasizes the importance of empathy, connection, and genuine care in leadership to nurture a thriving work culture. - Our guest advises people who have misalignment with work values and their mindset ☀️Join Ebru and Sophie for a positivity cards game exploring affirmations and mindset, followed by Sophie's entrepreneurial vision for a global tea brand, and insights into her definition of good vibes and good life. Don't miss this insightful conversation on leadership, work culture, and brand promises. Watch now for more insights and inspiration on brand empowerment! #BrandTalks #Leadership #BrandCulture #EmployeeEngagement #MarketingStrategy Connect with Us: - Instagram: https://www.instagram.com/gvglmarketing (https://www.instagram.com/gvglmarketing?igsh=a280bGhvbjlpajJ3&utm_source=qr)/ - LinkedIn: https://www.linkedin.com/company/gvgl-marketing-management/ - TikTok: https://www.tiktok.com/@gvgl.marketing (https://www.tiktok.com/@gvgl.marketing?_t=8l3Po4zNmi6&_r=1)/ Timestamps: 00:00- Introduction 01:24- Who is Sophie Devonshire 02:27- About today’s session 03:04- Leadership role to create a thriving environment 08:07- the importance of understanding the values and your framework to love the work you do 12:53 - Advice to people who have misalignments with their work, values, and mindset. 16:19- Improvisation, Playing with Positivity Cards 20:22- If you were a brand which brand would you be 21:04- What brand would you create and what would be your brand promise 22:58- Your type of good vibe, and definition of good life 24:19- Wrap up, Summary of Key messages

8. 

   28 Mar 2024

   Crafting The Power Of Brand Promise

   Welcome to the brand-new podcast GVGL Brand Talks, where we delve into the art of bringing brand promises to life! Join us as we explore the stories behind iconic brands and the strategies that drive their success. We will have fun playing a game with our positivity cards, and getting to know our guests better with their perspectives on personal brands, what brand would they create, and their definition of Good Vibes Good Life. In our inaugural episode, our host Ebru Tuygun welcomes special guest Maria Gedeon, a seasoned executive in retail and entertainment, for an insightful discussion. In this episode, you will also learn: - The importance of brand promise in shaping customer perceptions and fostering loyalty. - Maria Gedeon shares her expertise on brand strategy fundamentals, including the ABCDEF framework. - Actionable strategies for aligning your brand promise with customer experience. - Examples of brands excelling in delivering on their promises - Personal insights from Maria Gedeon on brands that resonate with her personality and her envisioned boutique hotel brand, "Sandinavian". Subscribe to GVGL Brand Talks for more inspiring episodes on brand strategy, marketing, and business growth. Stay tuned for empowering insights to elevate your brand journey! A big thank you to Poddster for supporting this podcast! Connect with Us: - Instagram: https://www.instagram.com/gvglmarketing (https://www.instagram.com/gvglmarketing?igsh=a280bGhvbjlpajJ3&utm_source=qr)/ - LinkedIn: https://www.linkedin.com/company/gvgl-marketing-management/ (https://www.linkedin.com/company/gvgl-marketing-management/?viewAsMember=true) - TikTok: https://www.tiktok.com/@gvgl.marketing (https://www.tiktok.com/@gvgl.marketing?_t=8l3Po4zNmi6&_r=1)/ Get Inspired. Elevate Your Brand. Subscribe Now! #BrandTalks #BrandStrategy #BrandPromise #MarketingInsights #PodcastEpisode #BrandBuilding #newpodcast Timestamps: 00:00- Who is Maria Gedeon 02:37- Introduction, about today’s session 03:14- What does brand promise mean to you 06:35- Alignment between brand promise and customer experience 09:28- Successful examples of brands that brought brand promises to life 11:34- Improvisation, Playing with Positivity Cards 13:47- If you were a brand which brand would you be 17:34- What brand would you create and what would be your brand promise 19:40- Your type of good vibe, and definition of good life 21:05- Wrap up, Summary of Key messages

9. 

   25 Mar 2024

   Welcome to GVGL Brand Talks!

   Welcome to GVGL Brand Talks, where we discover the art of bringing brand promises to life. Join us as we explore the stories behind iconic brands and the strategies that drive their success. The first episode is coming soon, stay tuned!

Contact GVGL Brand Talks

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.