Hack and Hustle dives into the challenges and successes in cybersecurity sales and marketing, featuring a fresh topic every week. Get career-boosting insights from top leaders and reps, and candid feedback from CISOs and buyers on what works and what doesn’t. Who knows? You might just end up thanking us from the beach at your next club trip!
Sponsored by Delve Risk, the intelligence platform for cybersecurity sales and marketing (delverisk.com (https://delverisk.com/)).
Hack & Hustle Podcast on Youtube (https://www.youtube.com/@hackandhustle-pod)
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In this episode of Hack and Hustle, Anthony Johnson and Brad Rager dive into the whirlwind pace of AI development and its transformative impact on businesses. They explore how AI is reshaping industries, the feeling of being an "imposter" in this fast-evolving landscape, and the necessity for leaders to redesign their companies from the ground up.
🎯Are you ready for some real conversations?
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13 Aug 2025
The Transformative Impact of AI on Cybersecurity Sales & Marketing
In this conversation, Anthony Johnson and Brad Rager discuss the rapid evolution of AI technology, its potential to automate creative processes, and the challenges businesses face in adopting these innovations. The discussion highlights the importance of leveraging unique data, understanding customer intent, and mastering prompt engineering to fully harness AI's capabilities.
"Data quality is crucial for effective AI implementation." "The impact of AI will be felt more in the long term."
🎯Are you ready for some real conversations?
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30 Jul 2025
Chelsea Strong: Building Trust in Cyber Sales
In this episode of Hack and Hustle, Anthony Johnson welcomes Chelsea Strong to discuss the importance of building trust in sales, navigating hype cycles, maintaining customer relationships, and the significance of networking. Chelsea shares her insights on how to break into the market as a new seller and emphasizes the value of mentorship and authentic connections in fostering a successful sales career.
"It's all who you know, not what you know."
🎯Are you ready for some real conversations?
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16 Jul 2025
Demystifying Equity Options in Startups
In this episode of Hack and Hustle, Anthony Johnson and Brad Rager delve into the complexities of equity options, particularly in the startup environment. They discuss what equity and options are, how they work, and the risks involved in exercising them.
"You made a bet. You made an investment." "You're in a casino."
🎯Are you ready for some real conversations?
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2 Jul 2025
Todd White: Trust and Technology—Cybersecurity Must-Haves
Todd White highlights the necessity of establishing trust and cultivating personal connections to achieve success in sales, interviewed by Anthony Johnson and Brad Rager.
18 Jun 2025
Jonathan Sabatini: The Evolution of the VAR Model
Jonathan Sabatini, CRO at Consortium Networks, examines how trust and internal culture drive success in cybersecurity sales, emphasizing cultural fit during hiring in this interview with Anthony Johnson and Brad Rager.
4 Jun 2025
Kayla Cytron-Thaler: Mastering Outbound Sales
Kayla Cytron-Thaler shares outbound sales strategies with Anthony Johnson and Brad Rager, emphasizing authenticity, personalization, and hard work to achieve sales success in this interview.
21 May 2025
Damian Tommasino: Mastering LinkedIn for Career Growth
In this episode, Anthony Johnson and Brad Rager welcome Damian Tommasino, Staff Solutions Engineer at Snyk and Founder of Cyber Informants. They discuss the importance of LinkedIn for personal branding, networking, and career growth, particularly for sales engineers. Damian shares insights on building a community, engaging authentically, and the long-term strategies necessary for success on the platform.
"It's a long game thing." "You have to be consistent." "Authenticity really comes across."
Are you ready for some real conversations?
Join the community to learn, connect, and grow!
Contact us at pod@crux.so to get access to the Slack Channel.
https://www.crux.so/hack-and-hustlea
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7 May 2025
It's a Recruiters World
In this conversation, Anthony Johnson and Brad Rager delve into the intricacies of the recruitment process, particularly in the cybersecurity sector. They discuss the roles of recruiters, the types of recruitment models, common misconceptions candidates have, and how candidates can effectively leverage recruiters to advance their careers.
"Recruiters primarily work for the companies that pay them." "Networking and outreach are essential for job seekers."
Are you ready for some real conversations?
Join the community to learn, connect, and grow!
Contact us at pod@crux.so to get access to the Slack Channel.
https://www.crux.so/hack-and-hustle
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23 Apr 2025
Job Hunt: Some Due Diligence Required
In this episode of Hack and Hustle, Anthony Johnson and Brad Rager discuss the importance of conducting thorough diligence on potential employers. They emphasize the significance of understanding company culture, the impact of industry context, and the necessity of asking the right questions during the job search process.
"Candidates should ask thoughtful questions during interviews." "Networking with former employees can provide valuable insights."
Are you ready for some real conversations?
Join the community to learn, connect, and grow!
Contact us at pod@crux.so to get access to the Slack Channel.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
9 Apr 2025
Mark Cervantes: Building Effective Channel Programs
In this episode of Hack and Hustle, Anthony Johnson and Brad Rager invited Mark Cervantes to share his extensive experience in sales channels and partnerships, emphasizing the importance of understanding channel dynamics, building relationships, and the long-term commitment required for success.
"Channel sales should be measured by partner-initiated opportunities."
Are you ready for some real conversations?
Join the community to learn, connect, and grow!
Contact us at pod@crux.so to get access to the Slack Channel.
https://www.crux.so/hack-and-hustle
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26 Mar 2025
Brian Murphy: The Evolution of Cybersecurity Sales Over the Years
In this episode, Anthony Johnson and Brad Rager discuss sales enablement with Brian Murphy, SVP of Sales and Business Development at NowSecure. They explore Brian's journey into sales, the evolution of sales practices, and the importance of customer-centric selling.
"Be curious, not judgmental." "Sales enablement is about how do you do selling more effectively."
Are you ready for some real conversations?
Join the community to learn, connect, and grow!
Contact us at pod@crux.so to get access to the Slack Channel.
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12 Mar 2025
Dennis Dayman: Engaging in the Cybersecurity Community
In this episode, Anthony Johnson and Brad Rager discuss strategies for growing your career and networking by giving back and getting involved in the cybersecurity community.
They are joined by Dennis Dayman, CISO of Code 42, who shares his experiences and insights. The conversation covers the importance of joining organizations and coalitions, the benefits of networking, and the value of contributing to the community.
Are you ready for some real conversations?
Join the community to learn, connect, and grow!
Contact us at pod@crux.so to get access to the Slack Channel.
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26 Feb 2025
The Value of Networking and Concentration at Conferences
In this episode, Anthony Johnson and Brad Rager discuss the value and ROI of attending cybersecurity conferences as vendors. They explore the different types of conferences, such as Black Hat and RSA, and the benefits they offer to security leaders. They also discuss the importance of networking and building relationships at conferences. The conversation covers strategies for maximizing ROI, including participating in regional boutique events and thinking outside the box with guerrilla marketing tactics.
"The thing we recommend to customers is to look at the regional boutique events."
Are you ready for some real conversations?
Join the community to learn, connect, and grow!
Contact us at pod@crux.so to get access to the Slack Channel.
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12 Feb 2025
Dmitriy Solakovsky: Doing Business in the Cybersecurity Industry
In this episode of Hack and Hustle, Anthony Johnson and Brad Rager talk with Dmitriy Solakovsky, CISO at SEMrush, to discuss the critical intersection of cybersecurity and business. Dmitriy emphasizes the need for vendors to listen actively to security leaders, and build long-term relationships. The conversation also delves into importance of maturity in decision-making processes and how crafting a good story is essential for engaging stakeholders..
"We are not spending enough time listening to the business." "CISOs are continuously working to make themselves obsolete."
Are you ready for some real conversations?
Join the community to learn, connect, and grow!
Contact us at pod@crux.so to get access to the Slack Channel.
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29 Jan 2025
Networking Strategies: Land Your Next Job
In this episode, Anthony Johnson and Brad Rager discuss networking strategies to land a job in the cybersecurity industry. They emphasize the importance of networking and building connections with people, both within and outside of your company, industry, and sector. They also stress the need for purposeful networking, having a clear story and objectives, and being open to opportunities.
"Network up and down." "People are finding jobs through their networks, not just job boards."
Are you ready for some real conversations?
Join the community to learn, connect, and grow!
Contact us at pod@crux.so to get access to the Slack Channel.
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8 Jan 2025
Neil Saltman: The Future of Cybersecurity Sales
In this episode of Hack and Hustle, Anthony Johnson and Brad Rager interview Neil Saltman, co-author of "Cybersecurity Sales: A Buyer and Seller's Perspective."
They discuss:
1) The evolution of cybersecurity sales,
2) The importance of relationships and trust, and
3) The changing landscape of lead generation.
Neil shares insights on what separates successful sales reps from mediocre ones, the significance of understanding the buyer-seller dynamic, and the impact of AI on sales and marketing efforts.
"Don't treat people like a transaction." "The relationship gets you the conversation, but value gets you the sale."
Are you ready for some real conversations?
Join the community to learn, connect, and grow!
Contact us at pod@crux.so to get access to the Slack Channel.
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20 Dec 2024
Welcome to Hack & Hustle
In the very first episode of Hack & Hustle, Anthony Johnson and Brad Rager introduce our podcast, where we'll discuss the ups, downs, and lessons learned in the world of cybersecurity sales and marketing.
The aim? To build a community and provide real conversations to help people in their careers.
The podcast focuses on three main areas:
Helping sellers excel in their current roles,
Guiding individuals in finding the right job and progressing in their careers,
And assisting managers in building and managing their teams.
Are you ready for some real conversations?
Join the community to learn, connect, and grow!
Contact us at pod@crux.so to get access to the Slack Channel.
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Who has been a guest on Hack & Hustle
Names identified in recent episode analyses. Showing up to five guests.
Todd White
Jonathan Sabatini
Kayla Cytron-Thaler
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
468
Score snapshot 15 Sept 2025
Podcast Authority Score: 31 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
35
Social presence
0
YouTube
66
Engagement
0
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