Learning how to DIY your PR is the growth hack every small business owner needs - the Hack Your Own PR podcast will teach you everything you need to know to get your business and yourself authentically featured in the most impactful publications.
Publicity, PR, media relations, call it what you like. On Hack Your Own PR Odette Barry shares conversations with some of her favourite publicists, journalists, editors, presenters and producers about the often misunderstood industry of public relations.
So whether you're a small business owner learning how to DIY your PR, a publicist looking to deepen your knowledge, or an aspiring publicist striving to gain new skills and understand the media landscape, this podcast offers personal insights and stories, practical tips to improve your pitching and step-by-step guidance to secure headline news.
If you have any questions about how to DIY your PR and win your own publicity - shoot me a DM over on LinkedIn or Instagram.
https://www.instagram.com/odetteandco/
https://www.linkedin.com/in/odette-barry/
DIY PR pitching to US media with Brett Farmiloe, CEO of HARO | Ep 115
In this episode of Hack Your Own PR, the podcast that helps founders and change-makers tell their story, build credibility without needing a big PR budget, we're chatting with Brett Farmiloe, the Founder and CEO of Featured, and the owner of the iconic Help a Reporter Out — HARO. Brett is literally in the thick of the AI world right now.
What I love about Brett is that he sits at this fascinating intersection between expert sourcing, media opportunities, and the evolving world of AI visibility. He's seen every mistake people make when pitching themselves. He knows what actually helps a journalist say yes. And he's got a front-row seat to how brands are trying to show up inside large language models and what actually moves the needle.
In our conversation, we explore:
How to use HARO and Featured to land expert commentary pieces
The anatomy of a pitch that cuts through (including Brett's very cheesy but genuinely helpful HARO acronym)
Why journalists can immediately spot AI-generated pitches
What citations really mean for visibility inside LLMs
The emerging tension between the media industry and AI — and how founders can navigate it
If you're a founder trying to build thought leadership, a not-for-profit leader trying to get your message out, or a publicist wanting to stay ahead of the curve, you will absolutely take away something practical from this chat.
So grab a cuppa, or pop your headphones in while you take the dog for a lap around the block, and let's dive into this conversation with Brett Farmiloe.
Find Odette Barry online:
https://www.odetteandco.com.au/
https://www.instagram.com/odetteandco/
https://www.linkedin.com/in/odette-barry/
Find Brett Farmiloe online
https://www.helpareporter.com/
https://www.instagram.com/helpareporter/
https://www.linkedin.com/in/brettfarmiloe/
5 Dec 2025
How to pitch to Sunrise with Laura Francis | Ep 114
In this episode of Hack Your Own PR! with Odette Barry, we take you inside one of the most dynamic, fast-paced environments in Australian media — breakfast television.
Odette is joined by Laura Francis, the Managing Editor of Sunrise, where she oversees the editorial direction, content strategy, and daily rhythm of the country's highest-rating morning show.
She's the one shaping the stories you sip your coffee to every morning — from breaking news and political hot topics, to consumer segments and yes, the occasional tap-dancing dachshund.
If you've ever wondered what it takes to fill three hours of live TV every day — and keep millions of Australians tuned in before 9am — Laura's here to break it down.
We talk about:
How stories are chosen, shaped, and prioritised overnight and in real-time
The kinds of pitches that actually make it to air — and what gets instantly binned
How Sunrise balances hard news, entertainment, and real human stories
What publicists and media talent often misunderstand about live TV
And why the most effective guests are never just 'available' — they're relevant
Tips for pitching
Tailor pitches with an understanding of Sunrise's structure. Avoid generic press releases — they won't land if they aren't visual, short (approx. 3 minutes), or morning-TV friendly.
Sunrise is built around visuals. If you're pitching a segment, ensure you've got strong, clear footage or imagery that brings the story to life. Even a preview or pre-event demonstration is better than nothing.
Craft a concise one-liner that reads like a Sunrise segment tease. Producers are time-poor — if they can't instantly see how it fits into the show, it's a miss.
Laura shares incredibly practical advice for anyone hoping to land a breakfast segment — and gives us a peek into the editorial engine room of a program that sets the national conversation every day.
This episode is packed with newsroom gold — for PRs, founders, and anyone curious about how big media moves behind the scenes.
Find Odette Barry online:
https://www.odetteandco.com.au/
https://www.instagram.com/odetteandco/
https://www.linkedin.com/in/odette-barry/
Find Laura Francis online
https://www.linkedin.com/in/laura-francis-58101677/
4 Nov 2025
Pitching 6pm Nine News features with Meredith Marks | Ep 113
Publicist Odette Barry interviews Meredith Marks, Features & Investigations Producer at Nine News, revealing how to craft compelling pitches that secure television features.
Who has been a guest on Hack Your Own PR
Names identified in recent episode analyses. Showing up to five guests.
Meredith Marks
Lucy Asker
Lucinda McKimm
Cosi Toni
Sudeshna Ghosh
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
2 ratings
Spotify
4.5 / 5
10 ratings
Podcast Authority Score: 62 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
91
Social presence
0
YouTube
0
Engagement
85
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Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Questions about Hack Your Own PR
Who hosts Hack Your Own PR?
Odette Barry host the show. Published by Odette Barry.
How often do new episodes come out?
The show publishes weekly, based on its RSS feed.
Does Hack Your Own PR take guests?
Yes. Guests have been identified in episode analyses.
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