A podcast to master your marketing.
This is a podcast for Business Owners looking to develop their business on social media. We touch on the basics all way through to the detail so even if you are a marketing professional this can work for you too.
Joe Yates, Managing Director of Unknown Marketing will take you on our journey with business connections who are experts in their industries. Oh, and to mention, if you are a business you are a marketer so we will be bringing in business owners too and discover how they have built their business through traditional methods.
This week's episode of The Hacking The Algorithm Podcast is all about how you turn video views into leads. This is a different episode, for the very reason that not many people are doing this and it's going to disturb the norm.
Joe discusses with returning guest, Steve Cranston, how interactive video can engage your audience much more than your traditional linear videos. Remember don't share this with the world, just a select few friends as those listening to this podcast will disturb the algorithm and fly 🚀🚀🚀
Enjoy and review :)
29 Jun 2020
8. E8: A brand is more than just a logo
This week Joe talks to Craig Hancock from More Than Just Design. More than Just Design are visual communication experts based in the Midlands. We help our clients discover a different way of sharing their message effectively through the power of visual communication.
Craig is another marketeer but specialising in graphic design and branding. Craig has 8 years in the industry and he's someone who has worked on a range of different brands from start-ups to large corporations. If you want to check out their website first click here - http://www.morethanjustdesign.co.uk/ (http://www.morethanjustdesign.co.uk/)
Joe and Craig talk about how branding is far more than just a logo, what goes into an effective brand, and how in fact the brand can of course hack the algorithm.
This episode is not just for people with an interest in graphic design and branding. It is for who has an invested interest in learning how to grow a business and increase the perceived value of a brand.
As always Joe and the team at Unknown Marketing want to hear from you and shout your ideas over for podcasts:
Instagram - Hacking The Algorithm Podcast (Coming soon)
Facebook - Hacking The Algorithm Podcast Group ( https://www.facebook.com/groups/hackingthealgorithm/ (https://www.facebook.com/groups/hackingthealgorithm/))
LinkedIn - https://www.linkedin.com/company/hacking-the-algorithm-podcast/ (https://www.linkedin.com/company/hacking-the-algorithm-podcast/)
https://www.unknownmarketing.co.uk/ (https://www.unknownmarketing.co.uk/)
22 Jun 2020
7. E7: Telling a story with Anna Woolliscroft
We all love stories right? From aged 1 we read or been read stories. They have been ingrained into our lives and we love them. You may not like reading but trust me you like a story. It's why when someone asks you a question about your past, you can talk about it for a long time. Whenever anyone asks me about my journey to starting Unknown Marketing, I end up speaking for 10 minutes and that's because it's a story and the listener is engaged.
So, how can we do this in our marketing? Well, I'd tell you but I'd just say you'd be better off listening to Anna Woolliscroft from Market Avenue Limited as she answers the following questions:
What is a strategic storyteller?
What is the benefit?
How can good copy turn website visitors into customers?
If you need further assistance with your marketing and in particular your storytelling, then here are both of our details below:
Anna Woolliscroft - Market Avenue Limited:
P/ 01543 897121
E/ info@marketavenueltd.co.uk
W/ https://www.marketavenueltd.co.uk/ (https://www.marketavenueltd.co.uk/)
Joe Yates - Unknown Marketing
E/ hello@unknownmarketing.co.uk
W/ https://unknownmarketing.co.uk/ (https://unknownmarketing.co.uk/)
17 Jun 2020
6. E6: Creating Lead Generating Video Testimonials | Nimble Film Chick
In this podcast, we speak to Katie Nuttall from Nimble Film Chick about:
👉 The power of video testimonials
👉How they can be filmed
👉Top 5 tips when shooting the videos yourself
👉How to distribute these videos
_____________________
If you would like assistance shooting your video testimonials then you can contact Katie here:
e / hello@nimblefilmchick.com
t / 07916 163379
w/ https://www.nimblefilmchick.com/
______________________
If you need help marketing your videos, contact us here:
e/ hello@unknownmarketing.co.uk
t/ 07807 005533
w/ https://www.unknownmarketing.co.uk/
8 Jun 2020
5: E5: Professional Photography In Business.
Welcome to the third episode of the Unknown Marketing Podcast. Today we speak to Norman Rubenis, owner of Ruby Studios, a leading photography studio in the west midlands. Norman and Joe discuss how professional photography will benefit and help your businesses image and marketing.
Unknown Marketing: https://www.unknownmarketing.co.uk/ (https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.unknownmarketing.co.uk%2F&v=-IEH3ZPcIAw&redir_token=oS0xLkPahMu_LyPJ1qivmPtSnHh8MTU5MDk0MTI2M0AxNTkwODU0ODYz&event=video_description)
Ruby Studios: https://www.rubystudios.co.uk/ (https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.rubystudios.co.uk%2F&v=-IEH3ZPcIAw&redir_token=oS0xLkPahMu_LyPJ1qivmPtSnHh8MTU5MDk0MTI2M0AxNTkwODU0ODYz&event=video_description)
1 Jun 2020
4: E4: Cloud Based Accountancy - Is it worth it for your business?
What is cloud based accountancy?
Cloud computing accounting software is accounting software that is hosted on remote servers. It provides accounting capabilities to businesses in a fashion similar to the SaaS (Software as a Service) business model. Data is sent into "the cloud," where it is processed and returned to the user.
This means that your accountants can work remotely on your accounts which has been perfect through the coronavirus pandemic for Carthy Accountants. In this video, Joe interviews Aaron Taft, Accounting Technician at Carthy Accountants about the benefits of using cloud accounting over more traditional methods.
"Why is this on the Hacking The Algorithm Podcast though Joe?"
When I was speaking to Aaron about Referral Marketing, I thought I'd bring you some value at a different angle. Plus one of the key benefits is time saving which you can invest more of that time into your brand and marketing.
Benefits of Cloud Accounting:
1) Mobile Access 24/7
2) A Cost and Effective Solution
3) No time consuming back ups and very secure
4) Share and Collaborate with ease
5) Reduces Paperwork and makes your company more sustainable.
Talk to Carthy Accountants about moving to cloud based:
Email - clientservices@carthyaccountants.co.uk
Website - www.carthyaccountants.co.uk
Phone - 01785 248939
30 May 2020
3: E3: The Power of Video In Marketing
We are joined by Steve Cranston from Lilac Howell Films who explains the power of professional video in your businesses marketing strategy.
Unknown Marketing: https://www.unknownmarketing.co.uk/ (https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.unknownmarketing.co.uk%2F&v=9JdsMAwwh6Y&event=video_description&redir_token=hptN6NJxBAR5BNaQoaA7IzDfZNR8MTU5MDkzOTg2OEAxNTkwODUzNDY4)
Lilac Howell Films: http://lilac-films.com/ (https://www.youtube.com/redirect?q=http%3A%2F%2Flilac-films.com%2F&v=9JdsMAwwh6Y&event=video_description&redir_token=hptN6NJxBAR5BNaQoaA7IzDfZNR8MTU5MDkzOTg2OEAxNTkwODUzNDY4)
22 May 2020
2: E2: How to Make a Perfect Podcast - Expert Explains
Welcome to the fourth episode of the Unknown Marketing Podcast.
Today we speak to Charlotte Foster, owner of Charlotte Foster Podcasts, Charlotte is a podcast expert and consultant.
She has years of experience in both podcasting and radio and in this episode Charlotte and Joe discuss the benefits of podcasting in business, and how to create the perfect podcast.
Unknown Marketing: https://www.unknownmarketing.co.uk/ (https://www.youtube.com/redirect?redir_token=6p_ieZ5tF_btyz0PVYg9gGAZpeZ8MTU5MDE5MzMzOUAxNTkwMTA2OTM5&event=video_description&v=CzmDQZchkPE&q=https%3A%2F%2Fwww.unknownmarketing.co.uk%2F)
Charlotte Foster Podcast: https://www.charlotte-foster.co.uk/ (https://www.youtube.com/redirect?redir_token=6p_ieZ5tF_btyz0PVYg9gGAZpeZ8MTU5MDE5MzMzOUAxNTkwMTA2OTM5&event=video_description&v=CzmDQZchkPE&q=https%3A%2F%2Fwww.charlotte-foster.co.uk%2F)
9 May 2020
1: E1: How To Generate Leads From Your Website.
Unknown Marketing's managing director, Joe, speaks to Rob, creator of Red Box Web Design about how to generate leads from your website, from traffic to sale. Hope you enjoy!
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