Half Hippie is about identity, sustainability, and entrepreneurship.
We’ll share stories about what makes us all Half Hippie, and what our other half does to make a positive impact in the world.
Today’s guest is a designer with a sustainable branding and packaging studio.
Welcome, Denisa Parker!
Denisa calls herself a kind rebel because she loves challenging the status quo, disrupting unsustainable practices and helping others make a real difference in the world - all while being kind and leading from the heart.
She turned her passion for design and sustainable living into a design studio, Kind and Ivy. It's become a mission to help small business owners on their journey towards making a positive impact in the world. She's helped numerous brands in the lifestyle, fashion, beauty and wellness industries turn their business dreams into reality through brand identity and packaging design.
Where to find Denisa online
kindandivy.com (https://kindandivy.com/)
Instagram (https://www.instagram.com/kindandivy.studio/)
Follow us on Instagram and continue the conversation @halfhippiepodcast (https://www.instagram.com/halfhippiepodcast/).
5 May 2022
Groovy Interior Design (with Nan Krueger)
Today’s guest is an interior designer, entrepreneur, mom, and a wicked awesome Color and Pattern Mixologist.
Welcome, Nan Krueger!
It makes sense that she’s an interior designer. her parents were amateur designers--they owned a few houses over the years while she was growing up in the 70’s, and she remembers playing with their fabric samples and drafting supplies. Their furniture templates fascinated her; she drew floor plans for countless imaginary homes.
She went on to earn degrees in art history and interior design. Over the past 25 years, she’s worked for several designers, taught design classes for two community education programs, and volunteered at historic houses.
She started Groovyhome because she believes that your home can be your sanctuary, without the pain of renovating. She believes in repurposing when possible, basing your layout on your lifestyle, and using interior design to make the most of the space you've already got.
Where to find Nan online
Mygroovyhome.com (https://www.mygroovyhome.com)
Instagram (https://www.instagram.com/nan.groovyhome/)
Follow us on Instagram for some design inspiration including photos of my famous purple couch, and more @halfhippiepodcast (https://www.instagram.com/halfhippiepodcast/)
24 Mar 2022
The Business Case for Sustainability
I have an exciting announcement in this episode!
After studying Business Sustainability Management at Cambridge University online, I’m becoming a Sustainability Consultant.
I’ve known personally that being more sustainable is less expensive, feels better, and is actually fun, and now I can make the business case for it so that will be the topic of this episode. (I'll also tell you about my trip to Azores.)
The focus of my work will be hotels and coworking spaces because they have so much potential to make a big impact, and it will be fun!
Follow me on Instagram @halfhippiepodcast (https://instagram.com/halfhippiepodcast) and let's talk about what hotels are doing right and what they can do better.
Sources in today's episode:
EY (2020): Why it’s important to measure and report long-term value (https://www.ey.com/en_gl/assurance/why-its-important-to-measure-and-report-long-term-value)
Harvard Business Review (2016): The Comprehensive Business Case for Sustainability (https://hbr.org/2016/10/the-comprehensive-business-case-for-sustainability)
Deloitte (2020): Measuring the business value of corporate social impact (https://www2.deloitte.com/us/en/insights/topics/social-impact/business-value-of-improving-your-csr-scorecard.html) (the 6 areas)
World Economic Forum (2018): Sustainability is now mission critical for businesses. Here's why (https://www.weforum.org/agenda/2018/09/sustainability-is-now-mission-critical-for-businesses-heres-why/)
SSRN (2015): From the Stockholder to the Stakeholder: How Sustainability Can Drive Financial Outperformance (https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2508281)
Investors’ Corner (2019): Is sustainability profitable? (https://investors-corner.bnpparibas-am.com/investing/sustainability-profitable/)
Inc. (nd): 73 Percent of Millennials Are Willing to Spend More Money on This 1 Type of Product (https://www.inc.com/melanie-curtin/73-percent-of-millennials-are-willing-to-spend-more-money-on-this-1-type-of-product.html)
Fast Company (2021): People are more likely to trust—and buy—purpose-driven brands (https://www.fastcompany.com/90605135/people-are-more-likely-to-trust-and-buy-purpose-driven-brands)
Wharton (2016): How Companies Can Tap Sustainability to Motivate Staff (https://knowledge.wharton.upenn.edu/article/how-companies-tap-sustainability-to-motivate-staff/)
Bloomberg (2022): Five Key Takeaways From SEC’s Proposal for Climate Disclosures (https://www.bloomberg.com/news/articles/2022-03-21/five-key-takeaways-from-sec-s-proposal-for-climate-disclosures?srnd=green)
Impact Reporting (2021): A handy list of social value statistics (https://impactreporting.co.uk/social-value-stats/)
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