Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

Half Wasted

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by Chris Kervinen

9 episodes

Updated Daily

Accepts GuestsHas Sponsors

Podcast Overview

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Every marketer has heard this quote by John Wanamaker, but why it is so prevalent to this day when there’s more data, tools and expertise available than ever before? In our new podcast series Half Wasted we’ll discuss with some of today’s brightest marketing masterminds how they feel about John's quote, what marketing effectiveness requires from the marketers as well as from the companies, and why data isn't utilised in decision making as much as we like to think.

Language

🇺🇲

Publishing Since

8/20/2021

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Recent Episodes

January 26, 2022

Half Wasted S2 E1 - Marketing in 2022

New year, new me, new marketing plans! In this episode I'm inviting Ashley Lewin, the Director of Demand Generation at Refine Labs, to discuss what changes in marketing in 2022, how B2B starts to mimic B2C in marketing and why lost sales can provide the most valuable lessons for the marketing team.

December 22, 2021

Half Wasted Episode 9 - First Principles of Marketing

What marketing & architecture have in common? In both worlds you need to build your masterpiece on a solid (scientific) foundation, otherwise you're in a world of trouble. These "First Principles" are more often forgotten in marketing, however, which is why many of today's marketing campaigns tend to be shots in the dark, rather than well-thought strategic initiatives. In the season finale of Half Wasted I'm inviting Evidence-Based Marketing mastermind Wiemer Sneijder to discuss what we can learn from marketing literature, and how the role of marketing research can usher us into the post-cookie era in marketing.

December 9, 2021

Half Wasted episode 8 - Life After Cookies

What happens to digital marketing (and marketers in general) now that the consumer data privacy issues are forcing the companies to rethink their targeting methods? In this episode I'm inviting Riikka Söderlund, the CMO of Smartly, to share her insights on how the upcoming cookie apocalypse will actually change the game, and how this change might be more for good than we tend to think.

9 total episodes available

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Frequently asked questions

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What is Half Wasted?: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Every marketer has heard this quote by John Wanamaker, but why it is so prevalent to this day when there’s more data, tools and expertise available than ever before?

In our new podcast series Half Wasted we’ll discuss with some of today’s brightest marketing masterminds how they feel about John's quote, what marketing effectiveness requires from the marketers as well as from the companies, and why data isn't utilised in decision making as much as we like to think.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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