There comes a time in every social media manager’s life when you ask yourself: “Should I stay or should I go?” Join Brandy Cerne for interviews that showcase examples of a marketing career beyond social media. If you’re looking to transition out of social media in your day to day work, these real stories and practical tips will help you explore other paths.
Handing Over the Passwords is a podcast about exploring a marketing career beyond social media.
In this episode, Brandy talks with Dana Cass, a freelance content writer.
So many people fall into a social media role out of college - the old “let’s try the young person on social!” but Dana shares how she started working in social media in a higher stakes role. Anyone who’s had to do a little crisis comms will relate.
Dana also offers a helpful perspective of how to explore other aspects of working in social media - she now offers executive thought leadership as part of her services, and she shares how that’s been a good middle ground.
For a fun bonus - listen to the end to hear another brand new career path Dana might be exploring soon.
Get more support with Exploring a Marketing Career Beyond Social Media, the workbook: https://brandycerne.gumroad.com/l/exploringmarketingworkbook (https://brandycerne.gumroad.com/l/exploringmarketingworkbook)
Connect with Dana:
www.casscontentstudios.com (http://www.casscontentstudios.com/)
https://www.linkedin.com/in/danacass/ (https://www.linkedin.com/in/danacass/)
Connect with Brandy:
https://www.brandbybrandy.com/ (https://www.brandbybrandy.com/)
https://www.linkedin.com/in/brandycerne/ (https://www.linkedin.com/in/brandycerne/)
https://twitter.com/brandycerne (https://twitter.com/brandycerne)
https://www.youtube.com/@brandbybrandy (https://www.youtube.com/@brandbybrandy)
18 Sept 2023
Transitioning to long-form writing with Roomini Wijayarathne
Handing Over the Passwords is a podcast about exploring a marketing career beyond social media.
In this episode, Brandy talks with Roomini Wijayarathne, a content writer at Surge Global.
Roomini earned an English degree before working in social media at Ogilvy Digital. She offers a helpful perspective for anyone who would like to make long form writing a larger part of their work, and for anyone who has experience working for a large corporation. She talks with honesty about what it’s like to learn new skills, and the learning curve that can come with that transition.
Get more support with Exploring a Marketing Career Beyond Social Media, the workbook: https://brandycerne.gumroad.com/l/exploringmarketingworkbook (https://brandycerne.gumroad.com/l/exploringmarketingworkbook)
Connect with Roomini:
https://www.linkedin.com/in/roomini-wijayarathne-a9450b98/ (https://www.linkedin.com/in/roomini-wijayarathne-a9450b98/)
Connect with Brandy:
https://www.brandbybrandy.com/ (https://www.brandbybrandy.com/)
https://www.linkedin.com/in/brandycerne/ (https://www.linkedin.com/in/brandycerne/)
https://twitter.com/brandycerne (https://twitter.com/brandycerne)
https://www.youtube.com/@brandbybrandy (https://www.youtube.com/@brandbybrandy)
5 Sept 2023
Leveling up with Alison Fox
Handing Over the Passwords is a podcast about exploring a marketing career beyond social media.
In this episode, Brandy talks with Alison Fox, a Fractional CMO at Black Pony.
This interview covers how Alison has moved up in her career and still oversees social media, but in a more strategic capacity. It offers an alternative path to moving out of social media - instead, moving up.
Alison is open and honest in this interview. When someone takes on a leadership role, it can get harder to relate to them and their career path, and connect to how they got to where they are today. Alison’s an open book in the best way possible.
She’s also an advocate for a multidisciplinary approach to your career.
Get more support with Exploring a Marketing Career Beyond Social Media, the workbook: https://brandycerne.gumroad.com/l/exploringmarketingworkbook (https://brandycerne.gumroad.com/l/exploringmarketingworkbook)
Connect with Alison:
https://pony.black/ (https://pony.black/)
https://www.linkedin.com/in/alison-fox-78884210/ (https://www.linkedin.com/in/alison-fox-78884210/)
Connect with Brandy:
https://www.brandbybrandy.com/ (https://www.brandbybrandy.com/)
https://www.linkedin.com/in/brandycerne/ (https://www.linkedin.com/in/brandycerne/)
https://twitter.com/brandycerne (https://twitter.com/brandycerne)
https://www.youtube.com/@brandbybrandy (https://www.youtube.com/@brandbybrandy)
21 Aug 2023
Creating happy corners of the internet with Claire Hueg
Handing Over the Passwords is a podcast about exploring a marketing career beyond social media.
In this episode, Brandy talks with Claire Hueg, a full-time freelancer and Community Manager building her business Persephone Planet.
Claire offers a slightly different perspective - she still works in social media, but has recently made some changes to reduce how much she’s working in content creation, and instead overseeing digital communities more holistically.
It’s so easy to become jaded working in social media, but Claire has a welcome positive outlook.
Claire talks about content channels overall - she has a finger on the pulse of what’s going on and what’s worth spending time on.
Get more support with Exploring a Marketing Career Beyond Social Media, the workbook: https://brandycerne.gumroad.com/l/exploringmarketingworkbook (https://brandycerne.gumroad.com/l/exploringmarketingworkbook)
Connect with Claire:
https://www.persephoneplanet.co/ (https://www.persephoneplanet.co/)
https://www.instagram.com/persephoneplanet/ (https://www.instagram.com/persephoneplanet/)
https://ripefortheclicking.substack.com/ (https://ripefortheclicking.substack.com/)
Connect with Brandy:
https://www.brandbybrandy.com/ (https://www.brandbybrandy.com/)
https://www.linkedin.com/in/brandycerne/ (https://www.linkedin.com/in/brandycerne/)
https://twitter.com/brandycerne (https://twitter.com/brandycerne)
https://www.youtube.com/@brandbybrandy (https://www.youtube.com/@brandbybrandy)
7 Aug 2023
Marketing Consulting with Alexa Phillips
Handing Over the Passwords is a podcast about exploring a marketing career beyond social media.
In this episode, Brandy talks with Alexa Phillips, a freelance writer and marketing consultant.
Alexa has transitioned out of working in social media management in a full-time capacity, but she still offers it as one of her services.
Her interview is helpful for anyone looking at how social media can become one slice of the pie instead of the whole thing, especially if you’re freelancing and deciding what services to offer.
Alexa also talks about career exploration and niching down.
This interview’s also for anyone feeling a bit of burnout working in social — Alexa has taken a step back to rebalance her work and build a day-to-day that’s much more satisfying.
On another note, Alexa’s also a great person to have in your freelancer community - she’s always sharing knowledge, resources, and support.
Get more support with Exploring a Marketing Career Beyond Social Media, the workbook: https://brandycerne.gumroad.com/l/exploringmarketingworkbook (https://brandycerne.gumroad.com/l/exploringmarketingworkbook)
Connect with Alexa:
Twitter: https://twitter.com/alexacphillips (https://twitter.com/alexacphillips)
LinkedIn: https://www.linkedin.com/in/alexa-c-phillips/ (https://www.linkedin.com/in/alexa-c-phillips/)
https://linktr.ee/alexaphillips (https://linktr.ee/alexaphillips)
Connect with Brandy:
https://www.brandbybrandy.com/ (https://www.brandbybrandy.com/)
https://www.linkedin.com/in/brandycerne/ (https://www.linkedin.com/in/brandycerne/)
https://twitter.com/brandycerne (https://twitter.com/brandycerne)
https://www.youtube.com/channel/UCiVW-T2bZYVc142qM70lL_g (https://www.youtube.com/channel/UCiVW-T2bZYVc142qM70lL_g)
21 Jul 2023
A Community deep dive with Taylor Harrington
Handing Over the Passwords is a podcast about exploring a marketing career beyond social media.
In this episode, Brandy talks with Taylor Harrington, Head of Community at Groove.
Taylor works in the relatively new field of “Community”. If your favorite part of working in social media is the engagement and interaction aspect, you might be interested in hearing more about community as a potential career path.
Taylor also has a healthy relationship with social media — she has a great presence on her channels without spending a ton of time on it. She shares more about that approach here.
Get more support with Exploring a Marketing Career Beyond Social Media, the workbook: https://brandycerne.gumroad.com/l/exploringmarketingworkbook (https://brandycerne.gumroad.com/l/exploringmarketingworkbook)
Connect with Taylor:
https://www.linkedin.com/in/heytayhar/ (https://www.linkedin.com/in/heytayhar/)
https://twitter.com/heytayhar (https://twitter.com/heytayhar)
https://www.taylor-harrington.com/ (https://www.taylor-harrington.com/)
Connect with Brandy:
https://www.brandbybrandy.com/ (https://www.brandbybrandy.com/)
https://www.linkedin.com/in/brandycerne/ (https://www.linkedin.com/in/brandycerne/)
https://twitter.com/brandycerne (https://twitter.com/brandycerne)
https://www.youtube.com/channel/UCiVW-T2bZYVc142qM70lL_g (https://www.youtube.com/channel/UCiVW-T2bZYVc142qM70lL_g)
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