Hands On Business

About Hands On Business

Have you built a medical device that works, but losing momentum when exporting? This podcast is for clinicians like you who need help with simplify their go to market strategy and turn your product into an international MedTech business. Hosted by Hakeem Adebiyi, who has spent over a decade helping MedTech and medical device companies export into 60+ international healthcare markets, the show helps clinicians stop guessing and turn working prototypes into scalable MedTech businesses. Tune in on Tuesdays and Thursdays to learn: • How clinicians successfully export medical devices without burning time or cash • What actually drives adoption of MedTech in real clinical settings • How to build a commercial strategy that survives contact with reality You’ll leave every episode with actionable takeaways that you can implement immediately to start growing your medical device business. If you want to stop burning time and cash on the wrong decisions in your MedTech strategy, hit play on fan-favourite episode #98, Why Most Business Plans Fail Before They Start, and steal the smarter way to build yours

Publisher

Hakeem Adebiyi

Category

business

Language

en

Explicit

No

First episode

8 Jan 2021

Latest episode

6 Oct 2026

Latest episodes

129 of 332 episodes have a transcript.

1. 

   6 Oct 2026TRANSCRIPT

   #236 | Is It Time to Rewrite the MedTech Export Commercialisation Playbook?

   Host Hakeem Ad discusses whether the traditional MedTech export commercialization playbook needs a rewrite to achieve global market success.

2. 

   1 Oct 2026TRANSCRIPT

   #235 | Why Asking Your MedTech Export Distributors for Less Could Improve Performance (for Clinicians)

   Host Hakeem Ad explains how asking MedTech export distributors for less data actually improves performance and strengthens commercial relationships.

3. 

   29 Sept 2026TRANSCRIPT

   #234 | Could This Be a New Route to Market for MedTech in the NHS?

   Host Hakeem explores the Manchester Sandbox's potential to create a new route to market for MedTech within the NHS, bridging the gap from evaluation to widespread adoption.

Inside a recent episode

#236 | Is It Time to Rewrite the MedTech Export Commercialisation Playbook?

Published 6 Oct 2026 · Transcript excerpt

[…] So instead of starting with, we've got regulatory approval, where should we sell it? That seems to be the old playbook. What you want to be doing is starting with the outcome. i.e what has to be true for somebody to adopt this technology and then work backwards i.e who have the problem how significant is it who benefits from solving it who pays who decides who can block the decision what behavior needs to change what evidence removes their uncertainty you know i've done lots of podcasts on this i'm not going to go for everything because only when you've answered all those questions that then allowed you to remove that adoption friction and then you know what you can do that is when you then start thinking about how are we going to sell it and that's a completely different sequence you're not starting with regulatory and then adding everything on all those things i've just mentioned you should be doing it at at the same time when you're doing your regulatory. […]

Who has been a guest on Hands On Business

Names identified in recent episode analyses. Showing up to five guests.

• Laurent Laffineur
• Craig T Ingram
• Sameh Salama

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

87,051

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

5 ratings

Spotify

4.9 / 5

128 ratings

Podcast Authority Score: 81 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

95

Social presence

0

YouTube

85

Engagement

84

Contact Hands On Business

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Hands On Business