This startup caper is HARD WORK!
This is the startup founder reality - the struggles and setbacks on the path to creating a future state they can control.
Join us, as we host conversations with founders, investors, operators and outliers with anecdotes of the path towards sustainable growth.
Hosted and Produced by the team at Tractor Ventures - this is Hard Mode
Welcome to Hard Mode featuring Seedooh Founder & CEO Tom Richter. Seedooh is a fully automated, data-led Independent Verification Platform for public space advertising campaign reporting - the first of its kind. They’re committed to helping Australia develop a new industry standard in campaign playout reporting and they’re actively scaling into other highly-developed global markets.
Discussed in this episode is taking a sector-wide approach to big data, the changing face of advertising attribution and how Seedooh evolved from consultancy in the early days to a platform that is the first of its kind.
This episode is hosted by Tractor Ventures Co-Founder & Co-CEO Matt Allen.
29 Nov 2022
Macro Trends with Social Media College
Welcome to Hard Mode featuring Social Media College Founders Daniele Tanner & Jonathon Tanner. Social Media College is the market leader for social media education. They work with the world's top social media experts who use all the social platforms every day to deliver real life education that helps people accelerate their business and career. They possess national accreditation for their Diploma of Social Media Marketing and engage with thousands of students and multiple universities.
Discussed in this episode is piggybacking off macro trends, the mythology of the overnight success, an aligned vision as a couple running s startup and the power of education technology as Social Media College moves into it's next formative phase.
This episode is hosted by Tractor Ventures Entrepreneur in Residence, Noga Edelstein.
22 Nov 2022
Validation & Discipline with Cartelux
Welcome to Hard Mode featuring Cartelux Founder & CEO Joshua Williams. Cartelux is on a mission to shape the future of retail marketing. They empower local area marketers to run digital campaigns in the most time efficient, cost efficient and brand compliant fashion possible, and have found particular product market fit within the automative industry.
Discussed in this episode is solving niche problems, pivoting from a good business model to embrace risk, transitioning to a global tech company, Josh’s permanent move from California to Australia and more. Great chat!
This episode is hosted by Tractor Ventures Entrepreneur in Residence, Noga Edelstein.
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