Welcome Have You Herd, the social media podcast where our CEO sits down with some of our team members to tell you everything you need to know about social for the week ahead. 🚀
Are Social Media Algorithms Killing Creativity? How to Balance Originality and Data
A raw conversation to talk about how algorithms, platform best practices and data guide creativity, but how creatives should have creative freedom to come up with unique concepts that will stand out in crowded social platforms to drive originality.Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 #socialmedia #socialmediamarketing #marketing #socialmediaagency ----------🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 👀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.
15 Jul 2025
Are Creators & Social Going to Take Over Traditional Media?
As user-generated content and influencer marketing become the dominant force in the advertising industry, how can brands adapt without losing control of their message?WPP’s This Year Next Year report signals a major shift, and in this podcast, we break it down with our take as social and creator experts. Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 0:00 Intro 1:18 The rise of UGC 8:00 Selcting & briefing creators 13:24 Influencer trust 16:36 TikTok vs Instagram 20:26 Carousels vs videos 23:30 Pinterest & influencers 30:00 Streaming shopping experiences 32:48 Influencer BTS 36:50 TikTok accidents 38:35 Are creators going to take over? 40:27 Outro #socialmedia #socialmediamarketing #marketing #socialmediaagency #creators #influencers #influencermarketing ----------🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 👀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.
1 Jul 2025
The Highs And Lows of Growing a $7.42M Global Social Media Agency
Co-Founders of The Social Shepherd, including CEO Zoe, reflect on the wins and challenges of managing a global social media agency in today's dynamic digital environment, offering insights into effective strategies.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
205,079
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
5.0 / 5
6 ratings
Podcast Authority Score: 85 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
92
Social presence
94
YouTube
86
Engagement
60
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